app discovery Tag

google_helps_drive_app_Installs

Google Helps Drive App Installs Through Search Results

On April 16, 2015 Google updated its app indexing algorithm bringing the web and Google Play Store one step closer to one another.   Any Android app with content that matches the app’s web page will now be indexed. When the user opens a web browser on his or her phone and searches for something like “give me instructions on…

Zombie

Zombies on the App Store

Zombie apps are not visible in the store as they do not occupy a single ranking in any top list worldwide. This means that users cannot find zombie apps through organic search or by browsing category lists. These apps can only be found by searching for a specific type of app or by finding the app directly by name.  …

marcos_sanchez_headshot

App Performance Tracking with Marcos Sanchez, VP Worldwide Corporate Communications at App Annie

Any app developer who has marketed their app has used, or at least heard of the company, App Annie. In this interview with Marcos Sanchez, the VP of App Annie’s Worldwide Communications, we discuss the company’s history and such topics as – essential mobile app performance metrics, app discoverability and possible ways to resolve this 64 billion dollar problem for…

APPGRATIS

It’s always good to try to figure out any controversial story a few weeks later it originally surfaced. The story with the AppGratis app discovery iOS app pull from the App Store broke on April 6-th of this year on PocketGamer and pretty quickly the news spreaded across other tech. media blogs – TechCrunch, AllThingsD, AppleInsider and others. It was…