Category Archives: Mobile Apps

Healthcare Apps: Challenges, Regulations and Great Expectations

App InstallsHealth and Wellness mobile apps are extremely popular now. There are more than 200,000 health apps available on the app stores. The demand grows rapidly as more users follow healthy lifestyle trend, become more aware of their health issues and the advantages of mHealth technology.

When it comes to app development and promotion, developers face many serious challenges, such as compliance with federal regulations, choosing optimal monetization model and increase in competition.

 Looking to capitalize on mHealth opportunities and minimize the risks  – read our guest post on Software Focus.

 

5 Stages of Building An Active User Base for Your Mobile Game

App InstallsAcquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
 
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
 
We share 5 smart steps for growing mobile game user base on Appsflyer blog. 

How To Do Mobile Game Marketing And Stay Profitable (And Sane)

App InstallsIn a saturated market, mobile game has to fight for every player. There are several reasons for that:

 

 

  • high cost of install and cost per loyal user
  • competition with similar apps on app store
  • retention rate and the fact that users leave most apps after first 24 hours of using them
  • the struggle of building active user base
  • the small percentage of paying users
  • and many more.

How can mobile game owner efficiently market an app and stay profitable? We have helped lots of game developers to get their app discovered and build an active user base; now we share practical tips and tricks in our guest post on TestNest blog.

 

Mobile World Congress 2016 – Last Day Highlights

The key to MWC16 day four is a large cup of coffee (or two) and an extra pair of legs to walk endless exhibition halls. On the last day, we decided to visit the Gamelab Mobile event and take a look at the most curious projects. Once again we saw that mobile is everything. Mobile drives forward services, wearables, communication and fun.
 
A game you can … wear
 
This year Gamelab Mobile explores the innovation in gaming that changes the way we interact with games.
 
MadRat Games presented a Super Suit, which is a wearable gaming device for kids that consists of gloves and a vest. It works as laser tag now, but provides an open platform for any game development. This wearable should help with the problem of kids spending 8-12 hours in front of the TV, an iPhone, and/or tablet screens.
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RoBoHoN from Sharp is a kind of smartphone robot that you can carry around and use as a virtual assistant. It will have an open platform by the time of release in Japan in a couple of months. Would anyone want to make calls using a tiny robot and carry this robot in your pocket? We’ll see. 

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A brave new world of smart devices

 

 AT&T is now providing connectivity for Audi cars. We checked out the Audi r8 2017 and it felt (and looked) pretty good.

 

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Nokia’s smart projector, beta-version, reminds us of the Minority Report movie:

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Etisalat’s virtual mall allows users to interact with chosen stores and make purchases anywhere. For example, while you are waiting for the bus or navigating the subway. The idea is to make the online shopping experience easier and faster instead of scrolling through items on a website. You literally put products into a 3D shopping bag.
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After the success of PetCube, it became clear that animals could be a great inspiration for smart devices. LG presented a Rolling Bot that works as a sitter for your pet while you are not home. It works through the smartphone’s Bluetooth. You can keep an eye on the house with the camera and use the laser pointer to play with a pet. Isn’t that cute?

App Installs While watching various presentations and testing multiple devices was fun, it encourages us to form thoughts on the future of IoT and wearables and the role of mobile marketing in it. We are excited to be a part of this cutting-edge technology ecosystem and support innovative software that drives us forward into the connected future.

Mobile World Congress 2016. Days 2-3 Highlights

The MWC event is incredibly enormous and so is the potential of ideas and projects that people share at this event. You can see the wireless projector from SK that projects HD video on any surface, has a 2 hour battery life, and fits in your palm of your hand. You experience a Virtual Reality rollercoaster with Samsung’s ‘VR Feature with 4D’.
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We were excited to visit the Wearable Technologies conference and confirm our expectations of how the smart and connected world of things is evolving. Below is what Comboapp liked most:
 
 1) Smart watch revolution

Smartwatches are all over news titles and blog reviews and there is a good reason for it. This device becomes a main connector between the human body and monitors. It can track almost anything from sleep quality, like the app we worked with – MobileSleepDoc, to emotions. 

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MainTool says that smartwatches are supposed to be the next big thing. Geeksme claims that even love can be measured. Apart from fitness and sleep tracking, their watch is designed to track intensity, speed, quality of sexual activity, and help evaluate the way a person felt during sex. 

2) Fitness moves wearables forward

Sport and healthcare industries were always early adopters of new technologies. Now they inspire companies to create futuristic wearables.

Kinematix designed smart insoles that track a person’s movement. This is very valuable information for runners as this insoles show the behavior of both feet on the ground. With the information received, you can build a personalized running plan and avoid injuries from bad running technique. 

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First V1sion presented Smart Jersey, an actual jersey that tracks sport activity. It weighs 300 grams and has a battery life of up to 2 hours with a full HD camera. Yes, a jersey with a camera! There are also different versions for each sport type, as fabric should vary depending on type of activity.

Talking about fabrics, one more curious device from ComfTech was the smart garment with sensors that are integrated into the fabric. As a result, you get an imperceptible and easy to care wearable that also serves as clothing.

