To optimize your ASO and app marketing strategy, you need to understand your competition and monitor its various efforts. Laurie Galazzo from Apptweak explains how to monitor your competitors` keywords, ranking, updates and how to benefit from this information.
- Start by analyzing app categories: which one is the most competitive? In which categories are your closest competitors?
- Track your competitors’ keyword rankings performance in time, in different stores, and different locations. This will help you stand out and find new keyword opportunities.
- Always know where your competitors are positioned in the store. Know their ranking evolution globally to position your app and to evaluate your performance as well.
- Watch out for your competitors’ news updates and releases and try to find the best time to release your own new versions according to their strategies.
- Find out what their users think of their app and get useful insights on how you could improve your own app and keywords.
Read more on Medium blog.
Serge Kanishchev, Strategy Director at ComboApp, has shared his thoughts on the future of Apple Watch in Empirical Works article.
“Talking about app promotion and monetization, Apple Watch will intensify the adoption of cleaner and native-looking ads. In order to catch the attention of potential users, app developers should demonstrate immediate value and perfect design in their app.”
Everybody wants their app to go viral. It`s like winning a lottery: you just sit still and watch your user base grow without any efforts from your side. The cost of acquiring new users decrease with each user, attracted through social channels.
Now, the only thing you need is to add some share buttons to your app and wait for users to invite their friends… Right?
The truth is, it`s not so simple. In order to gain virality, you need users to:
- feel some emotions they want to share, like joy, amazement or pride;
- propel vanity;
- reward user for inviting a friend;
- Read more on Tune blog.
Retail apps win the holiday season one more time this year. 92% of Millenials use smartphones during offline holiday shopping, mostly to compare prices, research products online, find special deals and store locations. More and more customers rely on smartphones for making purchases, so brands and retailers can benefit greatly from creating mobile apps that will provide additional information and services and increase loyalty.
December is a proper time for brands to catch the attention of mobile customers since there is less competition in mobile holiday marketing. Comboapp reveals 5 steps retail apps can take to win the rest of the holiday shopping season: read more.
We are thankful to our partners, app developers and mobile marketers for driving the mobile app industry forward.
Wishing you a season filled with joy, warm moments and happy memories!
Google have recently published a new edition of “The Secrets to App Success on Google Play” business playbook. This edition contains updated info on helpful practices and Google tools for app and game developers on how to improve app functionality, create app promotion strategy, increase user engagement and retention rate. Playbook cover key aspects on publishing app on Google Play and growing a loyal audience.
You can download it on Google Play and ask us any questions you might have with your reading!
Mobile app development company Cheesecake Labs has composed the Top List of mobile marketing agencies in the US, and included ComboApp.
Designing mobile marketing strategy is not an easy task. Professional agencies can save lots of time and efforts by developing and implementing a customized marketing solution. Check out the Top 10 Mobile App Marketing Agencies article to find out about industry leaders.
Choosing the right monetization model for an app is crucial. It will either work effectively and in chime with app`s features, or will disrupt user experience and bring no revenue. Apart from several standard monetization options, app developers can choose among trending ones, like paywalls and sponsored ads.
What are the main things app developer should pay attention to before implementing monetization model? What are the latest industry trends? ComboApp answers questions and talks about 3 Best Monetization Models in Meduim Blog.
Wondering on good ways to PR your app to achieve best App visibility? There are tons of advice in the Internet, yet the most effective ones are listed in this great MobyAffiliates article.
And if you need some really good advice that is tailored-made for your specific app, drop us a line and we will be happy to help!