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Android App Developer? Benefit from Facebook App Install Ads!

Business Insider has recently shared amazing data on app-install ad market`s growth: according to BI Intelligence study, US mobile app install advertising revenue will reach $4.6 billion this year and grow to $6.8 billion by the end of 2019.   App install ads, which accounted for about 30% of mobile ad revenue last year, gains popularity among all kind of…

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Mobile App Analytics Companies Reaction to the Facebook Analytics for Apps Release

As if the reshaping of Facebook Messenger into a platform and laying down the groundwork for virtual reality video on the News Feed weren’t enough, Facebook just announced Analytics for Apps. This free tool allows developers and marketers to analyze and measure Facebook demographic behavior for further creation of better targeting campaigns.   It’s designed to help developers and marketers…

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Another Facebook Announcement: Updated Platforms

In a recent blog post from the powerhouse company, Facebook, they have announced that they will be making multiple platform updates to help developers with their apps promotion.   How will Facebook be doing this you may ask? The company will be adding buying, creative and targeting options in order to assist mobile app developers reach out to more of…

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Facebook Fires Back

If I were to ever imagine myself getting into a heated discussion with a company, Facebook probably would NOT be my first choice. My chances at winning that discussion, against such a global powerhouse company, are pretty slim to (most likely) none.   Facebook, not the company’s CEO or spokesperson, but Facebook fired back at a columnist who writes for…

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Always Advancing Advertisements: Facebook Acquires LiveRail

Facebook and LiveRail have taken hand and hand in marriage. Well, not really marriage, but Facebook has recently acquired LiveRail, in a report by The Wall Street Journal.   LiveRail is an advertising technology company that works with extremely well-known clients such as Major League Baseball, ABC Family, A&E Networks, Gannett and Dailymotion to assist in the innovation of video…

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Marketers and Mobile Apps: Have No Fear, Pandora is Here

The evident goal of a marketer is to reach the largest audience possible, right? In a recent VentureBeat article, reports have shown that marketers are having a difficult time keeping up with the overarching demand of mobile users.   Because of this complexity, marketers are aiming towards collaborating with mobile apps with the most users to spread the word. This…

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Facebook Extends Ad Targeting

One of the major influencers on the efficiency of Facebook Ads has been targeting capabilities. Mobile advertising is all about how well a platform allows advertisers to target their ads, exposing them to the people who will find them most relevant. Since it’s launch, Facebook Ads has been using different targeting criteria to narrow ad focus – like interests and…

Acquisitions: Facebook Plucks Pryte Before Launch?

Sometimes the startup game seems entirely about the “exit strategy” (ie: beginning the building of a service or tool that is threatening enough or interesting enough to warrant a larger company acquiring the startup).   Then other times, it seems like it’s a competition between megalith companies, Facebook and Google, to acquire as many random and seemingly unrelated properties as…

Facebook F8: More features for developers and users

   On April 30 more than 1,700 app developers gathered at the Facebook f8 conference in San Francisco. Beyond Zuck sightings, the objective of the conference was for Facebook to introduce several major updates relevant to the developer population. The “three big things” that Facebook was set to unveil from f8 were: More platform stability for developers, putting people first…