Monthly Archives: March 2016

5 Stages of Building An Active User Base for Your Mobile Game

App InstallsAcquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
 
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
 
We share 5 smart steps for growing mobile game user base on Appsflyer blog. 

How To Do Mobile Game Marketing And Stay Profitable (And Sane)

App InstallsIn a saturated market, mobile game has to fight for every player. There are several reasons for that:

 

 

  • high cost of install and cost per loyal user
  • competition with similar apps on app store
  • retention rate and the fact that users leave most apps after first 24 hours of using them
  • the struggle of building active user base
  • the small percentage of paying users
  • and many more.

How can mobile game owner efficiently market an app and stay profitable? We have helped lots of game developers to get their app discovered and build an active user base; now we share practical tips and tricks in our guest post on TestNest blog.

 

The Do’s and Don’ts of a Successful App Launch

App Installs
 
Mobile app launch is a crucial moment for app developer that requires lots of time, efforts, knowledge and analysis. From choosing most relevant keywords to defining the right time for the launch, this stage of app marketing involve tons of nuances.

 
Comboapp has helped many developers to get their app discovered, and now shares its expertise in a form of do’s and don’ts in a guest post on Cheesecake Labs blog.

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