TV

Adap.tv Launches Programmatic TV Buying Program

Real Time Media and Marketing (via MediaPost.com) reported last week that AOL’s Adap.tv was moving ahead with their programmatic TV buying program. Announced in fall of 2013, AOL has taken over six months to polish the product offering, which has paid off – as they have snagged a major media partner in Magna Global – who began beta testing the…