Category Archives: Insights

Data-Driven Marketing: All You Need to Know

Data-driven marketing refers to the methodology of extracting actionable insights tied to consumer behavior from large data sets in order to predict consumer behavior in relation to new products, marketing positioning and users’ likelihood of interacting with a brand.

With the increase in popularity of Big Data, and the technological advancements that allow for massive amounts of information to be collected, organized and analyzed, data-driven marketing is emerging as the next generation strategy to effectively create personalized and relevant consumer experiences.

Modern marketers know that going on gut instinct is not enough in the digital world.

Clients have high expectations and want to see immediate results. Data-backed metrics can help marketers maximize success and transform the way business is conducted online.

In this comprehensive guide, we will explore the concept of data-driven marketing by looking at the history of data-driven challenges, the benefits of using this approach, and its limitations. We will also cover a few tangible examples of data-driven marketing and the results they produced.


Data-Driven Marketing: The Business Case

data-driven marketing

Here are some interesting facts about data-driven marketing.

A study by Forbes showed that 64% of executives “strongly agree” that data-driven marketing provides a competitive edge in deciding on how to compete with other companies in the same field.

According to Media Math, 53% of digital marketers said “a demand to deliver more relevant communications/be more ‘customer-centric’” is one of the top driving factors for companies who are investing in data-driven marketing.

Furthermore, eMarketer reports that 90.7% of US advertisers and marketers segment data to better target and engage with their customers. In fact, over half said that they were more advanced in that area than even five years ago. eMarketer also reports that 92.3% of organizations maintain databases to host information on customers or prospects, at least to some extent.

Finally, this report shows that marketing teams who regularly use integrated marketing technologies are  57% more effective and productive at delivering positive ROI through their work.

All these facts and figures are pointing in the same direction: data-driven marketing is the way forward and the key to satisfying and creating loyal customers now and into the future.


How Did It All Begin? The History of Data-driven Marketing

data-driven marketing

The humble beginning of a Data-driven marketing approach dates all the way back to the invention of the first Customer Relationship Management (CRM) system. CRMs represent databases that are leveraged to gather, record and store customer information which can be leveraged to increase sales, up-sell or cross sell a specific product or service.  

V12 data statistics show that 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. CRMs are vital to the tracking, collecting and usage of data that can lead to personalized approaches to marketing.

For a full history of the CRM, there is a great article over at FinancesOnline but for the purposes of this piece, we’ll summarize it here.

The first CRM systems were first launched in the ‘70s, and the mass adoption of marketing techniques like sales force automation, consumer information records and hotline numbers. Yes, it’s hard to believe, but we’ve been harassed by unwanted calls from telemarketers for almost 50 years now!

By the 80s, database marketing started to become a thing. It was during this period that marketers realized that connecting on a personal level with their customers could lead to higher conversions. So instead of cold calling each potential consumer with the exact same message, marketers started to create different call scripts for different customer personas.

In the 90s, this evolved into sales force automation that became the first real CRM framework. One database which could manage a company’s contacts, leads and potential opportunities in a single platform. By the end of the century, the first mobile CRM was launched, however, mobile use was limited due to the constraints of technology at the time.

And of course, over the last two decades, with the rapid growth of social media platforms (remember hi5 and Myspace?), marketers adopted their strategies to better engage with consumers at a personal level.

Today, CRM is integral to social marketing so content can be sent straight to the correct targets – so much so that social analytics is becoming just as important as ‘standard’ analytics.

This slowly paved the path to personalization.

Automation and the introduction of cloud-based CRM systems accelerated the collection of relevant data, therefore paving the way to the emergence of data driven marketing techniques. Nowadays, marketers can easily devise new strategies to connect with customers at a personal level based on behavioral patterns shown in the data collected about current and potential clients.


The Current State of Data-Driven Marketing

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Today’s CRM is a significantly more powerful than at any point in the past (just think of the first generation iPhone versus an iPhone XR!). CRMs lie at the heart of business with the aim of engaging with customers with tailored messages.

Previously, marketing messages had one message for everyone. With the collection of relevant data, this approach changed dramatically.

With this came personalization and targeted advertisement techniques – the foundational value add behind data-driven marketing.

Nowadays, the best example of data-driven marketing is how consumers surfing the web or ‘chilling’ on social media see super-targeted ads that are relevant to them, and engage with new brands as a result of these relevant ads.

Here are some effects that data-driven marketing has had on marketers all over the world:


First Names In Emails

While this seems standard now, this personalization technique was not commonly used back in the day. Marketers need to be using their recipients’ first names in either the body or the subject line at the very least. This is because it instantly connects them with the content, making them more likely to purchase a product.


Marketing Automation

Marketing automation has helped tailor the customer experience for visitors as it gives them exactly what they are looking for at the right time. For example, automation software can be used to send specific emails based on where a customer is in the purchase funnel if they haven’t replied in 2 days, sending them a follow-up. The first marketing automation emails are believed to have been sent around 2001.



Data-driven marketing also enables marketers to understand the type of content their audience is looking for, allowing for a more personalized service.

They can pinpoint the topics that each demographic requires and create a specific marketing campaign.


The Next Stage – Data-Driven Marketing Personalization

data-driven marketing

Personalization in data-driven marketing refers to  the combination of creative (the ad) media (the channel) and data (about the customer).

Systems have become more complex now with each of these three components becoming a collection of multiple sub-components, each informing ‘parallel-track’ marketing campaigns based on the specific traits of each demographic targeted by a marketing team.


What Are Data-Driven Creatives?

Data-driven creative uses insights and machine learning to create personalized ads to boost the return on investment for a specific media campaign. These ‘smart’ creatives provide actual value to the customer that leads them to take action.

At ComboApp, we use ‘smart’ creatives all the time.

The simplest example is this. Say we’re launching a new social media ad campaign against a specific demographic for a dating app.

We will launch the campaign against 30-40 different creatives where we test both images and text. Based on the engagement levels with these ads we see in our programmatic ad platforms, we remove all non-performing ads and focus on the ones that perform the best. Platforms like Facebook, Linkedin or Twitter all make it very easy for agencies to test, in real time, the effectiveness of their various campaigns and optimize them on the go.

Ultimately, the data we have about specific consumers and the creatives we create determine the types and number of creatives that we design.

A single creative can now come in multiple formats depending on the media and customer data. Let me show you how!

First, there’s behavior data.

Based on past campaigns or market research we conduct on a specific demographic, ComboApp targets a customer group based on their online activity and how they interact with ads.

