Category Archives: Insights

ComboApp to Hit the Mobile Health Business

This week ComboApp announced it’s expansion in mHealth and Connected Health industries. Comboapp’s team will use its mobile marketing expertise and business analytics experience for projects on the merge of Healthcare and Mobile industries.

 

Company have already helped mHealth projects like Mobile Sleep Doc and VideoMedicine Inc to succeed on mobile app market and reach their target audiences. Comboapp will enrich the list of available services with helping healthcare providers to engage patients, making mobile products more user-friendly and appealing and in-depth analysis of mHealth data to make people lives more healthy and happy.

How to build an active user base for a retail app

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Mobile commerce grows rapidly as more users browse products and make purchases from mobile devices. Smartphone spending had increased on 96% during Q1 2016, according to eRetail Sales Index. While many retail companies hesitate to develop mobile apps, the trend is clear: Clutch survey shows that half of all surveyed businesses will have an app by the next year.

 

 

Having a great shopping app can help a retailer to reach consumers on mobile platforms, drive more sales, and increase brand recognition. However, you should make sure that your potential customers know about the app and will definitely use it. Placing links to the app on your website and QR-codes on offline promotions may attract some users, but to garner maximum reach, you should use more time-tested and effective marketing methods.

 

 

The app marketing agency Comboapp shares marketing tips for shopping apps that can be easily incorporated into a general promotion strategy.

 

 

1. Make sure the app provides real value to users

 

 

Who is your target audience? What features will they find useful? If your consumers are mostly millenials, they will enjoy social engagement with the app. If they’re baby-boomers, put an emphasis on helpful information on the products your app offers. Make sure your promotional message will describe additional opportunities for app users, such as:

 

 

  • Customized push notifications about sales and discounts
  • Trackers for deliveries and packages
  • Creation and management of shopping and wish lists
  • Sharing product pics to social networks to get feedback
  • An interactive map to navigate through the store

 

 

To find more ideas, check out the strategies of successful retail apps such as Net-A-Porter and ASOS.

 

 

The secret here is to describe the advantages of the app’s features and translate this message consistently through all available channels (i.e. website, social media, emails, offline promo, app promo page).

 

 

2. Benefit from owned media

 

 

Websites, blogs, and social media accounts are the main channels for promoting an app. People visit them for additional information and insight. It won’t help to make links to your app download page that look like annoying ad banners. Instead, place them in a form of essential information and additional feature.

 

 

  • Create informative posts to describe all advantages of your shopping app, and share these posts across social media.
  • Add appealing screenshots of the app that will show off its functions and opportunities.
  • Always add relevant hashtags to social media posts for increased visibility.

 

 

3. Motivate users to market your app

 

 

First, add a little bit of virality. World of mouth works more effectively than advertising. Think of a referral network that increases viral sharing though customers. It can be additional features, discounts, or little offline incentives for those who invite users to install the app. Make it easy for users to spread information from the app in social networks through sharing buttons. Ideally, each new user invites one more user after an install, which leads the app into a viral cycle:

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Then, ask speakers and exhibitors to share information on the event app through their social media outlets. In order to encourage installs, speakers can also add some key takeaways from their presentations into the app in advance.

 

 

 

4. Optimize the app download page

 

 

Users may find your shopping app through an app store search. To increase your app’s visibility in search results, use ASO (app store optimization techniques):

 

 

  • The app title should contain the main keywords, which users will use in order to find the shopping app: brand name, product titles. Browse your competitors’ app descriptions and think about the most sought-after terms to include.

 

 

  • Use 3-4 keywords in the app description. Include information on the app’s functions and features. Add screenshots and a promo video if possible.

 

 

  • Optimize in-app content and promo-site texts. That way, users will be able to find your app through a simple search.

 

 

By optimizing your app’s presence on the app store, you will increase the chance for users to find it through search and download.

 

 

5. Increase user engagement

 

 

App installs are only half the battle. A larger part of customers may never use the app after downloading it. Use reminders to encourage users to engage with the app in order to fully benefit from its features:

 

 

  1. Push notifications are a great method for re-engagement. However, this method is quite intrusive, so remember to keep the messages brief and informative. Do not send more than 1 push notification per day. Use pushes to make important announcements or provide customized reminders.
  2. Facebook Engagement Ads are a more delicate way of engaging existing or potential app users. An engagement ad in the Facebook news feed will be shown to users who have downloaded an app or liked the brand’s page.

 

 

Marketing a shopping app takes a great deal of time and effort, but it pays off with higher rates of customer engagement and brand loyalty. Be sure to test out all the different promotional methods and find which method works best for your niche and target audience.

 

 

Good luck!

 

Healthcare Apps: Challenges, Regulations and Great Expectations

App InstallsHealth and Wellness mobile apps are extremely popular now. There are more than 200,000 health apps available on the app stores. The demand grows rapidly as more users follow healthy lifestyle trend, become more aware of their health issues and the advantages of mHealth technology.

When it comes to app development and promotion, developers face many serious challenges, such as compliance with federal regulations, choosing optimal monetization model and increase in competition.

 Looking to capitalize on mHealth opportunities and minimize the risks  – read our guest post on Software Focus.

 

5 Stages of Building An Active User Base for Your Mobile Game

App InstallsAcquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
 
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
 
We share 5 smart steps for growing mobile game user base on Appsflyer blog. 

