• 16 March 2016
• by: John Deo
• in: Insights App Marketing & PR Mobile Apps Mobile games
• note: no comments

Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
 
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
 
We share 5 smart steps for growing mobile game user base on Appsflyer blog.