App user behavior analysis it’s not an easy task, but when it comes to mobile game user behavior it’s when things become really complicated! There are only a few companies on the market that tackle this hard task and empower game developers with the right toolbox.
This week I’m talking to Allison from GameAnalytics and we’re covering the range of questions that the company needs to address to provide such complex service. We also touch upon the recent iTunes App Store update.
Allison is the VP of Product at GameAnalytics where she leads their efforts in building the best analytics tool for game developers of all sizes. She has over 10 years of data and consumer research experience, including building PopCap’s game analytics team from scratch and assisting on hit titles Bejeweled Blitz and Plants vs. Zombies 2, amongst others. Her favorite games are Animal Crossing and Luminez. She also really likes staplers.
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