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How to import your subscribers into social media accounts

Today, mobile app marketers have lots of available tools to help simplify their communication with their target audience. Marketers with only one channel risk losing opportunities that may be possible with multiple channels.

Social media and email lists are among the most popular tools for content delivery. If you are sending content to your audience through email lists, why not integrate your email subscribers into your social media channels?
The following cross-channel marketing tips can promote positive outcomes for your mobile app:

  1. If you aim to bolster with the use of social media, then the import of your subscribers’ bases would also enhance the growth rate of your community.
  2. You can get closer to your subscribers by exploring their interests and habits, communicating and receiving feedback.
  3. Among your subscribers are opinion leaders. Identify those leaders and organize mutual collaboration.
  4. You can use your subscribers to show them targeted ads in social media.

 

How to import your subscribers into Twitter

There are two ways to import your subscribers into Twitter. We will cover the easiest approaches to importing contacts from your email. This option works especially well for those who use Google services for their daily business needs, as you can easily synchronize your professional contacts with your personal or business Twitter account. To do this, access your Twitter account and click “Friends” in the side menu. Twitter will check your contacts with its user database and display users’ profiles.

To upload the CSV-file with your contacts, you need to click the link http://ads.twitter.com. If you are using Twitter Advertising Manager for the first time, you need to choose a country from the list and time zone. Then, create a new campaign and click “Add tailored audiences”.

How to import your subscribers into Twitter
Following this, click “Tools” on the main dashboard and click “Audience Manager”. In this section, you have to click “Create your Audience” and choose from the list “Upload my own list”.

How to import your subscribers into Twitter

This will bring you to the “Create new list audience” section. You have to name the audience which you are aiming to upload. To import your email list, click on the corresponding button. Name your list and indicate the type of data which you are aiming to import and then click on the corresponding button.

How to import your subscribers into Twitter
After creating a new audience, Twitter will process your data from the list. This may take some time. You will now be able to target your ads on your subscribers from your email list.

How to import your subscribers into Google+

In the scroll menu on the left of your Google+ page, click “People”.

How to import your subscribers into Google+

Click on “Connected Services”.

How to import your subscribers into Google+

Click “Оpen address book”.

How to import your subscribers into Google+

Upload the file with your contacts and you will see your email subscribers’ profiles. You can now add them into your circles.

How to import your subscribers into Google+

 

How to import your subscribers into Facebook

With Facebook you can import contacts from your email and CSV-file.
To import your email list, you need to go over to the Facebook Ads Manager.

How to import your subscribers into Google+

If you enter Ads Manager for the first time, you need to create an advertisement and find “Create a Custom Audience” in the editing window.

How to import your subscribers into Google+

Click on “Сustomer list” and “Upload file”.

How to import your subscribers into Google+

You can now target your Facebook ads on your email subscribers.

Wrap-up

If you have a company profile in your social networks, you can easily convert your email subscribers to followers and increase the effect of your communications. Its efficiency would only be visible if the import of your contacts is tightly linked with your mobile app marketing goals. You need to assess potential opportunities and identify expected benefits from the unification of these two channels.

 
Oles Dzyub,
Branded Content Manager at ComboApp