App Marketing in Australia with Marie-Pier Rochon, marketing and PR professional at ThisAppGirl

This week we take a virtual trip to the Australian app ecosystem to talk about local app marketing topics. We cover the differences between US and Australian app markets as well as the best techniques to gain loyal users for a mobile app. We also talk about what app marketing techniques are the hardest to crack for a mobile app developer.

Marie-Pier Rochon has been working in communications related jobs for over 10 years now. She loves to wear multiple hats so that her day-to-day work can vary between copywriting, marketing, social media, PR, event planning and translation.

She spent 2 years as Yelp’s first French Canadian senior community manager in Montreal. She also does copywriting for the web for clients such as L’Oréal Canada brands (including Lancôme, Kiehl’s, shu uemura, Biotherm and a few more) as well as translations and adaptations from English to French Canadian. You can learn more about Marie by visiting her website at or following her on Twitter at @ThisAppgirl.