What is the most important metric for you to measure as an app owner? It’s not how many installs your app is getting, it’s about engagement inside of the app! This week I’m talking to Dennis Mink, VP at Liftoff, Inc. From the average price to acquire a registered user to the cost of acquiring a user that purchases a product or service inside an app, Dennis answers it all. If you were wondering who creates dating app accounts more often, women or men, the answer is inside the Q1 2015 Mobile App Engagement Index issued by Liftoff.
Liftoff is a mobile app marketing and retargeting platform that helps app publishers acquire engaged mobile users. Liftoff uses “post-install” data to run true CPA-optimized user acquisition and re-engagement campaigns.
Dennis is the VP of Marketing at Liftoff and a native Californian. Prior to Liftoff, Dennis was head of the marketing team for Appoxee, a mobile marketing automation platform, and DudaMobile, a mobile website creation platform.
Head of Branded Content at ComboApp
How to build and manage a loyal community for your mobile app with the help of social media networks! We will develop and manage your product’s social community by constantly introducing fresh and relevant media content to engage the audience and support loyal users. We also carefully monitor the media environment and competitive activity to ensure a timely reaction to user feedback.
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Do you think about going mobile? Do you already have a mobile app for your business being released on the App Store? App Store Optimization is one of the KEY marketing techniques to connect your app with its users. When submitting the app to the app store, the product owner needs to optimize app presence with visually appealing app screenshots, developing an effective set of keywords and designing an app icon that will stand out. There is a lot more that goes into creating a successful app marketing campaign than just driving app downloads.
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User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals.
While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
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How to shape and maintain the image of an app, brand, company, organization or individual in the eyes of the public! Let ComboApp enhance your brand recognition with outreach to high profile media outlets that cater to your target audience. We will engage users with reviews from respected outlets, forum discussions and social media campaigns.
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According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015. In his presentation he outlined how developers can capitalize on these shifts in regards to UA and brand building.
What are these opportunities that smaller developers can capitalize on?
Big budget game developer companies are changing their strategy from offense to defense, with the possibility of buy up inventory ahead of big releases to keep marketing costs high for other companies and deter competition. This also plays into the increased importance in cross-promotion for big releases, like King used cross-promotional tactics in collaboration with Candy Crush Soda Saga to boost the user bases of its lesser-known titles.
Alternative UA channels are coming to encourage smaller developers to not try and compete directly with these big budgets and titles and instead exploit new UA channels like product ProductHunt, Pinterest, Instagram, Vine and PewDiePie.
Brand advertising comes to mobile. The final megatrend relates to an increase in app advertising by big brands and non-gaming apps. According to Seufert, this will lead to a sudden change in mobile ad formats, which were recently more influenced by games and had more game-oriented ad formats.
Among the other trends growing throughout 2015, we can mention the consolidation of the mobile marketing industry and video becoming the next big channel for mobile marketing.
For more information on trends for mobile games developers, check out Eric’s full presentation on Slideshare.
Branded Content Manager at ComboApp