5 Ways to Stay Ahead of Your Competition
To optimize your ASO and app marketing strategy, you need to understand your competition and monitor its various efforts. Laurie Galazzo from Apptweak explains how to monitor your competitors` keywords, ranking, updates and how to benefit from this information.
- Start by analyzing app categories: which one is the most competitive? In which categories are your closest competitors?
- Track your competitors’ keyword rankings performance in time, in different stores, and different locations. This will help you stand out and find new keyword opportunities.
- Always know where your competitors are positioned in the store. Know their ranking evolution globally to position your app and to evaluate your performance as well.
- Watch out for your competitors’ news updates and releases and try to find the best time to release your own new versions according to their strategies.
- Find out what their users think of their app and get useful insights on how you could improve your own app and keywords.
Read more on Medium blog.