On June 29, 2007, Steve Jobs presented the iPhone to the world. The release of this advanced device completely changed the way we go mobile.

TOP 6 MOBILE ACQUISITIONS

According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015.

3 UA Megatrends For Small Developers And Brands In 2015

When it comes to marketing, perhaps the most persistent problem app owners have to deal with is an app discoverability.

AppBooster – One Stop Shop Rewarded Installs Platform User Guide

Wearables – a buzz word that has become a part of our everyday jargon but what difference does it really make in people’s lives?

Wearables Change Our Lives

WWDC is the world’s largest gathering of Apple developers, alpha geeks and experts of excellence. 

Apple’s WWDC 2015 – The Keynote

Apple recently made a number of changes to the way it features and organizes mobile apps in the iTunes App Store particularly aimed at the mobile game community.

The App Store’s Another Fight Against User Acquisition Black-Hat Strategies

Twitter is now collecting data on apps that users have on their mobile devices in order to better target and tailor advertising and other content to them.

Twitter Expands Targeting Options With Apps

Can you think of one universal aspect of every single app in the store? The answer to that question would be one word, growth.

App Growth Metrics

Our new client was going to attend Comic-Con last week and they had very little experience with media and networking, so we put together a quick tip list of how to discuss their brand and engage with their potential audience.

Top 10 Comic-Con Networking Tips

So you’ve decided that you need public relations,  but how do you get started? Below  we’ve created  a short list of how to choose the right PR agency  for your brand. Best of luck!

TOP 5 TIPS TO CHOOSING A PR AGENCY

Business Insider has recently shared amazing data on app-install ad market`s growth: according to BI Intelligence study, US mobile app install advertising revenue will reach $4.6 billion this year and grow to $6.8 billion by the end of 2019.

Android App Developer? Benefit From Facebook App Install Ads!

In the age of digital world big changes happen every day. 



The Power Of The Collective

The updated iOS features will change the way apps are searched, discovered and displayed

4 Important IOS 9 Features App Developers Shouldn’t Ignore

While the recently launched Apple ad blocking feature casts a shadow on the mobile ad industry, it also brings a release to millions of smartphone users. 

Mobile Ad Blocking Era: The Promise Of A Better Future

Choosing the right monetization model for an app is crucial.

How To Choose The Best Monetization Model For A Free App

Mobile app development company Cheesecake Labs has composed the Top List of mobile marketing agencies in the US, and included ComboApp.

ComboApp Is In The Top 10 Mobile App Marketing Agencies List

Make Your App Go Viral: Basic Techniques And Helpful Tips

7 Hazard Mistakes Of Mobile App UX-Design

App marketing agency Comboapp shares hottest trends and news from Mobile World Congress 2016 in Barcelona

Mobile World Congress 2016. First Day Highlights

The MWC event is incredibly enormous and so is the potential of ideas and projects that people share at this event

Mobile World Congress 2016. Days 2-3 Highlights

he key to MWC16 day four is a large cup of coffee (or two) and an extra pair of legs to walk endless exhibition halls.

Mobile World Congress 2016 – Last Day Highlights

Mobile commerce grows rapidly as more users browse products and make purchases from mobile devices.

How To Build An Active User Base For A Retail App

Years of experience in global communications and guiding digital innovation, paired with some of the top tech talent in the world, allow us to help firms with nearly any digital marketing challenge

ComboApp Climbs Clutch’s Ranking Of Mobile App Marketing Companies In 2019

Mobile devices have now become a part of our daily routine.

Top 4 Cyber Security Tips To Bring Mobile Device Security To The Next Level

There is constant pressure on companies to come up with new product ideas. What separates successful product launches from failures is very often a structured approach for creating a comprehensive product marketing strategy. This article explains what goes into developing a successful product, highlighting the importance of pre-launch marketing

How To Develop A Successful Product And Why You Need Pre-Launch Marketing

The way we interact with the web is constantly changing.

Best Voice Search SEO Strategies In 2020

How long does it take for Google to index a new website? What are the SEO steps for a new website launch? Is it even worth marketing a website if it is less than six months old? Continue reading to get answers to these and other questions on how to SEO your website

New Website SEO Checklist: How To Get Your Website On Google In 2021

Marketing strategies rarely stay relevant for a long time. Some become outdated and fall out of fashion, some stop being effective, and some become replaced by more modern marketing strategies. In this article, we describe 10 B2B marketing strategies that are guaranteed to deliver great results in 2024.