For example, with the usage of browser-based cookies we collect anonymized information about page clicks, downloads and page level engaged. Then, with the help of tools like google Optimizely and Google Adwords, we can extend retargeting campaigns for users who visit other websites that support Google Adwords.

Additionally, some advertising platforms also tell us demographic data points about users, such as their age, location, interests and more.

So what do we do with all this data?

There are two ways that marketers can become more targeted and relevant with theirs ads: testing to optimize and testing to inform.


Testing To Optimize

data-driven marketing

Testing to optimize involves designing a test where the results can be used in a creative to drive performance.

For example, A/B testing is a form of optimization. Marketers wait for the data to come back from the experiment and analyze the results. Based on the data collected, we figure out which variation of an ad performs best and then we use that moving forward.

A very simple A/B test can have a tremendously positive impact on the creative’s performance. Font size, copy, images and more can all be A/B tested in a campaign – and then optimized accordingly.


Testing To Inform

data-driven marketing

Testing to inform is a method to add more value to the advertising budget.

It provides insight into the creative assets, as well as insights on the campaign as a whole.

For example, marketers may want to test how certain creative categories of products are selling, such as creative assets  containing the newest products or creatives containing sale products.

While there may be a lot of work to implement properly, there is great value for the marketing team. For example, if creative assets are performing better for the new products rather than the products on sale, the insight can be used and applied to other channels.

In a nutshell, data makes marketing more nuanced and complex, but with better results.


How Beneficial Is Data-Driven Marketing?

data-driven marketing

Personalized Content And Campaigns

First and foremost, let’s go back to the common theme around data-driven marketing in this article: it’s all about personalization.

Data-driven marketing gives businesses the opportunity to reach the right people at the right time with the right message.

Marketers must be able to deliver content, products, and relevant recommendations  to customers that need it, rather than sending blanket information to the masses and expecting auto-magical conversions.

Personalized messaging is critical to creating valuable relationships with your customers. And the insights created from data-driven marketing methods can produce a holistic picture of every customer – both current and prospective.


Strategic Decision-making

The more actionable data available to marketers, the better insights they will get into their customer’s likes, dislikes, online behavior, engagement and more.

When marketers know their consumers at the individual level, they can predict how customers are going to react to a certain message as part of the campaign. As Brian Solis from the CMO Network expertly wrote: ‘extreme personalization is the new personalization.’

When you have actionable insights at your fingertips, as a marketer, you can make strategic decisions based on providing users with the best possible experience. Personalization should be smooth, hassle-free and offer one-to-one engagement.

With data-driven marketing, decisions can also be made faster, enabling marketers to discard what is not working and optimize what is.


Data-driven Marketing Informs Product Development

Businesses can develop relevant products that take into account what customers really want. It will reduce the chances that the product fails when it goes to market.

With actionable user data, you can easily define features and functionalities that would be loved by your customers. Be it a website or mobile app, data-driven marketing insights reframe the conversation around what users need from your brand – and how to best provide your customers what they want.

Again, it comes back to ensuring total customer satisfaction.


Real-Time Interactions

With data-driven marketing, customers can access information from a variety of sources while at home or on-the-go with their smartphones.

It’s important for marketers to understand where users hang out online so they can start connecting with them in real-time.

Advancements in machine learning capabilities can now scan through incredibly large data sets at a fraction of the time it would take for a human to do the same work.

This gives marketers the information they need to see where consumers are most likely to convert into a sale.


Data-driven Marketing Provides Consistency And Longevity

Data-driven marketing ensures that, in the event that there is a significant change, such as a valuable team member leaving the company, processes remain consistent.

When everyone understands the purpose of the data being collected, they can take the appropriate action. In turn, this helps with knowledge transfer and onboarding new marketers on a team.


Data-driven Marketing Has Its Own Challenges

data-driven marketing

So far, we’ve covered the benefits of taking a data-driven marketing approach to marketing. To be completely fair and transparent though, we should also examine some of the challenges and pitfalls tied to data-driven marketing.


Finding The Right Data

Businesses generate a lot of data every day.

However, this doesn’t mean that all of it is useful. As many have argued before, a lot of marketing data collected is a total mess and really difficult to turn into actionable insights.

Filtering the right data to make informed decisions is key to successful data-driven marketing. High-quality data is accurate and ‘clean’ (aka collerations and deductions can be made with a reasonable amount of confidence). When data is ‘clean’ it  allows decisions to be based on factual information rather than educated guesses or interpretations.

To make the most out of data-driven marketing, marketers need to create a process that prevents inconsistencies creeping in and keep data up-to-date.


Knowing What To Ask

Wrong questions lead to irrelevant answers, resulting in incorrect information used to make business decisions.

Businesses need to pay attention to the overall marketing goals behind a product and ask the right questions that will get them the data they really need.

Asking the right questions leads to the right insights.


Normalizing Data

No two people are the same and neither is their data.

The challenge here is unifying it to generate actionable insights.

This will require a lot of managing and analysis due to the constant advancements in the marketing industry.

Defining the right normalization data strategy is critical to creating relevant data sets.


Interpreting Data

While the collected data is great, knowing what it all means is just as important as finding the right data.

Analytics tools and services can help with this challenge, enabling businesses to make quick and informed decisions. They can also help to understand which marketing activities are having the greatest impacts on customers.


Linking Data

While technology can help, data is usually stored in a single location.

Integrated analytics tools are essential for linking data to create a cohesive picture. Big data gets increasingly bigger every day.

Ultimately, being able to bring everything together will determine how successful the campaign will be.


Unsuitable Technology

This is one of the most serious problems that data-driven marketing runs into.

Unsuitable technology can contribute to all of the challenges listed above, such as providing the wrong data and not transforming it into a digestible and actionable plan.

Marketers must find the right tools that will give them the results they need to meet department and business goals.


The Building Blocks Of Data-Driven Marketing – The Technology Stack

data-driven marketing

The marketing technology stack focuses on measuring the impact of activities for more efficient processes.

With many marketing technologies available across an ever-growing number of industries, marketers need to stay ahead of the curve and take advantage of these solutions while they can.

At the same time, it is essential that marketing teams know which of technologies are best suited to their business or clients.

A standard data-driven marketing stack is made up of 3 foundational building-blocks:

1) Campaign management

2) Analytics and reporting

3) Attribution and optimization


Campaign Management

This technology refers to the creation of campaign groups targeting specific user types and tracking how effective different campaigns are at a given moment in time.

Send personalized content, reminders, updates, special offers, etc to the people that require each variation.

One of the most common forms of marketing is through email campaigns and there are lots of technologies that can help.

For example, MailChimp can be used to manage email marketing campaigns.

