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App Performance Tracking with Marcos Sanchez, VP Worldwide Corporate Communications at App Annie

Marcos Sanchez, VP Worldwide Corporate Communications at App Annie

Any app developer who has marketed their app has used, or at least heard of the company, App Annie. In this interview with Marcos Sanchez, the VP of App Annie’s Worldwide Communications, we discuss the company’s history and such topics as – essential mobile app performance metrics, app discoverability and possible ways to resolve this 64 billion dollar problem for app developers to crack.

 
We also cover possible implications of new App Store features in iOS 8 and even some personal questions including – will Marcos buy an iWatch?

 
Marcos leads the charge on App Annie’s global communications and content programs. Before joining the company, Marcos served as the Director of Marketing at Egnyte, a leading enterprise file sharing company. Marcos, who was on the founding team of iBand – which was later acquired by Macromedia – has more than 16 years of experience working with startups. Previously, Marcos served as a Communications Strategist at Clarabridge and has held various positions in marketing and product management, including as Spokesperson for the launch of Macromedia’s Shockwave product and as Lead PR Strategist for launches of VeriSign, CyberSource, Software.net and Quote.com.