Mobile Apps

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Healthcare Apps: Challenges, Regulations and Great Expectations

Health and Wellness mobile apps are extremely popular now. There are more than 160,000 health apps available on the app stores. The demand grows rapidly as more users follow healthy lifestyle trend, become more aware of their health issues and the advantages of mHealth technology.   But when it comes to app development and promotion, developers can face serious challenges, like…

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Cracking the Mobile App Marketing Code with ComboApp

Strategy Director Sergey Kanishchev has told Thalamus how Comboapp works, how it differs from other mobile marketing companies and what are the main challenges in app marketing today.   Sergey also talked about latest trends in mobile industry, the reasons of low retention rate in mobile apps and the most effective marketing analytics tools. Read interview here.  

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5 Stages of Building An Active User Base for Your Mobile Game

Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.   How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using…

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Mobile World Congress 2016. First Day Highlights

App marketing agency Comboapp shares hottest trends and news from Mobile World Congress 2016 in Barcelona.   VP of ComboApp Group Julia Guzunova and Director of Strategy Consulting Dmitry Bondarenko     The event gets bigger and bigger every year, both in terms of number of attendees and the importance of ideas presented. Mobile conquers all aspects of our life…

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They Just Aren’t That into You(r App)

It`s heartbreaking to watch your hard-earned users leaving your app. CPI cost is high, and struggle for better retention rate is exhausting. But before adding one more feature or spending more budget on user acquisition, you should check some basic product factors.   The hard truth is that users just aren’t that into your app.   Too often, app developers just forget…