It allows marketers to sync data and content from third-party services and learn how each campaign is affecting the business. It will also provide tips for improving ongoing campaigns, as well as insights into their effectiveness.

Another useful campaign management tool is Aweber. A great feature of this technology is its autoresponder. Its analytics capabilities is one of the best around and overall, the tool is very easy to use.


Analytics And Reporting

data-driven marketing

Analytics tools provide granular information about the groups targeted by various marketing campaigns, such as how users behave and how they interact with a specific campaign (likes, shares, sales, social shout-outs etc).

This information is useful to marketers because they can optimize the customer experience and develop relationships that last to create loyalty to the brand.

Robust analytics reporting creates a logical output of the data to enable marketers to make informed decisions. But it also helps with data visualization techniques which can be distributed among internal stakeholders via such as graphs, tables and pie charts. Standalone reporting solutions aggregate activity and performance into one place. For reference, reporting software is also referred to as marketing dashboards.

Again, there are a lot of analytics tools on the market.

Perhaps the most common analytics tool out there is Google Analytics. GA is free to use and can help businesses develop a better strategy through campaign tracking and customized data reports. GA also allows for goal settings and monitoring various funnels on a website/ mobile app.

Additionally, Google Analytics can be synced up to a lot of reporting software like Google Data Studio, as well as the campaign management tools like the aforementioned Aweber.

For businesses that are keen to utilize social media for their campaigns, it may be useful to leverage specialized marketing analytics tools like Sprout Social. This technology allows teams to see the keywords their brand is being linked with across various social channels, including data collected from the number of competitors on each platform.



data-driven marketing

Once marketers have access to the right data, they can refine various marketing campaigns and make improvements over time. When a business understands the contributions to marketing activities, they can begin to deploy their budget more effectively.

For example, Jive is collaboration software that connects users and team members together. It is used to optimize engagement online and identify influencers.

Analytics services like Amplitude can be used by marketers to measure conversion rates and customer behavior.

One of Amplitude’s unique features is that it maps out the exact route that customers take to achieve specific conversion goals.

Another key feature Amplitude is famous for refers to a web analytics concept they pioneered: cohort analysis.

Amplitude was the first analytics provider which understood that different users behave differently on a website. And they provided the functionality to marketers and product leaders to define specific audiences which can be segmented and analyzed on their own. Through cohort analysis, marketers can make better decisions about their digital products and optimizing various digital campaigns over time.  


Invest In SEO As Part of Your Data-Driven Marketing Campaign

SEO is a key strategy for increasing organic through search engines to the website. SEO works well with content marketing and there are many tools that can help with keyword research, such as Ahrefs, which we often use in our own SEO campaigns for our clients.

As we wrote in the past, SEO and content strategy are some of the most effective strategies to attract new customers, see how customers interact with your website or mobile app and test out various conversion campaigns on your platform.


Invest in A Robust Content Management System

A Content Management System (CMS) powers websites and blogs where marketers want to engage with their customers, such as WordPress, Hubspot or Sitecore.

A robust CMS allows for the easy creation and management of content which is why we consider it a pivotal data-driven marketing foundational building block.


Examples Of Data-Driven Marketing

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Now that we know what data-driven marketing is, let’s review some tangible examples of how it is used today.


Data-Driven Email Marketing


We have already seen that email marketing is one of the most popular strategies. However, data-driven email marketing can take it to another level and tailor it to each and every customer, rather than just groups of customers.

Marketing teams can create content based on an individual’s preferences, making it the perfect way to build relationships.

On some of the most complex projects we’ve worked on, we’ve created up to 50 different variations of emails based on specific marketing personas identified for our clients. The more relevant an email becomes, the higher chances it has to convert a user.



Marketers can use retargeting to advertise to potential customers even if they leave your website or mobile app. Many online visitors tend to browse the internet for more than one reason so why not appeal to them after they leave your website?

This data-driven advertising method gives consumers a gentle reminder about the product or service they had previously looked at. It can be particularly effective across social media since 30% of all time spent online is on these platforms.

In addition, consider these amazing stats from Invesp about retargeting:

  • 4 in 5 consumers notice retargeting ads.
  • 1 in 5 marketers now has a budget dedicated to retargeting campaigns.
  • 46% of SEM professionals say retargeting is the most underused marketing technique.
  • The average clickthrough rate for regular ads is 0.07% versus retargeting ads which is 0.7% (a 900% increase in CTR!).
  • Retargeted customers are 3x more likely to click on your ad than those who see your ad for the first time.  

Retargeting can also be combined with technologies to create hyper-specific marketing campaigns for certain customers.

For example, if a current customer purchased a cellphone, retargeting could be used to offer that customer, accessories like a case, screen protector or charger.

Retargeting is one of the most famous – and effective – data-driven marketing technique ever invented! And we have Google to thank to for that!


Data-Driven Advertising

Data-driven advertising can be used by marketers to reach their target audience, regardless of their location.

Data insights and automation technology can create personalized adverts that increase click-through rates and conversion rates.

Each individual has different needs. The data collected about these needs allows marketers to be really precise with their efforts by selecting content that will have the greatest impact. Actionable insights allows for targeting against specific buyer personas which, when combined with machine learning and other marketing technologies, can produce more effective advertising to drive better clicks and conversions.

Again, social media is a great channel to implement data-driven advertising, with Facebook proving to be effective for advertising in particular.

Facebook users are clicking on ads more and more every year, with data-driven ads being the primary driver behind this increase in engagement with Facebook ads.


Acting Based on Marketing Trends

Businesses can feel cautious testing new channels when an existing method is working well. After all, why take the risk?

Using marketing trends from various channels leads to building a more efficient and optimized marketing process. This is done by running PPC campaigns for a short amount of time until the keyword search volume is known.

PPC campaigns can also be used to determine if specific keywords have a  commercial intent. This gives marketers a better estimation if the keywords are worth going after. At ComboApp, we use the Ahrefs content explorer functionality.

But you can also use SEO marketing trends to decide on how to market specific demographics. Let’s look at how we used Ahrefs’ to determine writing this article on our blog.

Here’s a data extract about ‘data-driven marketing’ keyword. This is an amazing example of data-driven marketing in action!

data-driven marketing

As you can see from the screenshot above, it was a no-brainer for us to write an article about data-driven marketing. The data collected by Ahrefs makes it super clear that we should take the time and create an article on this topic.

ComboApp is a marketing agency. Our clients are companies that need marketing services. Who other than professional marketers would ever look up ‘data driven marketing’? Sure, there are exceptions to every rule, but let’s be serious here!

Secondly, we see a decent search interest. 1,300 searches in the US alone and 3,800 globally.

