App Store Optimization
We help you create a visually appealing landing page with the right content and search-optimized app description. It’ll give you a chance to significantly increase organic traffic and convert visitors to app downloads.
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When submitting the app to the app store, the product owner needs to optimize app presence with visually appealing app screenshots, developing an effective set of keywords and designing an app icon that will stand out. There is a lot more that goes into creating a successful app marketing campaign than just driving app downloads.

Strategies used:

  • Increasing organic downloads by implementing data-driven app store optimization
  • Analyzing the currently used keywords and keyphrases by frequency and relative weight
  • Researching the keywords used by competitors
  • Redesigning the set of keywords, app title and app description
  • Developing the set of recommendations for amendments/changes in the keywords set
  • App icon and app store screenshots design A/B split testing
  • Determining the estimated traffic sources for Android apps
  • Implementing iterative strategy – release, test, analyze, implement and plan the next update

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