ComboApp

10 Steps To Release Your Mobile App webinar presentation

This week ComboApp hosted a webinar for business owners interested in learning how to release a mobile app. The content of this presentation is tooled for professionals who are currently in a stage of the development cycle, or are working on prospective strategy for releasing a mobile app in the near future.

You can watch the webinar here:

https://www.youtube.com/watch?v=4JCFY7Qoaw4

Read and download the presentation here:

10 STEPS TO RELEASE YOUR MOBILE APP
 

ComboApp is pleased to share this presentation with you. Please don’t hesitate to send us feedback or questions about the strategy we’ve presented. We’d love to assist you with your current and future plans for app launches.

 

Art Dogtiev,

Head of Branded Content

It Doesn’t Take a Genius…

To figure out WHY Twitter has acquired Cover… to find the answer, one only needs to look at what Cover does:

Cover is a contextual lock screen app that “learns” what apps you’re likely to be using (or interested in using) in specific situations and automatically places icons for those apps onto your mobile’s lock screen.

Were a user -say- stuck on the CTA on their commute to work in the morning, Cover would perhaps display Spotify, Facebook, Words With Friends and text message — depending on the user’s previous behavior in a similar circumstance.

From the Cover website:
“Cover automatically recognizes when you’re at home, work, or in the car and learns which apps you use most in each context. So when you’re in the car, maps are right there. At work, your calendar and documents are at your fingertips. You can set a custom ringer volume and wallpaper for each location.”

While TechRadar writers seem rather perplexed by this acquisition, to us it’s fairly obvious: Twitter has just purchased some serious Android real estate. Basically, ensuring that no matter the contextual behavior of the user, that Twitter is displayed prominently on all Cover users lock screens. Further, they may be taking the back end technology to create a Twitterized version of the ill fated “Facebook Home” that will turn a user’s lock screen into a scrolling feed page for the user’s Twitter account.

Duh.

We expect the impending Twitter/Cover mashup to fly just about as well as Facebook Home did… ‘natch. Perhaps this is why Twitter has declined to disclose how much Cover was acquired for…

Kate Kotler, Senior Media Relations manager

 

 

UPDATE: Apple Reconsiders IDFA Use, Throws Marketers Bone

dog chewing on bone by dan debold 2

Original image by Dan Debold via Flickr

Back in February, ComboApp reported and updated our report on Apple’s rather draconian decision to start penalizing developers using the IDFA (Identifier for Advertisers) function to collect user information from their apps without serving advertising content…

While the Apple policy was clear cut (doing as such was a no-no and could result in “teh permabanz by teh Applez” for infringing apps), the IDFA has long been used by marketers to collect statistical data on the target audiences they are serving with their products. The problem being – of course – that previously, marketers used UDID (Unique Device Identifier) to collect this information, as did advertisers – but, in 2012 Apple had discontinued using UDID and shifted advertisers to using the IDFA… without providing a solution which would also work for marketers in need of the same information which was previously available via UDID, now only available via IDFA.

And, then the banhammer came down on marketers… because, you know, Apple TOLD them it wasn’t okay to use IDFA for conversion tracking… even though Apple didn’t provide a tool OTHER than IDFA for conversion tracking… because you know… Apple.

After the outrage of, well, pretty much every marketing and traffic generation company – ever – Apple has apparently reconsidered this position and has changed its’ TOS to allow IDFA to be used both to serve advertising and for attribution.

They are – as one pundit claims – throwing marketers a bone. (Hence the cute picture of Cosmo up above.)

Via AppsFlyer:

“Apple was always concerned about the quality of ads in the iOS ecosystem, however taking the IDFA out has the opposite effect. Without proper measurement, ad quality decreases as advertisers have no idea which ads are working and which are not. We also saw that in order to have legit access to IDFAs, developers started to serve ads even if they didn’t initially plan to. This didn’t make any sense for anybody, including Apple.”

Via AdExchanger:

“New language in the iTunes Connect portal for developers spells out three scenarios for the acceptable use of IDFA. Those scenarios are (a) Using IDFA to serve advertisements within an app, (b) using IDFA to attribute installs to a previously served ad, and (c) using IDFA to attribute a post-install action such as X number of launches, a subscription, or an in-app purchase.”

Though, as we pointed out in a previous post, there were (and, are) many workarounds if you want to track attribution and conversion without having to use IDFA at all…

Just sayin’…

~Kate Kotler, Senior Media Relations manager

 

Twitter Rolls Out FMAIA Analog

Finally, it’s happening… !!

