Retail apps win the holiday season one more time this year. 92% of Millenials use smartphones during offline holiday shopping, mostly to compare prices, research products online, find special deals and store locations. More and more customers rely on smartphones for making purchases, so brands and retailers can benefit greatly from creating mobile apps that will provide additional information and services and increase loyalty.
December is a proper time for brands to catch the attention of mobile customers since there is less competition in mobile holiday marketing. Comboapp reveals 5 steps retail apps can take to win the rest of the holiday shopping season: read more.