Best B2B Marketing Strategies That Will Work In 2024

SEO techniques are in a constant state of flux

How To Promote Your Business Locally: SEO Techniques And Solutions

The web is a large place, and most websites are destined to live in its dark alleys, where visitors rarely dare to go

What Is Paid Search Marketing: Guide To PPC Advertising

The rapid outbreak of COVID-19, the deadly infectious disease caused by the novel coronavirus, has rendered many traditional marketing methods useless, forcing businesses across all industries to leverage digital marketing channels in their fight for survival.

How Digital Marketing Can Help Businesses During The Coronavirus Crisis

Having a website has become a necessity for most small businesses, but the development costs can be difficult to estimate because there are many factors that must be taken into consideration.

How Much Does It Cost To Build A Website For A Small Business In 2021

In this article, we explain everything you need to know to create the best app design possible, from the application design process itself, through modern approaches and trends, to mobile app design tips

How To Design An App: Everything You Need To Know

The demand for mobile apps seems to be unstoppable, and global spending in major app stores is expected to climb to $157 billion by 2022

How Much Does It Cost To Create An App In 2020

While the term “digital advertising” has been in the online ecosystem for more than 25 years, it still can be mystifying to some business owners. There are 6 types of digital ads that digital advertising companies rely on to create a rock solid campaign for your company

7 Types Of Digital Advertising: Ultimate Guide To Digital Ads

Während einer Rezession oder Wirtschaftskrise ist einer der ersten Orte, an denen Unternehmen Kosten senken, die Marketingabteilung – laut Harvard Business Review ein großer Fehler. Warum? Weil Ihre Full-Service Werbeagentur den Umsatz steigert, Ihre Marke unterstützt und Ihnen hilft, das Verbraucherverhalten in einer schwierigen Zeit zu verstehen

During a recession or economic crisis one of the first places that companies cut costs is in the marketing department. Which, according to the Harvard Business Review, is a big mistake. Why? Because your full service marketing agency drives sales, supports your brand, and helps you understand consumer behavior in a fraught time

Was ist eine Full Service Werbeagentur 2022 und warum sollte man sie beauftragen?

What Is A Full Service Marketing Agency In 2022 And Why Hire It?

Digital transformation consultants are like other development partners

What Is Digital Transformation Consulting In 2022?

Eine Strategie für Gesundheitsmarketing unterstützt die Praktiken von persönlichen Gesundheitsdienstleistern und Telemedizinanbietern.

Healthcare marketing strategy is used to support the practices of in-person healthcare providers and telemedicine providers. In 2023, a healthcare marketing strategy can take many different forms and span multiple channels to target the right patients at the right time and in the right way

Marketing Im Gesundheitswesen – 7 Tipps Für Gesundheitsmarketing 2023

Healthcare Marketing Strategy: 14 Tips Updated For 2023

20 years ago, the question of how to market a law firm was simple. Advertisements that asked if you were in need of a lawyer were ubiquitous across those mediums as well as in print and on billboards. In the modern age, the best law firm marketing strategies are much more targeted to reaching your clients at the moment when they need you and for the specific service you provide

14 Law Firm Marketing Strategies To Improve Your Online Presence

Online Marketing bezieht sich auf eine Reihe von Taktiken, Techniken und Online Marketing Instrumente

Every company launching a mobile product needs to have an app marketing strategy. Here at ComboApp, we’ve helped bring almost 1,000 apps to market and would like to share the top 30 actionable tips on how to market an app successfully based on what we have learned over the years of mobile app marketing experiences

Die Ultimative Anleitung Für Online Marketing Strategien: Die 10 Besten Tipps Für 2022

The Ultimate Guide To Mobile App Marketing: 30 Best Tips For 2022

In 2021, advertising as a passive experience is losing its power. In its place new interactive advertising methods are coming into prominence. It has become more and more important to find new and effective ways to engage people with your product

The State Of Interactive Advertising In 2021

Chances are that you already focused your marketing efforts and funds into content marketing.