Third, we see a huge bidding war over this keyword. Competitors of ComboApp spend $18 dollars for each click they get via Google Ads (which is huge!). If they spend this much money, it means it’s worth it to attract new customers.

Lastly, we also see that despite companies spending $18 per click for this search term, the overwhelming majority of Google users DO NOT click on an ad. Over the last month, Ahrefs estimates that only 52 out of 1,300 users clicked on an ad.

When taking all these data points into account, it made sense for us to creating this ultimate guide to data-driven marketing!


All Is Not Great With Data-Driven Marketing

data-driven marketing

While data is great, decisions should not be just made based on what customers do, they should also factor why customers do it. That is, the qualitative aspect of things.

There are some suggestions that data-driven marketing is not driven by data at all. This is because it’s based on the assumption that because something worked in the past, it is going to work now and in the future.

After all, the marketing and advertising industry know all too well that trends and customer preferences can change in the blink of an eye.

Furthermore, data-driven marketing is, in some ways, killing the creativity that fueled earlier generations of marketers. Fostering creativity can enable companies to make 10% more revenue than their peers.

But focusing on creatives doesn’t mean that businesses should ignore data altogether. The best marketing teams strike a balance between the science of data-driven marketing and the art of creativity to see optimal results.

Over 50% of marketing campaigns are attributed to the creative element. Businesses can have data of the highest quality but it will fail if it doesn’t resonate with the end consumer.



Data-driven marketing is here to stay.

Success will come from fine-tuning the data and getting creative on how to reach out to customers. The challenges need to be addressed first and a robust strategy created following that.

This article covered:

  • Where data-driven marketing came from and how it has evolved over time;
  • How marketers can take advantage of data-driven marketing;
  • The challenges marketing teams face;
  • Real-world examples of it being used.


For a limited time, ComboApp is offering free marketing audits to marketers interested in taking their SEO and content strategy to the next level. Interested? Let’s talk. Contact us to get started.

ComboApp Climbs Clutch’s Ranking of Mobile App Marketing Companies in 2019

Years of experience in global communications and guiding digital innovation, paired with some of the top tech talent in the world, allow us to help firms with nearly any digital marketing challenge. From revamping and updating existing systems to creating captivating marketing campaigns, we supply some of the world’s most innovative firms with the talent they need to reach their goals. We like to believe that our reputation precedes us, but we are always excited to be recognized.

We are pleased to share that we are featured on Clutch, a ratings and reviews platform for B2B service providers. Clutch uses in depth research, including considerations for marketing presence, former clients, and client reviews. After evaluating thousands of agencies across the globe, Clutch listed ComboApp as amongst the best app marketing agencies in their 2019 research.

In addition to the research that they collect, Clutch analysts conduct extensive interviews with a firm’s clients to properly assess the quality of their work and their reliability as a partner. Two of our clients have shared their experiences working with us, and the results have been overwhelmingly positive. Take a look:

“It’s always refreshing when a company delivers what they promise.” – Founder, Happy Diamond Music Studios

“They made sure we understood the full scope of the marketing campaign.” – Business Development Manager, Education Products Company

We take pride in supplying our clients with top talent and solutions that leverage the most recent technology, and we are grateful that our care is being recognized.

In addition to our recognition for our app development expertise, we have also been named one of the top PR firms in Chicago by Clutch’s sister-site, The Manifest. The Manifest provides industry insights, how-to guides, and recommendations of service providers to small and mid-sized firms. Although recognition from industry authorities bolsters our reputation, we prefer to let our work speak for itself. We have included a portfolio of some of our best work on Visual Objects, a site which allows firms to have clients view and compare the work of tech firms and digital marketing companies.

We leverage top tech talent and cutting edge technology to deliver nothing but the best solutions for our clients. We love what we do, and we love who we do it with; thank you to everyone who has helped us reach this point. Above the pride that we feel is gratitude for everything you have done for us.

The Ultimate Guide to Mobile App Marketing (20 Actionable Tips)

You’ve built an app. Now you may think it’s going to just pick up overnight and be used, but that’s not true.

The reality is there’s a LOT of work you need to do to market your app effectively. After all, why design and develop a mobile app if no one will ever use it?

This is where mobile app marketing comes into place.

Mobile app marketing refers to the set of strategies and branding techniques deployed to attract, engage and retain mobile app users with the primary purpose of increasing a user’s overall lifetime value. Mobile App Marketing impacts the end to end mobile funnel from downloading to installing and using a mobile app.

Here’s what every company launching an app needs to do. You need to market your app aggressively, especially at the beginning. Here at ComboApp, we’ve helped almost 1,000 app owners successfully launch their products to market. We break down the top 20 actionable tips you can leverage to get the word out about your app.

mobile app marketing

For your convenience, we have chunked down these tips into two broader categories:

1. Marketing tips for before you launch your mobile app

2. Marketing tips for the first 90 days after you launch your app


First Things First: Why Market your Mobile App?

Building an awesome mobile app for your business is half the battle.

Yes, more than 70 percent of the people around the globe own a smartphone, and the future of marketing is certainly mobile apps.

But, get this: over 65 percent of small businesses (including your rivals) and almost all big brand companies have already developed a mobile app. In fact, the global app development spend hit $25.1 billion in 2018, with the figure projected to reach nearly $30 billion in 2019.

That’s some serious competition in a market that is increasingly becoming saturated.

Depending on your app’s niche, you will face tough competition from over 18 million similar apps. And, as if that’s not bad enough, you only have a measly 8 seconds to the grab the attention of an online user in order to encourage them to download your app.

So, how can you market your mobile app when users have a sea of choice? Keep on reading; you’ll be glad you did.


(I) BEFORE You Launch Your App

Many, if not MOST, app owners in the world make this mistake.

They wait till the last (i)responsible moment before thinking about their mobile app marketing efforts. However, any marketer that has even a modicum of experience will tell you this is absolutely wrong.

A mobile app marketing plan doesn’t just happen overnight.

The reality is that to have a successful launch at the exact moment your app hits the App Store or GooglePlay, you need to start executing on your marketing initiatives at least 60 days before the launch date.

This first section of the article covers the main activities that should be completed before you even know the exact date of your app deployment.  

So let’s start with the obvious ones:


1. Build a Great Site and a Comprehensive Landing Page for your App

mobile app marketing image

Having an informative site for your app is the first key step in the user acquisition process for any mobile app. And literally 99% of app makers don’t even think about it.

But here’s the deal: without a website, how else will potential users find out about your mobile app organically and download it? A well designed site is crucial for SEO purposes, and it’s best to make sure that it is up even before you write the first line of code. Also, we’ll talk about how to get found in the App Store/ Google Play later in this article as well.

