Everybody wants their app to go viral. It`s like winning a lottery: you just sit still and watch your user base grow without any efforts from your side. The cost of acquiring new users decrease with each user, attracted through social channels.
Now, the only thing you need is to add some share buttons to your app and wait for users to invite their friends… Right?
The truth is, it`s not so simple. In order to gain virality, you need users to:
- feel some emotions they want to share, like joy, amazement or pride;
- propel vanity;
- reward user for inviting a friend;
- Read more on Tune blog.
Retail apps win the holiday season one more time this year. 92% of Millenials use smartphones during offline holiday shopping, mostly to compare prices, research products online, find special deals and store locations. More and more customers rely on smartphones for making purchases, so brands and retailers can benefit greatly from creating mobile apps that will provide additional information and services and increase loyalty.
December is a proper time for brands to catch the attention of mobile customers since there is less competition in mobile holiday marketing. Comboapp reveals 5 steps retail apps can take to win the rest of the holiday shopping season: read more.
Choosing the right monetization model for an app is crucial. It will either work effectively and in chime with app`s features, or will disrupt user experience and bring no revenue. Apart from several standard monetization options, app developers can choose among trending ones, like paywalls and sponsored ads.
What are the main things app developer should pay attention to before implementing monetization model? What are the latest industry trends? ComboApp answers questions and talks about 3 Best Monetization Models in Meduim Blog.
Serg Kanishchev, ComboApp’s Strategy Director gave some useful insights on proper mobile marketing for developer audience of AppFutura portal.
Full interview available here >>