Developing A Content Marketing Strategy For Growth-Hacking Conversions

Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve. In this article, we will take a look at the top digital practices that all financial marketers should know about

Financial Services Marketing: Best Digital Practices Guide 2023

The audience for higher education institutions is diverse and can include everyone from those who are soon to graduate high school, seeking a graduate level degree, and even some vocational degrees and certifications. The right marketing strategy has become increasingly important in this highly competitive field.

13 Higher Education Marketing Strategies In 2024

Luxury resort marketing is any of the various marketing strategies used by the hotel and resort industry to promote their properties and increase consumer interest. A well developed plan will be designed to appeal to the varied tastes of potential visitors, and do so on a variety of platforms. Aside from traditional in-person marketing, luxury hotel marketing strategies must have a strong digital focus

Best Luxury Hotel And Resort Marketing Strategies In 2024

Da immer mehr Menschen versuchen, überfüllte Geschäfte zu meiden und den Kontakt mit anderen zu beschränken, haben sich immer mehr Unternehmen auf E-Commerce Lösungen verlagert und auf den Online-Marktplatz begeben.

There has been a simultaneous increase in both consumers buying products online and stores selling their products online. This means that while more people are shopping, the competition is even more fierce than ever. If an eCommerce business is having a decline in sales or struggling to make a profit, they should be looking at what they can do to improve their eCommerce marketing strategy

Die besten E-Commerce Marketingstrategien: Tipps für Ihren Erfolg 2024

Best eCommerce Marketing Strategies: Tips For Success In 2024

Mobile applications are one of the most convenient inventions that were created in the past decade or so

ComboApp Records Another 5-Star Review For Amazing Mobile App Dev On Clutch

Law firms like most other businesses are a dime a dozen. One of the crucial factors to making your legal practice stand out is the first step to being a cut above the rest. One way to achieve this is to follow best law firm website design practices

8 Elements Of The Best Law Firm Website Design You Must Pay Attention To

Advertising has a lot to do with perceptions and if you really think about it, you will realize that it also shapes people’s opinions

How To Change Your Perception Of Advertising Firm Logo Designing

It’s never been easy to push applications to the top of the App Store, especially if it’s the first app for a developer. 

Promoting Your 1st App On IOS 6: The Developer`S Survival Guide

Data-driven marketing refers to the methodology of extracting actionable insights tied to consumer behavior from large data sets in order to predict consumer behavior in relation to new products, marketing positioning and users’ likelihood of interacting with a brand.

Data-Driven Marketing: All You Need To Know In 2021

In 2024, education has taken on new forms. The challenges of the early part of the decade have now been overcome and left a changed educational landscape. In this article, we explain the top education marketing strategies that professionals in the education sector need to know about.

Best Education Marketing Strategies In 2024

The current landscape has moved steadily towards less in person sales. Whether you are looking at eCommerce as a lifeboat, or as a path for growth, there is potential. Among the best ways to embrace eCommerce is to engage in marketing trends. This allows you to be the leader of the pack rather than the follower. 

Dominating Marketing Trends in eCommerce in 2021

Search engine optimization (SEO) is becoming more critical every day. Our article will focus on two potent SEO tools. Social media and blogger outreach can land you on the top results pages. But, there is a lot you need to know about how they can help.

What Does Social Media and Blogger Outreach Have to Do with SEO?

The ecommerce industry is exploding. Global retail online sales are poised to touch $6.3 trillion by 2024. So, it isn’t surprising that most savvy entrepreneurs are contemplating starting an ecommerce business. To help you start a profitable and scalable ecommerce business, I’ve put together this detailed blueprint. So, let’s get started



How to Start a Successful Ecommerce Business - A Simple Guide

When a business is looking to grow its marketing efforts quickly, sometimes they need the assistance of an experienced marketing executive. We hope to help you discover if a Fractional CMO is the right choice for your company’s needs, or if an Interim CMO or other marketing consultant would be a better fit. We will also give you a realistic expectation of what Fractional CMO services can help your business achieve.

A Fractional CMO Can Take Your Marketing To The Next Level

Anyone who has been involved in the development of an app knows that creating the application is just one part of the process. In order to put your app on the road to success, you will need to develop a comprehensive marketing strategy and begin to implement that strategy before your app is even launched. In this article, we will be taking a closer look at what SEO for mobile apps consists of, and how it differs from ASO.