Twitter is about to roll out a solution allowing mobile app owners and marketers to advertise both iOS and Android apps on Twitter!

On a personal note, I can tell you that this is the roll out I’ve been waiting since February, 2013 when I was amongst those in San Francisco’s Moscone Center West at the Apps World conference when I asked a question about what Twitter’s solution for mobile app advertising would be and if it would be similar to Facebook Mobile App Install Ads.

After more than a year of waiting, we are about to see this solution go public. Twitter has been Beta testing the solution for several months with companies like Spotify, HotelTonight, Kabam, Deezer and several others. The choice of the Beta partners testing the solution shows Twitter is interested in making sure the solution will be efficient and effective for all app owners and mobile app marketers.

The real beauty and power of this solution is that (thanks MoPub team, the company that Twitter acquired last October) the solution will offer promotion both on and off Twitter:

“This offering gives marketers unparalleled scale across the mobile ecosystem. The MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applications every 30 days, making it one of the largest mobile ad exchanges in the world. Advertisers can now choose to run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than 1 billion mobile devices off-Twitter, through one interface at ads.twitter.com.”

From a technical point there are two technologies that power this new solution – Twitter Cards and Promoted Tweets:

Twitter Cards allows you to include certain information within a tweet, in addition to the infamous 140 symbols in a normal tweet. This information can include the app name, description, icon, rating and its business model: free / paid.

Promoted Tweets is a time proven and robust solution for launching ad campaigns by promoting a specific tweet. There are a diverse set of targeting options and a comprehensive, easy-to-use dashboard with this solution.

Currently, neither solution is available publicly, but given the announcement on Twitter’s blog we should expect it to go live within a week. Stay tuned!
Art Dogtiev, Head of Branded Content

 

Webinar: “10 Steps to Release Your Mobile App” -April 22, 10 am CDT

On Tuesday, April 22nd- ComboApp will host a webinar for business owners who are ready to bring their product or services to market who are in need of an example of solid marketing strategy to use as a guideline as they ramp up for their launch date. This webinar session will also be useful for investors who are considering mobile apps as an investment and want solid release strategy to backup their financial interest.

Register at:
10 Steps To Release Your Mobile App

Art Dogtiev,
Head of Branded Content

Adap.tv Launches Programmatic TV Buying Program

Real Time Media and Marketing (via MediaPost.com) reported last week that AOL’s Adap.tv was moving ahead with their programmatic TV buying program. Announced in fall of 2013, AOL has taken over six months to polish the product offering, which has paid off – as they have snagged a major media partner in Magna Global – who began beta testing the platform in Q4 2013.

According to RTMM, this move by Magna makes a lot of sense, as their parent company (IPG Mediabrands) is interested in automating 50% of all their ad buying by 2016. Though, programmatic TV buying may not be the whole solution to this quest, as the human touch is still needed to provide the highly targeted results that the medium promises.

The implications for this platform are huge: Dan Ackerman, the senior vice president of programmatic TV for AOL, claims that by partnering with Adap.tv the company gains the ability to reach over 90 million US based television households. The scope will put Magna in position to compete with the top-30 networks in terms of scope and distribution of ad content. Whether or not that is accurate, remains to be seen.

Besides Magna, there are smaller companies who have signed onto the platform, though Ackerman could not comment on specifics of those deals at the time of RTMM’s article.

“These are smaller deals compared to the multi-seven-figure deals elsewhere in TV, and we see huge upside there,” he said. “The upside is not only in the size of the deals but also in the frequency and the volume. Some agencies and clients are very progressive, while others are moving into it a bit more slowly.”

Kate Kotler, senior media relations manager

New App Store, New Developer Challenges

Image via GetPebble.com

Talk about contextual technology – pundits who are enamored with the burgeoning spectrum of “wearable tech” often point to the smartwatch as the forerunner of what is to come in this nascent category. And, while there are more than a few smartwatches on the market at the moment, arguably, the most functional and popular is the Pebble.

With over 400,000 units shipped and major partnerships with retailers such as Target, etc. – this super sexy accessory is positioned well to continue to be a leader in its’ category. Pebble operates on an open system, making it accessible to indie devs who want to try to make waves in app development for wearable tech.

To that point: On March 10, 2014 – on the heels of launching app stores for both the iOS and Android ecosystems, Pebble announced they would be running a developer contest for the best new app for the Pebble. Contestants were organized into a “March Madness-esque” bracket, pitting developer against developer, until the apps were narrowed down to the winner who would  receive $5k and a new Pebble Steel watch for their efforts. A winner in both iOS and Android were to be chosen on March 31st, but due to a problem with Pebble’s iOS app store, final voting was postponed until this week… and, winners will be chosen/announced on Friday, April 11th.

