Mobile games

userbase_mobile_games_acquisition

5 Stages of Building An Active User Base for Your Mobile Game

Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.   How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using…

megatrends

3 UA Megatrends for Small Developers and Brands in 2015

  According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015. In his presentation he outlined how developers can capitalize on these shifts in regards to UA and brand building.   What are these opportunities that smaller developers can capitalize on?   Big budget game developer companies are changing…

intell_games_gamasutra

Intel Earning Major Points with the Gaming Community

Who are your favorite video game characters? Have you ever noticed that they are all males? Well the gaming community has noticed and thus “#Gamegate” began. This trend in social media deals with sexism and misogyny in the gaming community and is making waves. In a recent article by Recode, it was announced that Intel recently pulled its advertising from…

Mobile Game Monetization Report

Recently, VentureBeat presented an extended report that summarizes data from 176 game developers, with more than 1,000 published games that collectively generated more than 300 millions downloads. Currently it’s the most comprehensive effort to draw a picture of the current state of mobile game monetization. The reports presents statistical data for mobile games that have brought in over $600 million…

Finland may be Shangri La for mobile game developers, and that’s great

A curious development came across various business channels last week. A quiet announcement that a sleepy Finnish game developer – Supercell – had sold a 51% stake in itself for the astounding figure of $1.5 Billion. That puts the company’s valuation at just a hair shy of $3 Billion dollars, which officially makes the company – now by consensus the…