Mobile

ComboApp to Hit the Mobile Health Business

This week ComboApp announced it’s expansion in mHealth and Connected Health industries. Comboapp’s team will use its mobile marketing expertise and business analytics experience for projects on the merge of Healthcare and Mobile industries. Company have already helped mHealth projects like Mobile Sleep Doc and VideoMedicine Inc to succeed on mobile app market and reach their target audiences. Comboapp will…

applewatch

ComboApp‬ expert comments on the future of ‪‎Apple Watch

Serge Kanishchev, Strategy Director at ComboApp, has shared his thoughts on the future of Apple Watch in Empirical Works article.   “Talking about app promotion and monetization, Apple Watch will intensify the adoption of cleaner and native-looking ads. In order to catch the attention of potential users, app developers should demonstrate immediate value and perfect design in their app.”

Fun with Digital Tablet

Millennial Moms Use More Mobile Devices Than Computers

Are you still having doubts about the need to include mobile in your marketing mix or not? If so, check out the new study on the rising mobile engagement of today’s moms.   The Interactive Advertising Bureau and BabyCenter today released the 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms, a research report that compares…

Email Button On Mobile Shows Emailing Or Contacting

Mobile advertising will grow faster than all other digital ad formats

  The growing smartphone penetration in the US allows advertisers to allocate more funds to catch the interest of mobile-savvy users. They do this by developing richer ad formats and more sophisticated targeting tools required by the rising mobile app market fragmentation and fierce competition. New data from BI Intelligence finds that US mobile ad spend will top nearly $42…

coach_shopping

Every Third Online Sale Come via Mobile

How do you like to shop? Do you sit in front of your computer and browse through Amazon or other online stores to purchase something? Do you pull out your iPad and begin to tap, swipe, pinch and zoom to figure out what you should buy? If you find yourself commonly in the second situation, you are not alone.  …

M-Commerce Industry Set to Grow to $50 Billion, Thanks to Tablets

If it was social media and social networking that caught the fancy of the business world a couple of years ago, the current flavor is the mobile commerce space. Thanks to the advent of so many mobile OS’s, smartphones and tablets have become far more accessible across the globe. If you thought e-commerce was dead and there’s no possibility of…

Apple vs. Samsung trial

what it means, what it doesn’t mean After months of court battles and countless hours of hearing both sides’ arguments the trial and Judge Lucy Koh ruled that Samsung was indeed infringing on all but one of Apple’s asserted patents, while Apple was found innocent of violating any of the Korean technology giant’s properties. Furthermore Apple was awarded nearly $1.05…

ComboApp Elite Club – our new loyalty program – celebrates its first 10 inductees!

ComboApp is excited to announce that our recently opened client loyalty program – ComboApp Elite Club – is off to a running start! As our program quickly grows in scope we’d like to extend a special congratulation to the first ten members of ComboApp Elite. Being active as marketers within the mobile arena for over three years, we understand exactly…

iAd: The Mobile Ad Game is changing 

  It’s been 2 months since Steve Jobs presented iAd, the new mobile ad platform from Apple, on stage at Apple’s Cupertino, California headquarters. Now, if you search for iAd on Wikipedia you’ll find that in addition to Apple’s ad platform it also stands for Internet addiction disorder – http://en.wikipedia.org/wiki/Internet_addiction_disorder – what irony. Let’s get back to the latest Apple…