Monthly Archives: December 2015

5 Ways to Stay Ahead of Your Competition

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To optimize your ASO and app marketing strategy, you need to understand your competition and monitor its various efforts. Laurie Galazzo from Apptweak explains how to monitor your competitors` keywords, ranking, updates and how to benefit from this information.
 

 

 

 

 

 

    • Start by analyzing app categories: which one is the most competitive? In which categories are your closest competitors?
    • Track your competitors’ keyword rankings performance in time, in different stores, and different locations. This will help you stand out and find new keyword opportunities.
    • Always know where your competitors are positioned in the store. Know their ranking evolution globally to position your app and to evaluate your performance as well.
    • Watch out for your competitors’ news updates and releases and try to find the best time to release your own new versions according to their strategies.
    • Find out what their users think of their app and get useful insights on how you could improve your own app and keywords.

 
Read more on Medium blog. 

ComboApp‬ expert comments on the future of ‪‎Apple Watch

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Serge Kanishchev, Strategy Director at ComboApp, has shared his thoughts on the future of Apple Watch in Empirical Works article.
 
“Talking about app promotion and monetization, Apple Watch will intensify the adoption of cleaner and native-looking ads. In order to catch the attention of potential users, app developers should demonstrate immediate value and perfect design in their app.”

Make Your App Go Viral: Basic Techniques and Helpful Tips

App InstallsEverybody wants their app to go viral. It`s like winning a lottery: you just sit still and watch your user base grow without any efforts from your side. The cost of acquiring new users decrease with each user, attracted through social channels.
 
Now, the only thing you need is to add some share buttons to your app and wait for users to invite their friends… Right?
 

 

 

 

 

 

The truth is, it`s not so simple. In order to gain virality, you need users to:

 

  • feel some emotions they want to share, like joy, amazement or pride;
  • propel vanity;
  • reward user for inviting a friend;
  • Read more on Tune blog.
Win the Holiday Shopping Season With Mobile Marketing

App InstallsRetail apps win the holiday season one more time this year. 92% of Millenials use smartphones during offline holiday shopping, mostly to compare prices, research products online, find special deals and store locations. More and more customers rely on smartphones for making purchases, so brands and retailers can benefit greatly from creating mobile apps that will provide additional information and services and increase loyalty.
 

 

 

December is a proper time for brands to catch the attention of mobile customers since there is less competition in mobile holiday marketing. Comboapp reveals 5 steps retail apps can take to win the rest of the holiday shopping season: read more.

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