Category Archives: News & Announcements

ComboApp to Hit the Mobile Health Business

This week ComboApp announced it’s expansion in mHealth and Connected Health industries. Comboapp’s team will use its mobile marketing expertise and business analytics experience for projects on the merge of Healthcare and Mobile industries.

 

Company have already helped mHealth projects like Mobile Sleep Doc and VideoMedicine Inc to succeed on mobile app market and reach their target audiences. Comboapp will enrich the list of available services with helping healthcare providers to engage patients, making mobile products more user-friendly and appealing and in-depth analysis of mHealth data to make people lives more healthy and happy.

Mobile World Congress 2016 – Last Day Highlights

The key to MWC16 day four is a large cup of coffee (or two) and an extra pair of legs to walk endless exhibition halls. On the last day, we decided to visit the Gamelab Mobile event and take a look at the most curious projects. Once again we saw that mobile is everything. Mobile drives forward services, wearables, communication and fun.
 
A game you can … wear
 
This year Gamelab Mobile explores the innovation in gaming that changes the way we interact with games.
 
MadRat Games presented a Super Suit, which is a wearable gaming device for kids that consists of gloves and a vest. It works as laser tag now, but provides an open platform for any game development. This wearable should help with the problem of kids spending 8-12 hours in front of the TV, an iPhone, and/or tablet screens.
 App Installs   

 

 

 

 

 

 

 

 

RoBoHoN from Sharp is a kind of smartphone robot that you can carry around and use as a virtual assistant. It will have an open platform by the time of release in Japan in a couple of months. Would anyone want to make calls using a tiny robot and carry this robot in your pocket? We’ll see. 

App Installs

 

A brave new world of smart devices

 

 AT&T is now providing connectivity for Audi cars. We checked out the Audi r8 2017 and it felt (and looked) pretty good.

 

 App Installs

 

 

Nokia’s smart projector, beta-version, reminds us of the Minority Report movie:

App Installs

Etisalat’s virtual mall allows users to interact with chosen stores and make purchases anywhere. For example, while you are waiting for the bus or navigating the subway. The idea is to make the online shopping experience easier and faster instead of scrolling through items on a website. You literally put products into a 3D shopping bag.
App Installs

 

After the success of PetCube, it became clear that animals could be a great inspiration for smart devices. LG presented a Rolling Bot that works as a sitter for your pet while you are not home. It works through the smartphone’s Bluetooth. You can keep an eye on the house with the camera and use the laser pointer to play with a pet. Isn’t that cute?

App Installs While watching various presentations and testing multiple devices was fun, it encourages us to form thoughts on the future of IoT and wearables and the role of mobile marketing in it. We are excited to be a part of this cutting-edge technology ecosystem and support innovative software that drives us forward into the connected future.

COMBOAPP WEBINAR: App Retargeting Basics

On February 17 at 5PM (GMT) ComboApp will be hosting a webinar to cover popular topic: app retargeting. Many app owners turn to retention strategies to create active and engaged user base for their apps. What is retargeting and how can it help retain users? We`ll talk with Director of Business Development and Sales in Remerge, Irina Seals.

 

Register here: https://bit.ly/1PivMlb to join the webinar and being able to ask your questions. See you on Feb17!

ComboApp is in the Top 10 Mobile App Marketing Agencies List

 

Mobile app development company Cheesecake Labs has composed the Top List of mobile marketing agencies in the US, and included ComboApp.
 
Designing mobile marketing strategy is not an easy task. Professional agencies can save lots of time and efforts by developing and implementing a customized marketing solution. Check out the Top 10 Mobile App Marketing Agencies article to find out about industry leaders.

Mobile Ad Blocking Era: The Promise of a Better Future

 

Mobile Ad Blocking

 

While the recently launched Apple ad blocking feature casts a shadow on the mobile ad industry, it also brings a release to millions of smartphone users. We`ve all been there, facing mobile websites, overloaded with molesting banners, interstitials and auto-playing videos that drive attention from the page content and slow down the load time. Ad blocking apps have reached top charts hours after launch, proving that users are so tired of aggressive ads, they are ready to proactively stop them and to pay for this opportunity. 

 

 

Ad blocking has already conquered the web: PageFair and Adobe 2015 Ad Blocking Report shows there are 45 million users in US who utilize ad blocking, and the number is growing year over year. Now it’s time to face this issue on iOS devices. Ad blocking brings positive changes to users, making their web surfing experience more enjoyable. But will publishers, ad agencies and advertisers be agile enough to adapt their strategies and avoid losses? ComboApp is trying to weigh up pros and cons for all parties involved.

 

 

There are some serious predictions about disruptive outcomes for publishers. Advertising is the main source of revenue for most of them, especially when it comes to middle-size and small publishers. Adobe and PageFair report claims ad blockers would cost publishers $21.8 billion this year. Web development firm 10up predicts that publishers will lose between 3% and 11% of their ad revenue due to ad blockers within the next eight month. This tangible threat of ad revenue losses makes publishers think about alternative ways of making money:

 

  • Less free web content. It is quite possible that big part of publishers, who now provide free content in exchange of ad displaying, will switch to paywalls. Publishers could also move from the web into their own mobile apps where ads are not blocked or deliver content to social media apps like Facebook.
  • The rise of native ads. Mobile ecosystem will make a shift from programmatic display ads to native ads that could avoid blocking. Yahoo chief executive Marissa Mayer says that advertising should be vibrant and content rich in order to keep up with Internet development:

 

 

“We are big believers in native ads because they enhance the user experience and are much less disruptive and they are great properties in terms of value they give to advertisers.”

