Casual Connect Europe: Hamburg
CASUAL |ˈkaZHo͞oəl| adjective
relaxed and unconcerned: she regarded his affairs with a casual indulgence | he tried to make his voice sound casual.• made or done without much thought or premeditation: a casual remark.
The Casual Connect conference opened its doors to professionals from every corner of the mobile app ecosystem in Hamburg, Germany this year, running for 3 days. We’d attended Casual Connect events in the past but this go around marked the first time we had an exhibition booth up and running. We took the opportunity to show everyone what ComboApp was all about and what we’re capable of accomplishing on behalf of clients within on the mobile arena in terms of marketing.
Apart from manning the ComboApp stand it was a pleasure to also meet in person with many people with whom we’d been digitally partnered with for a while. Some of them had become our friends and seeing them live was a fun experience to say the least – electronic communication is no substitute for the real thing. Not to say that we ever left our booth unattended though as we ran an effective buddy system to make sure all of ComboApp’s fronts were covered during the convention.
Another point to mention: Just as was the case at APPSWORLD North America we saw virtually no competition at the convention. There were no other mobile app marketing agencies whose scope rivaled ours in terms of capabilities or solution offerings. Indeed if there were direct competitors, they were either lying low or simply didn’t have a booth arranged.
As with any convention worth its salt, the after-hours party/ connection scene was as much of a draw as the daytime floor itself. Casual Connect proved to not be an exception to this rule. The usual suspects abounded – great music, good cocktails, even better productive professional minded conversation, and a steady flow of business cards going back and forth. As much of a challenge as talking to other attendees over music and the nightlife is, it was more than worth the focus needed to make it all come off without a hitch. On that note we’d like to extend our thanks to ComboApp’s friends at Steel Media for the awesome party they threw at Golden Cut – we’ll be the first to admit that it even outdid the party we threw in Kiev a few months prior.
The only negative to Casual Connect is that at 3 full days it runs a bit long to keep everyone’s attention. As always the first day in Hamburg proved to be the most productive. Everyone was fresh and ready to connect, make meaningful conversation, and generally be productive with one another. The same was the case with the second day, although to a more muted extent, while the third day seemed somewhat lacking in energy. It may very well have been the long days and nights preceding it but regardless it was the least important and more about taking care of last minute headaches and saying all the proper goodbyes than anything else.