No matter how amazing you think your app might be, if no one has heard about it, cannot get found online, or you aren’t reaching its target users, then it will probably flop.

That’s why you need to build a website that will engage your app target audience right from the outset. You might want to include run-of-the-mill features like a blog, live chat, etc.

However, if you think your app doesn’t warrant a fully-fledged website, a comprehensive landing page can do just fine. Use the landing page to tell your app story, and explain to prospective users what it brings to the table. Use cheap/ free tools like Wix, Unbounce or Leadpages to get off the ground quickly.

When it comes to creating a sound landing page, remember that the value of relevant keywords is critical to the overall success of your web efforts. Additionally, take advantage of website analytics tools (Google Analytics will do just fine for this purpose) to track the overall performance of the app to better inform your future marketing strategies and tactics.

When all’s said and done, however, it’s a no-brainer that your app website should be simple, easy to navigate, and optimized for mobile browsing.

Last but not least, your mobile app website should load in a snap.


2. Create a Robust SEO Strategy

mobile app marketing

You can’t do SEO for a native mobile app – that is understandable. But you can do SEO like a pro for your website that is designed to promote your app.

Creating a rock-hard SEO strategy starts with zeroing in on the right keywords. After all, how can you market a mobile app effectively without understanding the keywords that matter the most for your target audience?

In the app space, the ideal keywords would be terms often used by potential users to recognize what your app does. For some apps, the keywords might come to you naturally, but for others, they might not be as obvious. Either way, top-down keyword research is a must-do.

Not sure where to start? It’s easy – head over to Neil Patel’s FREE UberSuggest Tool and start typing in keywords that you think are most related to your app. The tool will give you traffic volume, difficulty levels to rank against specific keywords and derivative keywords (aka keywords you may not have thought about).

One more thing you need to know about SEO: It’s absolutely critical that you start your SEO efforts at least 60 days before the app launch date because it usually takes 60 to 90 days until Google picks up your website and content. So the gold rule is to already rank for some keywords when you launch the app – and then you continue with this strategy during the growth phase too.

In the world of SEO, it’s no secret that content is king. As such, you need to generate attention-grabbing, original content that resonates well with your potential app users. Make sure to leverage your content and rank for relevant keywords to get long term traffic to your app site. Also, don’t forget to do link building and cross-promotions; they are the best way to build organic buzz for your up-and-coming mobile app.


3. Recruit Influencers to Promote Your App

mobile app marketing

Influencer marketing is all the rage right now, and it can surely help ramp up your app downloads and visibility.

In fact, 33 percent of users say they downloaded an app because it was recommended by people they trust or follow online. So, it pays to recruit a league of social media and direct influencers to get people talking about your app online.

Perhaps the first step is to learn how to pitch to effectively influencers:

– Make sure that the influencer is a good fit for your niche.

– It’s all about engagement, so make sure that the influencer has a ton of active followers, most of whom are your target users.

– Offer value to the influencers and their followers, including exclusive access to your app, discounts, and other enticing rewards.

– Commission credible influencers to provide a sneak peek to your app, and perhaps review it.

With that said, you need to find trustworthy influencers from across many digital channels, including LinkedIn, Facebook, Twitter, Instagram, Reddit, Pinterest, high-authority blogs, Medium, and YouTube, just to mention the top few. More importantly, you want to have a list of influencers ready the day you launch and then increase the engagement after launch.


4. Create a Demo Video

mobile app marketing

Chances are that your potential users don’t have a clue on how your app works and therefore can’t tell if it will benefit them. That’s why you need to create a 30-50 second demo video which clearly and concisely highlights the value prop for your app.

When you get down to it, we are visual creatures. In fact, the human brain processes visuals 60,000x faster than it does text.

That said, it’s not enough to post the video inside the app.

Go ahead and upload it to YouTube, cross-promo sites, and other video sharing platforms across the web. Needless to say, the video should be on your site and ready for when the app goes live.

How do you make your demo video stand out?

– You can count on cute animated characters to capture the attention of your viewers

– Keep it experiential, or make it look like a review of your app.

– Try a live recording of your app in action

– Make sure the overall look and feel of the video is sleek, modern and simply cool.


5. Create a Kickass Press Release to boost your mobile app marketing efforts

mobile app marketing

Press releases are needed to send pitches to journalists who may be interested in covering your app (aka free publicity). Because of that, working on an awesome press release is absolutely key to your app launch success.

Here’s are some tips for how to create an amazing press kit before you launch your app:

– Use tools like Cision to find a list of journalists likely to cover your app.

– Send your press release 2-3 weeks BEFORE you launch the app to journalists.

– Include a review guide, preferably a PDF file that outlines your app idea, how it works, features, and anything important in between (keep it visual!).

– Incorporate high-quality screenshots of your app in action into the PR kit so you can make a great first impression and for readers to get a feel for it.

– Follow and interact with relevant journalists and tech bloggers on social media to get the conversation rolling.

– The subject line of the press release should spell out in black-and-white the value of your app.

– Get straight to the facts, and avoid blowing your own trumpet


6. Post on Q&A and Social Platforms

mobile app marketing

Social media platforms can do wonders for any marketing strategy because you’re taking your campaigns to where your target app users spend an average of 134 minutes every day.

So, it pays to post frequent blogs, videos, articles, case studies, white papers, links, and press releases about your app on social media platforms, most notably Facebook, Instagram, and Twitter.

Posting on Q&A platforms can also do the trick. On Quora, for instance, find threads that your app can be relevant to. However, don’t spam, but rather post informative and relevant comments for those online users seeking answers to a specific problem that your app can help solve.

When it comes to Reddit, it’s very important to find the right communities so you can engage and build rapport with your target audience. The same goes for Pinterest.

Last but not least, don’t forget that Slideshare can do wonders for app recognition and brand awareness. Make sure to create a short 5-6 slide prezzo and share it with the world on Slideshare.

If your app site is already up and running, make sure to link all your posts to it to drive traffic, build buzz for your mobile app, and eventually boost downloads.


7. Join Linkedin and Facebook Groups Relevant to Your App

mobile app marketing

Creating credibility and awareness for your upcoming app online can be daunting. That’s where LinkedIn and Facebook groups come into play. Join a number of these groups and communities that are relevant to your app.

Stay off by posting relevant content that’ll resonate well with group members. Here, think about tips, tutorials, industry insights, expert opinion, and other stuff that will help you build authority on the group. Also, post about your yet-to-be-launched app every so often to help build buzz before its actual launch.

