Seaworld

Launched portfolio of engaging mobile apps with a 30 day retention rate 22% over market average.
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Reached 200,000+ targeted users through promotional parent blogger posts

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23,000+ views from target audience via YouTube reviews

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60,000 Facebook CPC Campaign clicks

Challenge

 

As SeaWorld’s marketing partner, ComboApp was tasked with bringing its newest kid-and-parent-friendly portfolio of educational and entertaining mobile apps to market. We developed a variety of creative assets and launched a portfolio of engaging, mobile apps in an oversaturated market segment.

Marketing campaign for SeaWorld

Approach

 

ComboApp conducted exhaustive competitive analyses, as well as the complete audit and optimization of SeaWorld’s UX/UI design. We provided SeaWorld with creative consultation, including a comprehensive media, public relations and social media plan, complete with influencer campaign management and analytics support.

To track efficacy postlaunch, ComboApp also developed a monetization model evaluation and an app store optimization strategy.

SeaWorld's educational apps

Results

 

The SeaWorld app had a 30 day user retention rate 22% above market average. Additionally, ComboApp’s marketing efforts resulted in 23,000+ views from Seaworld’s target audience on its YouTube channel, 60,000 clicks from the Facebook CPC campaign, and more than 200,000 impressions through parent blogger posts.

Video creation for SeaWorld's apps
 

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