 

 

The perspective of switching to less aggressive ad format rises the controversial question: Who should be in charge of distinguishing whether each ad format is “good” or “bad”? Should ad blockers allow ads that track users` activity or have obscure content if they don’t fall into aggressive display ad category? Eyeo GmbH, that created popular desktop ad-blocking tool Adblock Plus, has a practice of letting companies show their “acceptable” ads in exchange for payment. Eyeo is reaching to other ad blocking apps` developers now, including popular iOS-based app Crystal, to establish mutual policy on allowing certain apps to pass filters. Users play an important role in whitelisting ads as well. According to 2011 AdBlock stats, 75% of users either whitelisted sites or allowed acceptable ads. The team of iOS app Crystal says that as much as 71% of their users whitelisted particular websites.

 

The creator of ad blocking Peace app, Marco Arment, has pulled his app from App Store right after it became a number one paid app in US. Marco said that this success “just doesn’t feel good”, and ad blocking approach should be more complex:

 

 

“Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white. This approach is too blunt, and Ghostery and I have both decided that it doesn’t serve our goals or beliefs well enough. If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.”

 

 

The supporters of ad blocking believe that this trend opens an opportunity for all market players to fix the fractured system of intrusive, behaviour-tracking ads. Publishers should get rid of excessive ad placements and third-party networks cookies on their sites. Ad agencies, networks and advertisers should choose more sophisticated and native-looking ad formats to provide users with simple and relevant ads.

 

There are still time to find the balance between user experience and monetization. According to RadiumOne recent report, there are no significant decrease in the number of ads being delivered on iOS devices after the iOS 9 launch. The ad blocking feature is available on the newest iPhone models only, and will be adopted by users gradually.

 

 

Should app developers prepare?

 

 

Whereas publishers are the first to experience the biggest impact from Apple ad blocking feature, app developers could prepare to tune their marketing strategy according to new trends ad blocking will bring.

 

  1. The overall influence on mobile inventory number won`t be massive, since in-app ad spending outreach mobile web browser dollars nearly 3-to-1. (Source: eMarketer). With ad blocking enabled in Safari, ad spending will likely to shift to apps that offer more controlled experience.
  2. It`s time to turn from standard programmatic ad format to native-looking ads, that doesn`t look like ads at all: content rich ads, simpler and more transparent formats.
  3. Targeting matters even more, since relevance increases the  advertising experience. Marketers need to provide relevant ads in terms of geo location, app category and demographics to engage potential users.

 

 

Eugenia Dychko, Content Manager

The Ultimate App Promotion Source for Start-ups is Re-Shaped

 

New ComboStore Suggests Free App TestGood news for creative mobile app developers, indies and start-ups – they can promote apps with enhanced effectivity and convenience with the new ComboStore marketing solutions supermarket by ComboApp Group.
 
Apart of user-friendly redesign, the whole product was changed with a developer needs in mind. Focused mostly on start-ups, indie developers and small teams that are willing to get expertise and optimize their promotional budgets, ComboStore now includes ComboApp’s 5+ year experience in product consulting and promotion along with enhanced customizable toolset. Developers get both consultancy and guaranteed result for moderate budgets (around $500).
 
Customizability is one of the key features of the new ComboStore. Now it works as a personal promotion assistant with tailor-made approach to each and every app. Developers can choose and customize promotional channels, geolocations, social networks for best value for money match.
 
There is one great bonus for those developers who hesitate if they choose the right ways to promote their apps. It’s a simple testing tool called AppTester. After the developer answers a set of questions providing basic information on application, the testing tool suggests the optimal practical marketing tools to use. The recommendations are based on ComboApp vast app marketing experience, also free and could be used together with ComboStore solutions or independently.
 
The solutions include and are not limited to:

 

  • App store optimization tools
  • Media outreach solutions
  • Social media
  • Launch pack

How does it work in real life? Let us show!
 
There is a creative app developer that has up to 5 people in the team. They have combined designer and technical professionals in a start-up that aims to launch and promote a successful app to numerous targeted audience and spend the marketing funds wisely. Developer team knows what are their goals (installs, awareness, user acquisition, in-app monetization). But they are not sure what to do first.

The first step to take is to test the App by answering several important questions about it:

Screen1

Then the professional recommendations appear as a Step number Two.

Screen2

The developer can use it independently or proceed to the Third Step in order to choose services and fine-tune them to match their goals the best.

Screen3

After services are chosen and the payment is completed, ComboStore starts working. In case the developer has an important question or there is a need to confirm terms or app details, a dedicated manager will contact the team in order to exceed expectations in delivering the result.
 
Re-shaped ComboStore is a win-win solution for growing ambitious app developers who make their first steps on the market and want to promote applications smoothly within chosen channels and geos.

ComboStore Team

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