The idea here is to become a valuable member of these groups BEFORE you launch your app. So then you don’t come off as spammy when you launch your product and post about it. And given that millions of useless apps are launched every day, you don’t want yours to fall down the cracks.

Here are a few clever ways to leverage the power of Facebook and LinkedIn groups:

– Discuss or contribute to hot, current events and topics in the industry. This way, you’ll establish yourself as an authority in your niche. Ultimately, the community will also attach the same respect and authority to your app once it goes live.

– Provide value for members

– Communicate with influencers, industry leaders, and brand advocates directly on the groups.

– Keep your conversations brief, lively, and to the point.


8. Create Social Media Profiles for Your App

mobile app marketing

Again, social media is the easiest and the most convenient way to get found online. And, consequently, one of the most valuable mobile app marketing strategies you can deploy for your digital product.

Unlike SEO, the springboard is already set for you: the platform itself. So, don’t slack off – be very active on your social media profiles. But, more crucially, create profiles across popular social media sites, including a Facebook page, Twitter handle, Instagram account, and YouTube channel.

Once the profiles are set up, make sure to invite everyone you know (including micro influencers) to like them. It’s worth noting that these social profiles should be live and buzzing with activity at least one month before the app is launched. This will give you plenty of time to build a community, generate pizzazz, and get people talking about your app before it hits the stores.

– Plan ahead, especially when it comes to the content topic, type and style – what posts do your target audience want to read?

– Leverage user-generated content to make your fans part of your app launch journey.

– Use a human tone on your posts, comments, and other pieces of content.

– Offer incentives for users who share your posts, visit your app site, etc.


9. Make it Easy for People to Share And/or Refer Your App

mobile app marketing

Numbers don’t lie: 33 percent of app downloads usually come from referrals. Word-of-mouth marketing has always proven to work like a charm. After all, 92 percent of people say they trust recommendations from their friends and family. As such, you need to stay on top of your referral program long before your app goes live.

But how can you incentivize users to invite their friends to download your app? First and foremost, make it super easy for them to share. Oftentimes that means making the sharing functionality embedded right in your app. Also, integrate with services that allow you to send the app over text messages/ social platforms like Whatsapp, Facebook Messenger, Hangouts etc.

Another amazing way to gain referrals is to ask for reviews from current users

– Use clear Call-To-Actions (CTAs) in your posts, app landing pages, and social media profiles

– Give value-based incentives

– Make sure your app easy to use

– Use personalized links in your email & social referral campaigns

If you actually build your app with user referral techniques in mind, you are bound to set your mobile app marketing initiatives for success early on. 


10. App Store Optimization is the foundational brick for your mobile app marketing efforts

mobile app marketing

Start off your app store optimization by explaining what it is: a short, sweet but comprehensive app description. Optimizing for the right keywords is also really key. So, make sure that you know what category to file your app under, and do a little keyword research to ensure that it gets found through search.

– Understand your target user: the success of your App Store Optimization (ASO) strategy hinges on having a deeper understanding of your typical customer. How would they describe your app?

– Maximize your keywords: When it comes to Apple App Store, make sure to use all of the allotted 100 characters to maximize use of keywords. For Google Play, you can use keywords liberally given that the character limit is 4000. Don’t forget to use the right keywords in the title because it can boost your app ranking by around 10.3 percent.

– Put your best foot forward with a unique, stand-out icon.

– Include Videos and Screenshots: The app screenshots in the App Store/ Google Play are the most important marketing tool you have. Make sure the images are stunning, self-explanatory and with catchy captions.

– Make sure your app listing is localized as appropriate.


(II) AFTER You Launch Your App

So you’ve gotten so far. The launch day that you’ve been waiting for, for so long. This is super exciting. Naturally, the first priority is to make sure your app is released without any issues or bugs. But once you’ve launched it and tested your new and amazing app, you need to focus on your mobile app marketing efforts. Of course, if you’ve implemented all the tips and tricks above during the last two months before the app launch, now you’re in an amazing shape to really scale your app. Let’s see how!


11. Get Cracking with your App-Install Campaigns

mobile app marketing

Now that your app is live, it’s time to find a fix for the empty room problem (no one has downloaded your app) with app-install campaigns. At this juncture, you might want to break out your big  mobile app marketing guns, sort of speak.

Budget:  Spend $500-$1000 on Facebook/ Twitter/ Adwords to get your first users. It’s like a hockey stick. In the beginning, you want at least 200-300 users which are the easiest to get via paid social media campaigns. After that, you can grow organically. Also, if you get a lot of downloads within a week of launching your app, you have the chance to be featured in the app store which will get you tons more users.

Tracking: Determine which ad channels drive the most app installs. This way, you can focus your efforts and advertising dollars on them. Nonetheless, don’t forget about the little networks that have bigger potential for increasing your install.

Organic growth: Before you spend oodles of money on ads to boost installs, you might want to stay on top of organic growth first.

Use Creatives: try animate graphics, infographics, static photos, and videos to boost app installs. We usually start our PPC campaigns with 30-40 different images for app install. Then we check within 72 hours which images perform best (aka cost per install) and optimize the campaign accordingly.


12. Reach Out to Blog Owners That Rank High in Google

mobile app marketing

If you own a website or an online store, then you probably have a love-hate relationship with Google. But search remains the best way to get heard and found online (hands down). That’s why you need to work with people who’ve been there and done that.

With that in mind, reach out to blog owners that rank high in SERPs (search engine result pages), preferably one of the top three on the 1st page.  Pitch them your app and send them your press release. Links for blogs that are already ranking for your desired keywords, or list of comparable apps is super valuable.

Tactically, just look up “app reviews in X” where X is your industry. Then write a personal email to everyone you see in top 10 search results introducing your app and giving them reasons on why they should check out your product.


13. Get App Reviews

mobile app marketing

App reviews can make or break your app install campaigns. In fact, having fewer app reviews can do more harm than not-so-sterling reviews. Generally, you can get app reviews on two fronts:

1)    Make sure you build a pop-up encouraging people downloading the app to review it. Most people hate these pop-ups but they’re super effective. 15% of people seeing them end up giving you a review.

2)    Make sure you have marketing campaigns for users to persuade them to review your app (emails, personal outreach etc).

Of course, there are a ton of other things you can do to get more and better app reviews in no time:

– Go ahead and ask users plainly and explicitly to review within the app. This is where a handy app review plugin can be especially useful.

– Get a handle on your customer support. If you help and answer user queries in a breeze, they’ll definitely leave a good review.

– Give users an incentive to review your app. If you have a game app, for instance; provide players with additional points or rewards for reviewing the app.