Exciting!

Pebble is one of the first crowdsourced tech products, in 2012 they raised $10.2 million dollars from donors via Kickstarter. Subsequently, in May 2013 they netted a cool $15 million in their Series A funding round. (Makes us think that perhaps they should shell out a bit more than $5k for a winning app for their product, eh? Oh well, beggars can’t be choosers – right?)

It will be interesting to see which apps win this contest and how it impacts the development of the wearable tech market. Stay tuned for updates…

Kate Kotler, Senior Media Relations manager

PreApps Announces Launch of Innovative 2.0 Platform

Our partner PreApps, a site dedicated to enhancing the collaborative process of app developers and users, is excited to launch their brand new PreApps 2.0 platform! With their revamped site, developers will have the opportunity to enjoy five times more market exposure than before. And for one year developers can take advantage of complimentary beta testing and user downloads.

But they didn’t just improve the developers’ service, new features allows users to have a more personally tailored experience. PreApps 2.0 is highly customized to individual users and will recommend apps based on the taste of the user. Users are rewarded for their engagement, through the Gamification system, which allows users to earn points for providing valuable feedback to developers. The points can then be exchanged for prizes, including Amazon gift cards.

As well as the improved offerings available with the 2.0 platform, app developers gain viral marketing opportunities, continuous exposure, and marketing services through the use of PreApps. Be sure to check out their newly styled site here: www.preapps.com

ComboApp team

Update: Apple vs Samsung, the Saga Continues

As the legal battle between the world’s leading smartphone manufacturers continues, U.S. District Judge, Lucy Koh has recently rejected a bid by Apple Inc. to ban the sales of certain Samsung smartphones. This decision was reached when Koh could not find evidence that Samsung’s patent infringements caused irreparable damage to Apple. While Apple did get a sizeable $929 million settlement from the trial, Samsung has gained more leverage which could be beneficial in any future injunctions by Apple

‘‘The real importance of this ruling is what it tells us about Apple’s chances of winning a future injunction against Samsung,’’said Brian Love, associate professor of law at Santa Clara University, in an interview with the Boston Globe.

 Although Samsung may have the upper hand, Apple continues to demand royalties on each of the Korean company’s patent-violating products. Another trial is scheduled to start at the end of March, where Apple will propose harsher royalty fees than before. According to FOSS Patents, in some cases proposed fees reached as high as $30 per smartphone and $40 per tablet. These are very steep fees compared to the first suit, where Apple was paid $7.14 per device for three patent violations.

Despite the harsh legal penalties imposed upon Samsung, the company continues to produce devices that are in violation of Apple’s patents. Why? Possibly because Samsung knows that, despite the costs to the company resulting from the suit, their devices are still in demand. Despite the massive royalty fees imposed via the recent trial, the company continues to profit from the sale of these devices. Samsung has found an effective strategy to get around the law and may very well go on infringing on Apple’s patents so long as the revenue collected on the questionable devices continues to be greater than the fines imposed upon them.

Written by Rich Frederick, intern

Edited by Kate Kotler, senior media relations manager

App Store Search Update: related searches

The long coming App Store Search new features have finally glimpsed last week, when the Time Planner co-founder Olga Osadcha accidentally spotted a new feature. As you can see on the screenshot below she was searching for her app’s name in the iOS App Store and in return, plus to the number of app cards, a new featured popped up.

The Related list provides the number of suggestions for alternative keywords to alter a search query quickly. Clicking on each keyword on the list returns a different search results set and so it does help to speed up searching process and leads to finding a specific app user is looking for.

Currently this feature hasn’t been rolled out officially, it was only spotted for US App Store and as Apple confirmed to TechCrunch recently it will be rolled out within next few weeks. The implications of this update will number one – shorter route for a particular app to be discovered and number two – app developers will get an idea for what keywords to choose for their app keywords set. Currently the latter is pretty tough call as there is no such thing as publicly available statistical data about keywords popularity on the App Store and so app owners have to use third party tools, which are more or less capable to estimate keywords popularity and correlation within.

Stay tuned and check out the App Store search periodically to spot the moment when it’ll be rolled out and don’t expect Apple to issue a press release about it :-) Well,  it’s not a new software or a hardware release.

Art Dogtiev,

Head of Branded Content