 

3) Smart headphones for adults and unborn babies
 
IBM has displayed headphones with 4GB memory, a heart rate monitor, mic, and oxygen saturation sensor. These are basically microcomputers that lead us to the era of cognitive Internet of Things. 
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We couldn’t ignore the presentation of the already famous Babypod. This is a device that helps broadcast music to an unborn baby. With positive reviews from BBC, Guardian and other major media sources, we expect it to be very popular.

 

4) One more time about connected everything

We talked about connectivity as a trend in a previous post, but when it comes to world-changing technologies, it’s never enough. 
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Atooma presented a cloud that lets you manage all of your devices, IoTs and apps. It claims that big companies, like Samsung, will create a global ecosystem where things will interact with different devices, connected cars and homes through apps.

 

According to PWC, the connected living market is estimated to be worth 1 trillion by 2020, connected cars will triple over the next 5 years and new digital players will enter traditional markets.

Mobile World Congress 2016. First Day Highlights

App marketing agency Comboapp shares hottest trends and news from Mobile World Congress 2016 in Barcelona.
 

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VP of ComboApp Group Julia Guzunova and Director of Strategy Consulting Dmitry Bondarenko


 

 

 

 

 

 

The event gets bigger and bigger every year, both in terms of number of attendees and the importance of ideas presented. Mobile conquers all aspects of our life and things are changing at light speed. Sometimes it can feel overwhelming to gather and analyze the enormous amounts of data that are generated on a daily basis through mobile. This year’s MWC is not about the future – it is about now – for every team member from senior leadership to development to marketing.  
 
Everything at MWC is on the cutting edge, including technology and marketing strategies, and all these innovations are focused on helping companies plan for their actions in the market, right now.
 
We won’t talk about how Mark Zuckerberg Helped Showcase Samsung’s Gear VR  and other top news stories; we’d rather share some of the trends we see as most impactful from Mobile Media Summit Outtakes:
 
1. Mobile marketing is all about data
 
Programmatic marketing is definitely the future of marketing, even creatives are becoming programmatic. You need to send right message to the right person at the right time. The next wave of marketing is highly personalized: it’s 1 on 1, in both content and delivery. 
 
 2. Mobile first

This one is not new, although many brands and companies ignore this new paradigm. Facebook generates 80% of revenue from mobile. 60% of sales of UK Shop Direct Group come from mobile. Most brands are starting to realize that mobile should be a priority, if they want to reach users at the right place and time. 
 
Jill Cress from Mastercard says that mobile is at the heart of engaging the consumer. Ross Sleight from SOMO claims that mobile doesn’t replace other media – it works with conjuction with it and augments it.

 

3.Connectivity of everything

 

The era of connectivity is here. Toothbrushes connected to your smartphone? OralB presented an interesting case of connected healthcare devices: a new toothbrush that tracks your activity on a smartphone. And if you think this ends in healthcare or toothbrushes, you’d be mistaken – everything will soon be connected in your home, office and everything inbetween.
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MWC16 exhibition hall: data-driven business solutions for the connected car

 

4.Voice for multi-screen interaction

 

There were a lot of comments on the Amazon Echo device – a smart speaker that allows you to control your entire home. Many believe it revolutionizes the way we interact with devices – your voice will eventually drive most of the multi-screen interactions.

 

5.VR and AR

 

Virtual Reality and Augmented Reality can help brands create very personal and powerful storytelling, but they are still untapped. Brands can add utilitarian value to a user experience. A good example is 360-degree advertising by Corona, Nescafe and Samsung. 
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Testing virtual reality from AirPush – VirtualSky
 
 

 7.Beauty industry facts

 
An amazing presentation from CMO L’Oreal Spain stresses that “Ecommerce is everywhere commerce”. Did you know that Youtube is the most influential source when people are considering purchasing beauty products? Some other facts on beauty industry:

 

  • 5 billions searches a year
  • 45 billion videos
  • 160 million beauty addicts on Facebook
  • 80% find out about new products online
  • The world’s Top 5 beauty Vloggers rack up 3.4 billion views on Youtube

 
Follow Comboapp on Twitter for live updates from MWC16: httpss://twitter.com/ComboApp

7 Hazard Mistakes of Mobile App UX-Design

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Bad interface creates one of the biggest barrier between the mobile app and its potential users. Users don’t like to find out how app works. Most apps fail, when it comes to UX design, because they are developed by small teams, who don’t have resources for good in-house designers.

 

However, it is possible to avoid common pitfalls, if you know about them. Our Head of Design, Vadym Shcherbakov, tells about typical mistakes in designing user interface. Read in our Medium blog.4

Health and Fitness Apps Promotional Methods

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Health and Fitness apps is one of the most fast-growing category. By 2017, half of all smartphone users will have at least one health or fitness app on their devices. It`s a big opportunity for app developers or publishers who are thinking about creating and marketing a health app.
 
ComboApp shares data, trends and tips that will help app developers to promote their app. January is a hot time for health and fitness apps, when people try to follow their New Year resolutions and turn to wellness apps for help. Read our article on MobyAffilites and prepare to catch a wave of New Year resolutions!

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