Mobile App SEO vs ASO: Does My App Need a Website?

Technology has introduced massive changes to our world in a relatively short time. New innovations have brought us to new digital horizons in nearly every field possible. In healthcare, one of those innovators and educators is Dr. Simon H. Stertzer, an Emeritus
Professor at Stanford University’s School of Medicine. We sat down with Dr. Stertzer to get his thoughts on the future of digital transformation in healthcare


Dr. Simon Stertzer Talks About Digital Transformation In The Healthcare Industry

As recently as just couple weeks ago many iOS developers began to report on changes to Apple’s Developer Guidelines 

Apple Developer Guideline Change

CSA Research stated that 40% of the surveyed internet users said they will “never buy” from a website that wasn’t in their mother tongue. This information is alarming if you’re looking to widen your audience. To learn more about what you can do to ensure that your multilingual website is optimal, check out what people often overlook when creating a multilingual website.

Things People Often Overlook When Creating a Multilingual Website

While generating qualified leads remains a big challenge for marketers, you can use a video marketing strategy to collect your prospect's contact information seamlessly so that you can see better sales in the long run. Check out the most powerful ways you can boost your lead generation using video marketing.

7 Best Ways to Generate More Leads Through Video Marketing

Knowing eCommerce trends will enable you to preemptively build your eCommerce offering to take advantage of these trends. With this in mind, the other half of your effectiveness comes from offering the right products. Check out the top items to sell online in 2022.

eCommerce Product Trends for 2022

Whether you choose to create a website with WordPress by coding, or, alternatively, you opt for a WP site builder, you’ll need to properly address and, hopefully, implement the best practices featured in this article.

Converting WordPress Website

Best Practices For A High Converting WordPress Website

When it comes to building a website, looks aren’t everything in the modern era. In this article we are going to cover strategies for optimizing a website, the importance of SEO website optimization, and how website optimization experts can help your business implement these strategies efficiently.

Essential Website Optimization Strategies For 2022

Digital marketing analytics has come a long way in the last few decades. Let's explore some of the hottest digital analytics trends and tools that can help your business reach its full potential in 2022.

What You Should Know About Digital Marketing Analytics In 2022

Search Engine Optimization (SEO) and keyword research are important pillars that significantly affect the success of an eCommerce business. To help you get started on your eCommerce SEO strategy, this guide covers all the essential SEO tips for eCommerce sites.

Ecommerce SEO: How To Do Keyword Research For An Ecommerce Website

Over a billion people worldwide use TikTok every month. For businesses, this means a pool of 1 billion potential customers, about 90% of whom are younger than 50. This brings a huge potential for businesses to use TikTok marketing to gain more audience for their marketing communications. Let’s discuss the top 4 ways of TikTok marketing for businesses.

4 Best Practices of TikTok Marketing for Businesses

The Metaverse. It's a term that we are hearing with an increasing frequency, and often accompanied by conversations about how it will change our lives. But often, we don’t quite have an explanation of exactly how it is going to do so. Shopping in the metaverse is going to introduce new opportunities for e-commerce success, and this article is intended to help you learn how to make money in the metaverse to find a path to that success.

How To Make Money In The Metaverse

To help you conquer TikTok, we've compiled a list of the most effective strategies aimed to unlock its full potential. Whether you're new to the app, or just want to improve your performance, these TikTok strategies will enable you to reach millions of new people, create an engaged community around your brand, and ultimately, turn those followers into customers. 

Best Strategies For Generating Leads On TikTok

AI marketing is reshaping marketing strategies, and it can be a powerful tool when used right. The question for every business now is: “What are the right uses for AI Marketing for our company?” In order to answer that question we will take a look at what AI marketing is, how AI is changing the future of digital promotions, and some of the AI marketing strategies most businesses will benefit from the most.


AI Marketing: How It's Reshaping Digital Marketing Strategies

One may assume the key to app development revenue and success comes from advertising or paid downloads.

The Revenue Model Key To Developer Success

Die digitale Transformation unserer Kunden inspiriert! Lesen Sie, wie ComboApp DE beim Entwurf & Start der Nischen-App T-Obs für eine Zielgruppe half.

ComboApp was tasked with designing and launching niche solution, T-Obs teacher observation app, to a targeted audience.

