Barchart

Developed user acquisition campaigns increasing organic downloads by 20%, moving Barchart into the top 20 finance apps.

Challenge

 

The Barchart Stocks, Futures and Forex financial app offers complete and free access to real-time financial information including stocks, futures, forex markets, ETFs and indices. The app allows investors and market followers to track and watch markets and instantly read financial news.

ComboApp was challenged to increase Barchart’s visibility in Apple’s App Store to help drive more app downloads.

Approach

 

ComboApp first completed a thorough competitive analysis to assess BarChart’s main competitors. We then developed creatives and executed user acquisition campaigns to attract additional users. Finally, we implemented analytics support to drive further optimization of the app.

Results

 

As a result of ComboApp’s efforts, BarChart placed in the top 20 finance apps and increased organic downloads by over 20%.

 

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