Author: Artyom Dogtiev

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Bank of America Customers Show Love for Apple Pay

As we all know technology is changing the way we interact and get tasks done each and every single day, even when it comes to banking. In this case, no bank wants to fall behind in the mobile world and many seem to be jumping on the Apply Pay bandwagon, which brings me to Bank of America and their latest…

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Beacons Tech Benefits

If there was a single word to describe the 2014 mobile space, it would be Beacons. In mid-2013 Apple introduced iBeacon, a small radio transmitter that sends signals using low-power consuming Bluetooth 4.0 tech and allows push of specific messages to people’s iOS devices (running iOS 7 and later) up to 70 meters. Throughout 2014 we saw multiple examples of…

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Digital Marketing with Magdalena Georgieva, product manager at HubSpot

There is no doubt that mobile app marketing has brought some specific techniques into the mobile world, but we have to remember that this is just a branch of digital marketing and there are many digital marketing principles that apply to it. This week we’re talking to Magdalena Georgieva, product manager at HubSpot. We cover topics such as what marketing…

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Christmas Special: 2014 Recap and 2015 Forecast

As 2014 is coming to an end, we want to take a look at what happened this year in the mobile world and what we may expect in 2015. On this special Christmas episode, we’re talking with five guests who have previously been on the show. We wanted to hear their thoughts about this past year and their forecasts for…

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Measure App Installs on Twitter with Answers

The holiday season is here and tis the season for giving, even when it comes to powerhouse companies such as Twitter. In a recent report by Twitter’s Advertising Blog, the company has announced that Answers will now be available for FREE as a mobile measurement tool.   Whose Christmas tree will this gift be under you may ask? Well, this…

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App Store Optimization with Laurie Galazzo, Content Strategist at AppTweak

This week we bringing the conversation back to App Store Optimization (ASO). We are specifically discussing what mistakes people make with ASO, what App Store categories are easier and more difficult to do App Store Optimization for and how important it is to be objective while doing a keywords analysis. We are also looking back into what 2014 brought to…

X-mas App Marketing Tips v5

Xmas App Marketing Tips

The best and most festive time of the year has arrived – Christmas! Around this time every year we are all busy running around buying gifts for our loved ones, wondering what the best gifts are during this wonderful holiday season. Sure enough, A LOT of people are buying gadgets! For many years now, Apple has been topping the charts…

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Learn to Code with Apple’s “Hour of Code”

  It seems as though learning to code has been a big wish on many kid’s wish lists this holiday season. Apple wants to grant those wishes by hosting “Hour of Code” at retail stores worldwide this December.   In a recent report by AppleInsider, the company reported this week that they are collaborating with Seattle-based Code.org for the second…

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Every Third Online Sale Come via Mobile

How do you like to shop? Do you sit in front of your computer and browse through Amazon or other online stores to purchase something? Do you pull out your iPad and begin to tap, swipe, pinch and zoom to figure out what you should buy? If you find yourself commonly in the second situation, you are not alone.  …

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Another Facebook Announcement: Updated Platforms

In a recent blog post from the powerhouse company, Facebook, they have announced that they will be making multiple platform updates to help developers with their apps promotion.   How will Facebook be doing this you may ask? The company will be adding buying, creative and targeting options in order to assist mobile app developers reach out to more of…