Digital Marketing with Magdalena Georgieva, product manager at HubSpot
There is no doubt that mobile app marketing has brought some specific techniques into the mobile world, but we have to remember that this is just a branch of digital marketing and there are many digital marketing principles that apply to it. This week we’re talking to Magdalena Georgieva, product manager at HubSpot. We cover topics such as what marketing channels work best for B2B and B2C, the status of email marketing and whether it has overcome the infamous spam problem. We also cover the general approach to running marketing campaigns and what mistakes people often make when launching a marketing campaign.
Maggie Georgieva works at HubSpot, an inbound marketing software company based in Cambridge, MA. Maggie is focused on creating revolutionary marketing products used by more than 11,000 companies in 70 countries.
Prior to starting her role as a product manager, Maggie was a member of HubSpot’s marketing team where she produced the most downloaded marketing ebooks and the most attended marketing webinars.