ComboApp DE startete die T-Obs-App zur Beobachtung von Lehrern erfolgreich und SchoolRise wurde von Administratoren und Lehrern für die harte Arbeit anerkannt.

Designed and launched unique tool for teachers and administrators across hundreds of schools.


SchoolRise

Als Online-Marketingpartner von Intel erarbeitete ComboApp DE mehrere effektive Kampagnen. So halfen wir Kunden, erstklassige Ergebnisse zu erzielen.

ComboApp worked on increasing Chromebook’s user base and promotion of apps that utilize unique features and capabilities offered by Intel’s hardware.

Chromebooks verzeichneten einen deutlichen Umsatzanstieg und beworbene Apps einen Anstieg bei monatlich aktiven Nutzern.

Deployed successful marketing campaigns to increase media coverage and monthly active users.

Intel

Die digitale Transformation unserer Kunden inspiriert! Erfahren Sie, wie ComboApp DE Medienberichte und Downloads zum Start der Invasion-App sicherte?

ComboApp was challenged to secure media coverage of Invasion’s launch and ensure a high volume of app installs immediately following launch.

Die Arbeit von ComboApp DE führte zu mehr als 10 Millionen Installationen der Invasion-App in iOS- und Android-App-Stores.

Launched comprehensive media campaign, securing 10 million installs across app stores.

Invasion Modern Empire

Erfahren Sie, wie ComboApp DE Cox Communications dabei half, die Einführung ihrer neuen mobilen Bildungs- und Unterhaltungsplattform für Kinder zu evaluieren.

Cox Communications enlisted ComboApp to evaluate the launch of their new mobile education and entertainment platform Flare Kids and Flare TV.

Unser einzigartiger und grundlegender Algorithmus ermöglichte es Cox Communications, das Benutzerverhalten in der Flare Kids-App besser zu verstehen.

Created unique algorithm to better understand user behavior and improve mobile product growth.

Cox Communications

Die digitale Transformation unserer Kunden inspiriert! Erfahren Sie, wie ComboApp DE das Spiel VEGA Conflict im überfüllten MMORTS-Markt hervorhob.

ComboApp was chosen to deliver a strategy that would differentiate VEGA Conflict by KIXEYE from the competition.

Die App wurde im App Store von Apple vorgestellt, was zu einem explosiven Wachstum von organischen und viralen Nutzern und über 1 Million App-Installationen auf iOS und Android führte.

Acquired over 1 million app installs with a comprehensive, full-scale “first-look” media campaign.

Kixeye

Die digitale Transformation unserer Kunden inspiriert. Lesen Sie, wie ComboApp DE SeaWorld-Apps zu mehr Medienberichterstattung und Downloads verhalf.

As SeaWorld’s marketing partner, ComboApp was tasked with bringing its newest portfolio of educational and entertaining mobile apps to market.

Die SeaWorld-App hatte eine 30-tägige Benutzerbindungsrate, 22% über dem Marktdurchschnitt.

Launched portfolio of engaging mobile apps with a 30 day retention rate 22% over market average.

SeaWorld

Die digitale Transformation unserer Kunden inspiriert! So half ComboApp DE Dolby Laboratories, ein Voice-Over-Produkt einzuführen und zu vermarkten.

ComboApp was tasked with launching a new product in a competitive marketplace, while simultaneously increasing brand awareness and building loyalty.

ComboApp DE übertraf die Produktwachstumsziele bei Gen Z und Millennials und optimierte die Marketingausgaben von Dolby.

Optimized marketing spend and exceeded product growth goals among Gen Z and millennial users.

Dolby

ComboApp was tasked with launching the new version of Polaris Office app across key markets and ensuring a high number of downloads after its release.

Launched extensive influencer campaign increasing the number of new and active users.

Polaris Office

Die digitale Transformation unserer Kunden inspiriert! Lesen Sie, wie ComboApp DE OfficeSuite zu mehr Medienberichterstattung und Downloads verhalf.

ComboApp was chosen to support the launch of the iOS version of OfficeSuite Pro 8 in order to boost media coverage and drive downloads.

Die Bemühungen von ComboApp DE zahlten sich mit einer umfassenden Medienberichterstattung aus, die über 900.000 Leser erreichte.

Engaged high profile digital media outlets reaching over 900k readers.