– Organize contests across several different forums, channels, and social platforms to encourage your fans to leave reviews for your app.

– Rectify issues that most users are complaining about (and tell them about them in the comments section for your app listing store!). This will provide a platform where you can interact and eventually press the user to leave a positive review.

– Take advantage of updates, and release notes to boost reviews.


14. Submit Your App to App Reviewer Sites

mobile app marketing

Whereas # 13 is about organic reviews from people who use your app, you should also consider doing the same with websites that review apps. While there are myriads of app reviewer sites, the following 8 are the creme de la creme:

TechCrunch – This site is a darling for techies, and listing your app on this site can do wonders for installs. It’s an ideal site for standout brands and apps.

ProductHunt – If your app ends up being reviewed at ProductHunt, you’ll put it in front of millions of tech enthusiasts across the globe. Just make sure to go over their best practices before submitting your app for review.

Mashable – Here’s another amazing review site that can build buzz for your app. With a huge audience, Mashable provides you with a great platform to showcase what your app can offer the user.

AppAdvice – If you’ve built an iOS app, AppAdvice is a great place to get it reviewed professionally.

FeedMyApp – Your app gets reviewed and tagged. The review platform caters to all app genres and OS.

AppStorm – This review platform covers the entire OS gamut, including the not-so-popular Windows

148Apps – Please note that 148Apps caters to only iPad and iPhone app reviews.

PreApps – at PreApps, you can get just about any kind of app reviewed, from productivity to games and every app in between.


15. Apply for Awards

mobile app marketing

How can users trust your app enough to download it? Turns out, the best way is to get recognition. The good news is that there are lots of sites accept applications for design/ feature awards. Check out the following awards to build reputation, credibility, and trust for your app:

Appy Awards – Organized by MediaPost, Appy Awards is an annual event that recognizes the best of the best apps for the year. Given that MediaPost has many publicity channels, you can easily get your app in front of millions of potential users.

Best App Ever Awards – This Award honors the best mobile games and apps in two categories: Best Android Apps and Best iOS Apps. It has proven quite effective for apps like Minecraft. Even better, this is an award organized by 148Apps.

Apple Design Awards – If you build iOS apps, you might want to enlist for Apple Design Awards. If nominated, your app will be light ahead of other apps in your niche. Make sure that the creativity of your app is up to Apple’s scratch.

Appsters Awards – The app review site also recognizes over 5000 app developers across many categories. So, if you think you did a bang-up job with your app, Appster Awards is for you.

The Webby Awards – Webby Awards is all about honoring the best of developers doing great things in the internet age. If you believe you’re a Webby material, your app will get a new lease on life.

Best Mobile App Awards – This award finds and recognizes people that make apps great. It’s sponsored and starred by big brands like NBC, Yahoo!, CNET, and ABC.

The bigger question is: why to apply for app awards. It’s simple. When you get awarded, you’ll build awareness & credibility for your app, and you’ll ultimately boost your app installs. Awareness is king for mobile app marketing purposes. 

First off, it’s free publicity – and who doesn’t like that?

S, if you get any awards, go back to your app description and website and update both accordingly. Street Cred and public recognition are very powerful strategies to go viral!


16. Sponsor a Contest

mobile app marketing

Find websites that sell complementary products to your app, whether t-shirts, caps, mugs, subscriptions, vouchers, gift cards, and so on. Offer to give some awards for your contest.

In other words, the participants will need to download your app and complete some tasks in order to qualify. You can literally just offer free high quality T-Shirts. Your options when it comes to running a contest/raffle are simply unlimited. For example, we’ve run multiple campaigns in the past with custom apparel from ScreenPrintThis in the past for our clients. These are very affordable, quick and the quality is amazing. The simple act of giving out free shirts can lead to not just more downloads but also a lot more engagement with your brand.


17. Post your app on Product Hunt / HackerNews

mobile app marketing

Product Hunt is one of the most influential platforms for new apps, software, and techs.

This online community is certainly one of the best sites to show off your app’s best features and appeal to tech enthusiasts. If your app is stellar enough, ProductHunt can be a great place to get noticed by potential investors, developers, and users alike. HackerNews is yet another incredible website that can take your app recognition to a whole new level.

Once your app is live, reach out to these sites to list your app. If you get lots of upvotes, it will be amazing for downloads. Of more importance is that websites like Product Hunt have strict product curation algorithms, which is why you need to read their best practices before you consider submitting your app to them.

Once listed, go harass your influencers, online fans on social media and friends to upvote you on these platforms. That’s a free mobile app marketing tactic which works every time!


18. Leverage Affiliate Marketing Programs

mobile app marketing

Whether you’re looking to increase app installs or boost revenue from your mobile app, affiliate marketing can be what the doctor prescribed.

Like influencer marketing, affiliate marketing makes use of external partners or collaborators to drive potential leads to action. In return, you will offer a commission to them for every install they encourage. It’s a win-win mobile app marketing model that has proven to be effective in the digital age.

You can offer rewards or free credit to affiliates when their referrals download your app. You can use a unique referral code to facilitate the whole process and ensure that your affiliates are satisfied with your reward system. You might also want to take advantage of tools and networks like Apple App Store Affiliates.


19. Make Sure To Use Push Notifications to Engage With Users

mobile app marketing

Push notifications are huge and are opened way more often than emails( almost 3x higher open rates). So make sure you leverage this as part of your mobile app marketing mix so you can engage with your users at length when the app is live.

– Generate new content frequently to keep users using the app for long. Consider creating a captivating video, audio, blog posts, white papers, and other exciting finds to keep users engaged

– Don’t go overboard with push notifications, otherwise, users will turn off the feature. If your app is heavily used, keep notifications to one or twice a day. For other apps, twice a week can paint your app is good and not considered as spammy.

– Segment your users and tailor your notifications to make sure that the right message reaches the right person.

– Point notifications to messages that are easy to find and read.


20. Check the App Analytics/ User Feedback to Improve Your Mobile App Over Time

mobile app marketing

An app is not a one and done deal. Once it is up and running, it is your duty as a developer to keep it fresh, relevant, and continuously engaging. So, make sure you use feedback from users and improve it over time. And for that, make sure you implement analytics. According to Kyros Insights, using analytics like a pro and acting on insights is one of the best ways to improve your app loyalty metrics. And of course, as soon as you fix issues, leverage the mobile app marketing techniques above to inform your current customers of the improvements you’ve made over time.



Pre-launch and post-launch mobile app marketing is no picnic given that you’re going up against cut-throat competition from millions of other worthy apps. Leverage the 20 handy tips to get the word around about your app, boost downloads, and make sure to stay ahead of the competition and to have a successful launch.

