Twitter

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Twitter App Install Ads Attribution

Until now, advertisers using Twitter’s mobile app promotion to drive app installs were only able to get analytics on ad performance by working with one of the platform’s ad tech partners. Today, the company announced that app marketers can get these insights for free via Answers.   Answers is part of Twitter’s developer platform, Fabric, which was introduced in October….

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Measure App Installs on Twitter with Answers

The holiday season is here and tis the season for giving, even when it comes to powerhouse companies such as Twitter. In a recent report by Twitter’s Advertising Blog, the company has announced that Answers will now be available for FREE as a mobile measurement tool.   Whose Christmas tree will this gift be under you may ask? Well, this…

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Marketers and Mobile Apps: Have No Fear, Pandora is Here

The evident goal of a marketer is to reach the largest audience possible, right? In a recent VentureBeat article, reports have shown that marketers are having a difficult time keeping up with the overarching demand of mobile users.   Because of this complexity, marketers are aiming towards collaborating with mobile apps with the most users to spread the word. This…

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Twitter CFO resigns

With a very rare exception, people don’t work in the same company throughout their entire career. Even in such beloved places to work such as Google, Apple, Facebook people leave. Sometimes it happens because of a culture clash between employees, mature leave, countless more reasons to mention and sometimes because they saw a new opportunity, a new challenge to take….

Twitter Rolls Out FMAIA Analog

Finally, it’s happening… !! Twitter is about to roll out a solution allowing mobile app owners and marketers to advertise both iOS and Android apps on Twitter! On a personal note, I can tell you that this is the roll out I’ve been waiting since February, 2013 when I was amongst those in San Francisco’s Moscone Center West at the…

TWITTER AND FACEBOOK + INDIA =?

Ask yourself — What has been the biggest driver behind turning Facebook and Twitter into social media giants? It is data and their capacity to interpret it and make that data useful for their users and advertisers? Yeah, we know: We share your hard feelings about seeing more and more ads injected into social media space. It stinks, but it’s…

Twitter set to go public – too soon or just in time?

So Twitter recently announced that it’s filed for a $1 Billion IPO. It seems that the blue whale bolstered by birds has finally grown big enough to join the ranks of the ‘official’ tech world elite – Facebook was the most recent inductee to the club – and go public. Filing as a ‘secret IPO’ under the JOBS act, Twitter…

Twitter iOS app important update

Twitter’s iOS app is one of News Update. Unlike the quick paced information explosion that is Twitter’s 140 limited information bits, Facebook offers unlimited informational exchanges and sharing. That’s a hard thing to compete with. That said though, Twitter has a new trick up it’s sleeve – Twitter Cards – an innovation that enables users to add in information in…

Android App Marketing

Google Play as a marketplace is not unique in a sense that basically you can split your app marketing activities between the ones you perform inside and outside of the store. Just like with the iTunes App Store, given the magnitude of competitive pressure, you just can’t be limited with in store marketing techniques only. Let’s take a look at…

iOS 6 App Store Social Networks` integration

Successful app promotion activities have always been heavily integrated with social networks. As an important part of other PR activities, Facebook or Twitter would never give you the immediate download boost many clients strive for, rather, they function as term promo instruments that support your app`s image and keep your followers` interest. You need to create a fan page, update…