OfficeSuite

Die digitale Transformation unserer Kunden inspiriert! Erfahren Sie, wie ComboApp DE der Barchart-Finanz-App zu mehr Downloads verhalf.

ComboApp was challenged to increase Barchart Stocks, Futures and Forex financial app’s visibility in Apple’s App Store to help drive more downloads.

Durch die Anstrengungen von ComboApp DE platzierte sich Barchart unter den Top 20 der Finanz-Apps und erhöhte die organischen Downloads um über 20%.

Developed user acquisition campaigns increasing organic downloads by 20%, moving Barchart into the top 20 finance apps.

Barchart

## Ansatz

 
Wir führten eine vielseitige Pre-Launch-Kampagne durch. Sie umfasste die Definition der App Store-Optimierungsstrategie, die Erstellung effektiver Marketingmaterialien und einer umfassenden Medienliste für die Öffentlichkeitsarbeit sowie die Neugestaltung der Website. ComboApp DE entwickelte außerdem ein benutzerdefiniertes Analysetool zum Tracking des Benutzerverhaltens für eine bessere App-Optimierung.


![Marketing for Video Medicine app](/uploads/cs_image_02_4_6da9102359.jpg)

## Resultate

 
Video Medicine verzeichnete eine Steigerung des Nutzerengagements um 210% und über 90 Medien-Erwähnungen in Top-Business- und Tech-Medien, darunter USA Today, Re/Code, CNBC und ABC News. Die Erstellung eines benutzerdefinierten Analysetools generierte wertvolle Erkenntnisse zur Benutzererfahrung, und die vollständige Überarbeitung der Website-Texte resultierten in höheren Conversions und einem konsistenten Markenimage für Video Medicine.

![alt="Marketing solutions for Video Medicine app"](/uploads/cs_image_03_4_9c1dec89ee.jpg)

## Approach

 
We executed a multi-faced pre-launch campaign that included defining the App Store Optimization strategy, creating effective marketing collateral, compiling a comprehensive media list for outreach, and redesigning the website. ComboApp also developed a custom analytics tool to track user behavior for better app optimization.


![Marketing for Video Medicine app](/uploads/cs_image_02_4_6da9102359.jpg)

## Results

 
Video Medicine received a 210% increase in user engagement and 90+ media hits in top business and tech media outlets, including USA Today, Re/code, CNBC and ABC News. The creation of a custom analytics tool generated valuable user experience insights, and the complete rework of website copy led to increased conversions and a consistent brand image for Video Medicine.

![alt="Marketing solutions for Video Medicine app"](/uploads/cs_image_03_4_9c1dec89ee.jpg)

ComboApp DE erhöhte das Engagement der Nutzer für die Video Medicine-App und etablierte sie als eine führende App in der Kategorie Telemedizin.

ComboApp was tasked with increasing user engagement on Video Medicine app and establishing it as a leader in the telemedicine category.

Marketingkampagne für Video Medicine App | ComboApp DE

Marketing Campaign for Video Medicine App | ComboApp

Video Medicine verzeichnete eine Steigerung des Nutzerengagements um 210% und über 90 Medien-Erwähnungen in Top-Business- und Tech-Medien.

Launched App Store optimization strategy increasing user engagement by 210%.

Video Medicine

## Herausforderung

 
Video Medicine ist eine HIPAA-konforme Telemedizinlösung. Patienten können dank einer innovativen Video-Chat-App von Angesicht zu Angesicht mit medizinischen Spezialisten in Kontakt treten. Dieses bahnbrechende Produkt war das erste seiner Art, das es Patienten ermöglichte, von mobiler Technologie zu profitieren und professionelle Gesundheitsversorgung für alle verfügbar machte.

ComboApp DE wurde damit betraut, die Bindung der Benutzer an die App zu erhöhen und Video Medicine als führend in der Kategorie Telemedizin zu etablieren.

## Challenge

 
Video Medicine is a HIPAA compliant telemedicine solution that allows patients to connect with medical specialists using an innovative face-to-face video chat app. This groundbreaking product was the first of its kind to allow patients to benefit from mobile technology and make professional healthcare available to all.

ComboApp was tasked with increasing user engagement on the app and establishing Video Medicine as a leader in the telemedicine category.