Key Ring

Garnered over 1 million app installs through high-profile media coverage.

Challenge

 

Key Ring by Tegna is an app that helps users save time and money by combining all of their loyalty cards, weekly ads, coupons, and shopping lists into one place. Tegna engaged ComboApp to increase brand awareness and subsequently, app downloads.

Approach

 

ComboApp sought to secure high profile media coverage that would increase the number of app downloads. We developed a comprehensive media plan complete with public relations, social media strategies, influencer campaigns and corresponding analytics support.

Results

 

Over 1 million app installs across iOS & Android.

 

Barchart

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