Mobile App User Acquisition Management
May 17, 2015 | John Deo

Mobile App User Acquisition Management


Mobile App User Acquisition Management

User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals.

While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.


Download Mobile App User Acquisition Management whitepaper now!


ComboApp Team

John Deo
Marketing Analyst

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