App Annie Index: 2014 Retrospective report with Oliver Lo, EVP of App Annie
App Annie is the equivalent to ComScore for the mobile app ecosystem. During this episode we look at what the mobile app world looked like in 2014 with App Annie’s EVP Oliver Lo. On January 28th the company issued the App Annie Index: 2014 Retrospective report. In this interview we cover top app trends, top apps and publishers by country, and top countries and categories for iOS App Store and Google Play.
Oliver is responsible for App Annie’s brand and marketing. He brings a wealth of experience in marketing, social media and gaming. Prior to App Annie he was the Product Lead for Zynga China and previous to that the Marketing Lead for XPD, a social gaming start-up that was acquired by Zynga. Back in London, Oliver was working at ad agencies creating brand campaigns for international brands like Virgin, Ikea and Diageo. Oliver graduated from the University of Cambridge.