Author: Artyom Dogtiev

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Heat Maps for Mobile Apps

Heat maps for the web typically track mouse movements and are less useful for mobile apps since you don’t see any data until the user touches the screen. You cannot see what the user considered clicking on, only what they eventually touched. In mobile apps, Heat maps show you places where people are tapping the most. Lighter colors show areas…

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Cohort analysis: a useful tool for mobile app analytics

Cohort analysis is one of the hottest topics in mobile app analytics right now and is a great way for marketers to stay updated on customer behavior within their mobile apps. Its potential application in mobile app marketing is obvious, but there are still usage issues on a regular basis. A cohort is a group of users who share some…

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SXSW 2015

SXSW® GO is the official mobile app for getting the most out of attending SXSW 2015. The app allows you to browse the lineup and create your own personal schedule then sync it with your mobile device, always keeping your info up-to-date. The mobile app from SXSW is also providing social features to its users, enabling them to find their…

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How To Scale Twitter App Ads Effectively

Though Twitter introduced app install ads following the success of Facebook, advertisers who use the same mobile ad strategies on Twitter risk dealing with many obstacles. Despite sharing many similarities, these social platforms are quite different by nature. How does one succeed with Twitter’s mobile app install campaigns? First of all, you need to discern approaches used by Facebook and…

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Better Targeting Comes on iAd

  Most advertisers, that are currently using iAd for attracting users with their ads, are often asking how to advertise an app successfully on iAd. Let’s be honest, Apple’s ad platform is not the cheapest and loses much on the availability of targeting features in comparison to other well-known ad platforms. Apple is planning to reorganize its iAd division by…

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State Of The Developer Nation Q1 2015 report

Quarterly, VisionMobile, the UK-based leading research company in the app economy, issues a comprehensive report that provides a snapshot of the mobile app world. This week we welcome back Mark Wilcox, Business Analyst at VisionMobile. We talk about competition between iOS, Android, Windows Mobile and other mobile app development platforms along with Apple’s Swift programming language stellar adoption. We also…

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The App Store Marketing Report

Despite the increasing growth of the number of mobile apps distributed through the app stores, their usage hasn’t changed much over the past few years. Users are spending the majority of “in-app time” with 2-3 of their favorite apps. This creates additional pressure for developers to stand out with their apps to gain and keep a loyal audience.   BI…

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Apple’s Spring Forward event Recap

Apple’s Spring Forward event is over, we can definitely say that spring has finally arrived!   Let’s see what Apple has been cooking for us to demonstrate on this beautiful March 9th morning at the Yerba Buena Center in San Francisco. First up, Apple’s retail update.   Retail Update By now Apple has opened 453 Apple Stores in 16 countries,…

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Mobile App Marketing with Charlyn Keating

On this week episode I cover a number of mobile app marketing aspects with Charlyn Keating, the host of Appreneur Summit, mobile app & game developer.   We talk about steps for an app developer to launch his mobile app on a market, common mistakes app developers do, differences between consumer and enterprise app marketing and app marketing trends for…

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App Discovery Ads on Google Play

App discovery on the Google Play Store continues to play a critical role in mobile app marketing success. Over the past year Google has provided best practices to enhance app discovery and engagement as well as app promotion tools to get the most out of search and display advertising for developers.   Google announced a program Thursday that will allow mobile developers…