App Store

Shopping_Retail_Mobile_Apps

How to build an active user base for a retail app

Mobile commerce grows rapidly as more users browse products and make purchases from mobile devices. Smartphone spending had increased on 96% during Q1 2016, according to eRetail Sales Index. While many retail companies hesitate to develop mobile apps, the trend is clear: Clutch survey shows that half of all surveyed businesses will have an app by the next year.  …

Mobile_App_Launch_Comboapp

The Do’s and Don’ts of a Successful App Launch

  Mobile app launch is a crucial moment for app developer that requires lots of time, efforts, knowledge and analysis. From choosing most relevant keywords to defining the right time for the launch, this stage of app marketing involve tons of nuances.   Comboapp has helped many developers to get their app discovered, and now shares its expertise in a form of…

Fitness_Healthcare_Mobile_Apps_Marketing

Health and Fitness Apps Promotional Methods

Health and Fitness apps is one of the most fast-growing category. By 2017, half of all smartphone users will have at least one health or fitness app on their devices. It`s a big opportunity for app developers or publishers who are thinking about creating and marketing a health app.   ComboApp shares data, trends and tips that will help app developers…

App_Rating_ASO_Review

5 Ways to Stay Ahead of Your Competition

To optimize your ASO and app marketing strategy, you need to understand your competition and monitor its various efforts. Laurie Galazzo from Apptweak explains how to monitor your competitors` keywords, ranking, updates and how to benefit from this information.   Start by analyzing app categories: which one is the most competitive? In which categories are your closest competitors? Track your competitors’ keyword rankings…

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4 Important iOS 9 Features App Developers Shouldn’t Ignore

The updated iOS features will change the way apps are searched, discovered and displayed.  App developers will need to adapt their app marketing strategy based on these changes. ComboApp chose the most important and overlooked iOS 9 features that app developers should consider.   Search API, Deep Linking What’s New? Deep-linking based technology is integrated into the Search feature. This…

Zombie

Zombies on the App Store

Zombie apps are not visible in the store as they do not occupy a single ranking in any top list worldwide. This means that users cannot find zombie apps through organic search or by browsing category lists. These apps can only be found by searching for a specific type of app or by finding the app directly by name.  …

app_life_cycle

APP LIFE CYCLE

This summer, the iOS app development community celebrates the App Store’s 6 year anniversary. For the mobile app development ecosystem, that is an insanely long period of time. In a recent report by Adjust, the app intelligence company gives a solid overview of the App Store and discusses the iOS app life cycle – birth, life and death.   According…

appstore

Apple’s European App Store Cultivating Curated Categories

There is no doubt it is easy to get lost in the iOS App Store, which consists of well over one million products. The world of Apple is evolving before our eyes, including the European App Store. While the custom layout will stay the same as it has been since 2012, The Guardian reports that the European App Store has…