Author: Artyom Dogtiev

Joost

Video-Game Industry Disruption in 2015 with JOOST VAN DREUNEN, CEO at SuperData Research

According to this year’s forecast, the video gaming industry will reach a $90 billion threshold. This week we welcome back Joost Van Dreunen, CEO of SuperDataResearch.com. The SuperDataResearch team specializes in digial game research as well as publishing comprehensive reports. In this interview we discuss what aspects will disrupt the video-game industry in 2015. According to Joost, the following 5…

young doctors pointing at tablet pc

Quick Tips To Promote Your Medical App for iOS

  The mHealth app market has made some significant progress recently. Mobile apps with medical purpose are changing the face of traditional healthcare and are becoming increasingly more business oriented. While app development is a difficult process in itself, app promotion is a whole new ballgame. Promoting mobile apps is a complex task which requires advanced planning, mobile marketing expertise…

Fun with Digital Tablet

Millennial Moms Use More Mobile Devices Than Computers

Are you still having doubts about the need to include mobile in your marketing mix or not? If so, check out the new study on the rising mobile engagement of today’s moms.   The Interactive Advertising Bureau and BabyCenter today released the 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms, a research report that compares…

Email Button On Mobile Shows Emailing Or Contacting

Mobile advertising will grow faster than all other digital ad formats

  The growing smartphone penetration in the US allows advertisers to allocate more funds to catch the interest of mobile-savvy users. They do this by developing richer ad formats and more sophisticated targeting tools required by the rising mobile app market fragmentation and fierce competition. New data from BI Intelligence finds that US mobile ad spend will top nearly $42…

megatrends

3 UA Megatrends for Small Developers and Brands in 2015

  According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015. In his presentation he outlined how developers can capitalize on these shifts in regards to UA and brand building.   What are these opportunities that smaller developers can capitalize on?   Big budget game developer companies are changing…

Businesswoman text messaging with colleagues using laptop in background at home

71% check Social Media sites during office meetings, says study

  Study Shows Majority of Office Workers Check Social Media While in Meetings, How Often Do You? According to a survey recently conducted by LondonOffices.com, 71 percent of 1,000 office workers polled admitted to looking at social media sites such as Twitter, Facebook and Instagram on their phones during work meetings.   Twitter was the favored app for checking up…

swift

Apple’s Swift Programming Favorable to Many

Swift, Apple’s new programming language, has seen favorable results from many outsiders. In a recent AppleInsider report, iOS and OS X developers including American Airlines, Getty Images, Linkedin and Duolingo are really big fans as their interest in the product continues to grow.   What is Swift? According to Apple, “Swift is an innovative new programming language for Cocoa and…

app_updated_kw_list

Finding more targeting keywords for an app

Within the last couple of years, one of the common trends in mobile app marketing  has been focusing on gaining loyal app users. Among several advertising techniques, App Store Optimization (ASO) is one of the most effective approaches to gaining loyal users for an app. It’s a no brainer that when a person is typing a keyword in the App Store,…

out of the twitter

Out of the Twitter Thinking

What would you do if you were Dick Costolo, CEO of a public company (Twitter) with just about 300 million users? Unfortunately, laying on a beach in the Bahamas with a cocktail is not an option.   On one hand you have a commitment to all of your legendary micro-blogging/news aggregator website users, therefore you need to keep your website…