Monthly Archives: September 2015

Android App Developer? Benefit from Facebook App Install Ads!

 

Facebook App Installs Ad Campaign

Business Insider has recently shared amazing data on app-install ad market`s growth: according to BI Intelligence study, US mobile app install advertising revenue will reach $4.6 billion this year and grow to $6.8 billion by the end of 2019. 
 

App install ads, which accounted for about 30% of mobile ad revenue last year, gains popularity among all kind of app developers. With its 700 million daily users on mobile, Facebook proved to be an efficient app install ad platform with great targeting options and helpful analytic tools. 
 

Whether your Android app is a niche local online store, or wide-audience social network, Facebook app install ads (FAIA) can provide you with app installs, valuable usage data and user engagement. FAIA will genuinely convert social media traffic into app downloads by showing app`s ads in user newsfeed. In this article, we take a closer look at FAIA benefits for Android app developers.
 

1) Be as specific as you need with targeting

Everyone knows that Facebook owns the most comprehensive user data, which provides a new level of efficiency into targeting. Apart from standard (yet very accurate) targeting, like location, age, gender, Facebook collects information on user`s phone type, activities, installed apps, visited websites, social connections. FAIA has a unique targeting feature, called Lookalike Audiences, used for finding users with same parameters as your existing audience.
 

2) Control each step of your ad campaign
 

Facebook Ads dashboard provides you great visibility of ad campaign metrics and makes it possible to evaluate each funnel step even on the small budget level. There are several helpful metrics, apart from CPI: “Reach” (number of people who actually saw the ad, helps customize ad targeting), “CTR” (shows the efficiency of each ad type), “Frequency” (how often ad is shown to same user, 1-1.5 is a norm).
 

3) Find the best performing ad for your app
 

It`s always a good idea to test different creatives and copy when launching app install ad campaign – the difference in CTR can be as high as 20-40%. Facebook ads platform let advertisers segment their target audience and show specific ad for each segment, to find the best performing ad for each audience segment, like male-female or age groups.
 

4) Use advanced in-app activity analytics
 

Once FAIA generates an install, all user behavior inside your app can be traced back to a specific ad. Such insight, called App Events, is a part of Facebook SDK for Android and it’s incredibly valuable for understanding retention and lifetime value of each user. You’ll be able to find out data like average time between install and conversion and what kind of users makes more purchases. 
 

5) Consider App Engagement instead of Push Notifications
 

If you want to retain existing users in a more delicate manner than sending them push notifications, FAIA has a great tool to do this. With Engagement ad format, you can show your ad for users who have installed your app, have joined your page or attending one of your events. Facebook also provide deep linking option, when you can choose the specific app area to send users to, which is ideal for engagement of existing users.
 

Although mobile app-install ads cost more than standard Facebook ad units, they pay off with great performance and high ROI metrics. If you need professional advice to launch your first Facebook app install ad, or you want to develop a full-stack app marketing strategycontact ComboApp professionals.
 

ComboApp Team

The Ultimate App Promotion Source for Start-ups is Re-Shaped

 

New ComboStore Suggests Free App TestGood news for creative mobile app developers, indies and start-ups – they can promote apps with enhanced effectivity and convenience with the new ComboStore marketing solutions supermarket by ComboApp Group.
 
Apart of user-friendly redesign, the whole product was changed with a developer needs in mind. Focused mostly on start-ups, indie developers and small teams that are willing to get expertise and optimize their promotional budgets, ComboStore now includes ComboApp’s 5+ year experience in product consulting and promotion along with enhanced customizable toolset. Developers get both consultancy and guaranteed result for moderate budgets (around $500).
 
Customizability is one of the key features of the new ComboStore. Now it works as a personal promotion assistant with tailor-made approach to each and every app. Developers can choose and customize promotional channels, geolocations, social networks for best value for money match.
 
There is one great bonus for those developers who hesitate if they choose the right ways to promote their apps. It’s a simple testing tool called AppTester. After the developer answers a set of questions providing basic information on application, the testing tool suggests the optimal practical marketing tools to use. The recommendations are based on ComboApp vast app marketing experience, also free and could be used together with ComboStore solutions or independently.
 
The solutions include and are not limited to:

 

  • App store optimization tools
  • Media outreach solutions
  • Social media
  • Launch pack

How does it work in real life? Let us show!
 
There is a creative app developer that has up to 5 people in the team. They have combined designer and technical professionals in a start-up that aims to launch and promote a successful app to numerous targeted audience and spend the marketing funds wisely. Developer team knows what are their goals (installs, awareness, user acquisition, in-app monetization). But they are not sure what to do first.

The first step to take is to test the App by answering several important questions about it:

Screen1

Then the professional recommendations appear as a Step number Two.

Screen2

The developer can use it independently or proceed to the Third Step in order to choose services and fine-tune them to match their goals the best.

Screen3

After services are chosen and the payment is completed, ComboStore starts working. In case the developer has an important question or there is a need to confirm terms or app details, a dedicated manager will contact the team in order to exceed expectations in delivering the result.
 
Re-shaped ComboStore is a win-win solution for growing ambitious app developers who make their first steps on the market and want to promote applications smoothly within chosen channels and geos.

ComboStore Team

A Competitive App Starts With Competitive Research

 

Competitive Analysis for Mobile AppsHow to be a Competitive App?
Start with Competitive Research!

We will show you the tools and tactics to analyze competitive environment to start your App marketing, understand your Apps advantages and fill the market with relevant messaging. Competitive analysis is an important step towards your App promotion success – and we will guide you through the actions leading to it.

Download Competitive Analysis for Mobile Apps presentation now! 
ComboApp Team

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