How To Do Mobile Game Marketing And Stay Profitable (And Sane)

App InstallsIn a saturated market, mobile game has to fight for every player. There are several reasons for that:

 

 

  • high cost of install and cost per loyal user
  • competition with similar apps on app store
  • retention rate and the fact that users leave most apps after first 24 hours of using them
  • the struggle of building active user base
  • the small percentage of paying users
  • and many more.

How can mobile game owner efficiently market an app and stay profitable? We have helped lots of game developers to get their app discovered and build an active user base; now we share practical tips and tricks in our guest post on TestNest blog.

 

The Do’s and Don’ts of a Successful App Launch

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Mobile app launch is a crucial moment for app developer that requires lots of time, efforts, knowledge and analysis. From choosing most relevant keywords to defining the right time for the launch, this stage of app marketing involve tons of nuances.

 
Comboapp has helped many developers to get their app discovered, and now shares its expertise in a form of do’s and don’ts in a guest post on Cheesecake Labs blog.

Mobile World Congress 2016 – Last Day Highlights

The key to MWC16 day four is a large cup of coffee (or two) and an extra pair of legs to walk endless exhibition halls. On the last day, we decided to visit the Gamelab Mobile event and take a look at the most curious projects. Once again we saw that mobile is everything. Mobile drives forward services, wearables, communication and fun.
 
A game you can … wear
 
This year Gamelab Mobile explores the innovation in gaming that changes the way we interact with games.
 
MadRat Games presented a Super Suit, which is a wearable gaming device for kids that consists of gloves and a vest. It works as laser tag now, but provides an open platform for any game development. This wearable should help with the problem of kids spending 8-12 hours in front of the TV, an iPhone, and/or tablet screens.
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RoBoHoN from Sharp is a kind of smartphone robot that you can carry around and use as a virtual assistant. It will have an open platform by the time of release in Japan in a couple of months. Would anyone want to make calls using a tiny robot and carry this robot in your pocket? We’ll see. 

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A brave new world of smart devices

 

 AT&T is now providing connectivity for Audi cars. We checked out the Audi r8 2017 and it felt (and looked) pretty good.

 

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Nokia’s smart projector, beta-version, reminds us of the Minority Report movie:

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Etisalat’s virtual mall allows users to interact with chosen stores and make purchases anywhere. For example, while you are waiting for the bus or navigating the subway. The idea is to make the online shopping experience easier and faster instead of scrolling through items on a website. You literally put products into a 3D shopping bag.
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After the success of PetCube, it became clear that animals could be a great inspiration for smart devices. LG presented a Rolling Bot that works as a sitter for your pet while you are not home. It works through the smartphone’s Bluetooth. You can keep an eye on the house with the camera and use the laser pointer to play with a pet. Isn’t that cute?

App Installs While watching various presentations and testing multiple devices was fun, it encourages us to form thoughts on the future of IoT and wearables and the role of mobile marketing in it. We are excited to be a part of this cutting-edge technology ecosystem and support innovative software that drives us forward into the connected future.

Mobile World Congress 2016. Days 2-3 Highlights

The MWC event is incredibly enormous and so is the potential of ideas and projects that people share at this event. You can see the wireless projector from SK that projects HD video on any surface, has a 2 hour battery life, and fits in your palm of your hand. You experience a Virtual Reality rollercoaster with Samsung’s ‘VR Feature with 4D’.
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We were excited to visit the Wearable Technologies conference and confirm our expectations of how the smart and connected world of things is evolving. Below is what Comboapp liked most:
 
 1) Smart watch revolution

Smartwatches are all over news titles and blog reviews and there is a good reason for it. This device becomes a main connector between the human body and monitors. It can track almost anything from sleep quality, like the app we worked with – MobileSleepDoc, to emotions. 

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MainTool says that smartwatches are supposed to be the next big thing. Geeksme claims that even love can be measured. Apart from fitness and sleep tracking, their watch is designed to track intensity, speed, quality of sexual activity, and help evaluate the way a person felt during sex. 

2) Fitness moves wearables forward

Sport and healthcare industries were always early adopters of new technologies. Now they inspire companies to create futuristic wearables.

Kinematix designed smart insoles that track a person’s movement. This is very valuable information for runners as this insoles show the behavior of both feet on the ground. With the information received, you can build a personalized running plan and avoid injuries from bad running technique. 

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First V1sion presented Smart Jersey, an actual jersey that tracks sport activity. It weighs 300 grams and has a battery life of up to 2 hours with a full HD camera. Yes, a jersey with a camera! There are also different versions for each sport type, as fabric should vary depending on type of activity.

Talking about fabrics, one more curious device from ComfTech was the smart garment with sensors that are integrated into the fabric. As a result, you get an imperceptible and easy to care wearable that also serves as clothing.

 

3) Smart headphones for adults and unborn babies
 
IBM has displayed headphones with 4GB memory, a heart rate monitor, mic, and oxygen saturation sensor. These are basically microcomputers that lead us to the era of cognitive Internet of Things. 
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We couldn’t ignore the presentation of the already famous Babypod. This is a device that helps broadcast music to an unborn baby. With positive reviews from BBC, Guardian and other major media sources, we expect it to be very popular.

 

4) One more time about connected everything

We talked about connectivity as a trend in a previous post, but when it comes to world-changing technologies, it’s never enough. 
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Atooma presented a cloud that lets you manage all of your devices, IoTs and apps. It claims that big companies, like Samsung, will create a global ecosystem where things will interact with different devices, connected cars and homes through apps.

 

According to PWC, the connected living market is estimated to be worth 1 trillion by 2020, connected cars will triple over the next 5 years and new digital players will enter traditional markets.

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