Android

ComboApp Google Playbook

“The Secrets to App Success on Google Play”, Second Edition

  Google have recently published a new edition of “The Secrets to App Success on Google Play” business playbook. This edition contains updated info on helpful practices and Google tools for app and game developers on how to improve app functionality, create app promotion strategy, increase user engagement and retention rate. Playbook cover key aspects on publishing app on Google…

i_o

Google I / O

This year, Google’s I/O keynote in San Francisco brought plenty of updates from the Android platform. In comparison to various annual tech events, this is Google’s equivalent of Apple’s WWDC, which took place on June 2nd. Let’s look at the major updates and their implications for the ecosystem. A few numbers to give you a sense of its significance –…

It Doesn’t Take a Genius…

To figure out WHY Twitter has acquired Cover… to find the answer, one only needs to look at what Cover does: Cover is a contextual lock screen app that “learns” what apps you’re likely to be using (or interested in using) in specific situations and automatically places icons for those apps onto your mobile’s lock screen. Were a user -say-…

WHY THE IPHONE KICKS ANDROID’S ASS IN THE FACEBOOK AD GAME

In October, VentureBeat reported that Nanigans (arguably the largest advertiser Facebook has) released a study in which 200 billion advertisements were studied and it was determined that iOS ads are 1,790% more profitable than the same ads on the Android platform. You read that correctly: ONE-THOUSAND-NINETY PERCENT more profitable. What is more, aside from that staggering number, the data Nanigans…

Come One Come All – Google’s KitKat OS set to get all Android users onto the same page.

The (mobile) age old bonfire of opinion that is the Apple versus Google discussion was recently doused with another helping of fuel as both companies’ 3rd Quarter numbers were released. But, unlike while most industry-watchers, we’re not going to get bogged down in run-of-the-mill analysis of “who’s app store grew most (spoiler: Google) Who has the largest market share (spoiler:…

Amazon AppStore vs. Google Play

Intro Before we compare the numbers and stats between the Amazon AppStore and Google Play store it’s wise to point out a couple fundamental differences for the two. The Amazon AppStore represents the logical continuation of the world famous Amazon.com online store where millions of users buy media, movies, music, books and various goods for years and years. Apps are…

Android App Marketing

Google Play as a marketplace is not unique in a sense that basically you can split your app marketing activities between the ones you perform inside and outside of the store. Just like with the iTunes App Store, given the magnitude of competitive pressure, you just can’t be limited with in store marketing techniques only. Let’s take a look at…

Samsung & Chillingo’s “100% Indie” Partnership Program is Here: What is it & what’s all the hype?

Samsung and Electronic Arts’ newly acquired mobile gaming division – Chillingo – recently unveiled a unique new independent game developer assistance pipeline in the form of www.100percentindie.com. The portal, though headed by perhaps the antithesis of “independent” institutions has one singular purpose: to help real grassroots mobile game makers get their product out into the marketplace and more importantly, do…

Ouya – the next big thing in the game market?

Even if you or your friends don’t play games together or alone that much chances are you at least played them while you were a kid. If not human nature, it’s simply a time test way for children to discover and explore our world while growing up. Many of us stop playing them regularly when we grow up, but some…