Not sure you can do all this by yourself? No worries.

ComboApp has been helping app developments and companies successfully market their mobile apps since 2009.

Simply call us at 773.305.0886 or click on the Contact Us button in the header of this site. We look forward to helping you become the next unicorn!

How to build an active user base for a retail app

Mobile commerce grows rapidly as more users browse products and make purchases from mobile devices. Smartphone spending had increased on 96% during Q1 2016, according to eRetail Sales Index. While many retail companies hesitate to develop mobile apps, the trend is clear: Clutch survey shows that half of all surveyed businesses will have an app by the next year. 

Having a great shopping app can help a retailer to reach consumers on mobile platforms, drive more sales, and increase brand recognition. However, you should make sure that your potential customers know about the app and will definitely use it. Placing links to the app on your website and QR-codes on offline promotions may attract some users, but to garner maximum reach, you should use more time-tested and effective marketing methods. 

The app marketing agency Comboapp shares marketing tips for shopping apps that can be easily incorporated into a general promotion strategy.


1. Make sure the app provides real value to users 

retail app marketing

Who is your target audience? What features will they find useful? If your consumers are mostly millenials, they will enjoy social engagement with the app. If they’re baby-boomers, put an emphasis on helpful information on the products your app offers. Make sure your promotional message will describe additional opportunities for app users, such as: 

  • Customized push notifications about sales and discounts
  • Trackers for deliveries and packages
  • Creation and management of shopping and wish lists
  • Sharing product pics to social networks to get feedback
  • An interactive map to navigate through the store 

To find more ideas, check out the strategies of successful retail apps such as Net-A-Porter and ASOS.

The secret here is to describe the advantages of the app’s features and translate this message consistently through all available channels (i.e. website, social media, emails, offline promo, app promo page).


2. Benefit from owned media

retail app marketing

Websites, blogs, and social media accounts are the main channels for promoting an app. People visit them for additional information and insight. It won’t help to make links to your app download page that look like annoying ad banners. Instead, place them in a form of essential information and additional feature. 

  • Create informative posts to describe all advantages of your shopping app, and share these posts across social media.
  • Add appealing screenshots of the app that will show off its functions and opportunities.
  • Always add relevant hashtags to social media posts for increased visibility.


3. Motivate users to market your app 

retail app marketing

First, add a little bit of virality. World of mouth works more effectively than advertising. Think of a referral network that increases viral sharing though customers. It can be additional features, discounts, or little offline incentives for those who invite users to install the app. Make it easy for users to spread information from the app in social networks through sharing buttons. Ideally, each new user invites one more user after an install, which leads the app into a viral cycle:

Then, ask speakers and exhibitors to share information on the event app through their social media outlets. In order to encourage installs, speakers can also add some key takeaways from their presentations into the app in advance. 


4. Optimize the app download page


Users may find your shopping app through an app store search. To increase your app’s visibility in search results, use ASO (app store optimization techniques):


  • The app title should contain the main keywords, which users will use in order to find the shopping app: brand name, product titles. Browse your competitors’ app descriptions and think about the most sought-after terms to include. 
  • Use 3-4 keywords in the app description. Include information on the app’s functions and features. Add screenshots and a promo video if possible. 
  • Optimize in-app content and promo-site texts. That way, users will be able to find your app through a simple search. 

By optimizing your app’s presence on the app store, you will increase the chance for users to find it through search and download. 

5. Increase user engagement

retail app marketing

App installs are only half the battle. A larger part of customers may never use the app after downloading it. Use reminders to encourage users to engage with the app in order to fully benefit from its features:

– Push notifications are a great method for re-engagement. However, this method is quite intrusive, so remember to keep the messages brief and informative. Do not send more than 1 push notification per day. Use pushes to make important announcements or provide customized reminders.

– Facebook Engagement Ads are a more delicate way of engaging existing or potential app users. An engagement ad in the Facebook news feed will be shown to users who have downloaded an app or liked the brand’s page.

Marketing a shopping app takes a great deal of time and effort, but it pays off with higher rates of customer engagement and brand loyalty. Be sure to test out all the different promotional methods and find which method works best for your niche and target audience.

Good luck!

Need some help with your mobile app marketing efforts?

ComboApp has been helping app developments and companies successfully market their mobile apps since 2009.

Simply call us at 773.305.0886 or click on the Contact Us button in the header of this site. We look forward to helping you become the next unicorn!

ComboApp to Hit the Mobile Health Business

This week ComboApp announced it’s expansion in mHealth and Connected Health industries. Comboapp’s team will use its mobile marketing expertise and business analytics experience for projects on the merge of Healthcare and Mobile industries.

Company have already helped mHealth projects like Mobile Sleep Doc and VideoMedicine Inc to succeed on mobile app market and reach their target audiences. Comboapp will enrich the list of available services with helping healthcare providers to engage patients, making mobile products more user-friendly and appealing and in-depth analysis of mHealth data to make people lives more healthy and happy.

Healthcare Apps: Challenges, Regulations and Great Expectations

Health and Wellness mobile apps are extremely popular now. There are more than 200,000 health apps available on the app stores. The demand grows rapidly as more users follow healthy lifestyle trend, become more aware of their health issues and the advantages of mHealth technology.

When it comes to app development and promotion, developers face many serious challenges, such as compliance with federal regulations, choosing optimal monetization model and increase in competition.

 Looking to capitalize on mHealth opportunities and minimize the risks  – read our guest post on Software Focus.


5 Stages of Building An Active User Base for Your Mobile Game

Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.
How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using additional marketing methods.
We share 5 smart steps for growing mobile game user base on Appsflyer blog. 

How To Do Mobile Game Marketing And Stay Profitable (And Sane)

In a saturated market, mobile game has to fight for every player. There are several reasons for that: 

– high cost of install and cost per loyal user

– competition with similar apps on app store

– retention rate and the fact that users leave most apps after first 24 hours of using them

– the struggle of building active user base

– the small percentage of paying users

– and many more.

How can mobile game owner efficiently market an app and stay profitable? We have helped lots of game developers to get their app discovered and build an active user base; now we share practical tips and tricks in our guest post on TestNest blog.

The Do’s and Don’ts of a Successful App Launch

Mobile app launch is a crucial moment for app developer that requires lots of time, efforts, knowledge and analysis. From choosing most relevant keywords to defining the right time for the launch, this stage of app marketing involve tons of nuances.

Comboapp has helped many developers to get their app discovered, and now shares its expertise in a form of do’s and don’ts in a guest post on Cheesecake Labs blog.

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