Google

google_helps_drive_app_Installs

Google Helps Drive App Installs Through Search Results

On April 16, 2015 Google updated its app indexing algorithm bringing the web and Google Play Store one step closer to one another.   Any Android app with content that matches the app’s web page will now be indexed. When the user opens a web browser on his or her phone and searches for something like “give me instructions on…

ads_google_play

App Discovery Ads on Google Play

App discovery on the Google Play Store continues to play a critical role in mobile app marketing success. Over the past year Google has provided best practices to enhance app discovery and engagement as well as app promotion tools to get the most out of search and display advertising for developers.   Google announced a program Thursday that will allow mobile developers…

google_classroom

Google Expands to the Classroom

Google has expanded its technology into almost every ecosphere possible. From Google Docs to Google Mail and more, Google is now entering the classroom with Google Classroom.   In a recent article by Time, Google took on the new school year with a bang and launched their Google Classroom initiative in August 2014. The reason for this expansion was a…

telemedicine

Google’s Stepping into the Telemedicine field

No one likes going to the doctor, but what if you never had to go to the doctor again? This might become a reality in the near future. This week, Recode had an article that discussed the search engine giant, Google, slowly making their way into the telemedicine space. Google has begun to test this new service in their Helpout…

#1

ComboApp Review: Google’s B2B Marketing Event

Editor’s Note: If you don’t know what the acronym “B2B” stands for, you should probably run out and get yourself a copy of The Economist right now.   While there’s plenty of information concerning business to consumer marketing including different educational material and special events that you can attend, it seems as though business to business marketing gets left out…

google_play_update

New Look, New Store: Google Play Store Redesign

The Google Play Store 4.9.13 has undergone an entirely fresh and brand new makeover. In a recent article by Softpedia, the mobile application has been redesigned and remodeled from the bottom up and the store has completely changed the way users will see it. The hope was for the Google Play Store give users a whole brand new experience in…

i_o

Google I / O

This year, Google’s I/O keynote in San Francisco brought plenty of updates from the Android platform. In comparison to various annual tech events, this is Google’s equivalent of Apple’s WWDC, which took place on June 2nd. Let’s look at the major updates and their implications for the ecosystem. A few numbers to give you a sense of its significance –…

diversity

Join the club, Yahoo: Lack of Diversity Throughout Big Tech Companies

Tech company wise, if you are a white male, you get the golden ticket (well, only this time). But, what about the rest of us? Sorry ladies and individuals with any other diverse backgrounds, you are out of luck. Informationweek recently reported that Yahoo has released its workplace diversity statistics, succeeding Linkedin and Google’s released earlier in June.   According…

Google + Adds Analytics

Are you on Google+? Do you have a page for your business on Google+? Since its inception in June, 2011 Google+ has been the subject of controversy: The social media platform has been both the “social media of silence” (meaning people registered for accounts, but then never checked/contributed to the platform) and (then) popular amongst technophiles. According to the latest…