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App User Behavior with Spencer Burke, Mobile Strategist at Appboy

App User Behavior with Spencer Burke, Mobile Strategist at Appboy

In today’s episode we join forces with Appboy to discuss such topics as app user behaviour. During our discussion, we talked about five different app user profiles that Appboy has come up with to characterize different user cases and individual’s interaction with mobile apps in general.

 
Our discussion also covered app engagement in different app categories, which brought up questions as – what app category is used the most? As well as how long these apps are being used on a daily basis? . Finally, we touched upon iOS 8 and its impact on the mobile app ecosystem.

 
Spencer Burke leads Appboy’s Success Squad, a team of mobile marketing experts that help Appboy customers get the most out of the Appboy platform. Spencer was the second employee at Appboy and prior to this role was a consultant at PwC. You can follow Spencer on Twitter as https://twitter.com/spncr_b.

 
Art Dogtiev, Head of Branded Content