Blog

Welcome to our blog where we discuss the latest news from the world of digital marketing, mobile and technology! You will quickly get an idea of what essential tech news is streaming through our heads daily.

Our overarching goal is to keep you up to speed with the most relevant and recent developments from the companies that shape this digital world we live in – the world that is rapidly changing before our eyes!

podcast

Tune into Marketing Tidbits, ComboApp’s interactive digital marketing show, to listen to various guests cover topics like mobile, digital, social media and public relations.

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Healthcare Apps: Challenges, Regulations and Great Expectations

Health and Wellness mobile apps are extremely popular now. There are more than 160,000 health apps available on the app stores. The demand grows rapidly as more users follow healthy lifestyle trend, become more aware of their health issues and the advantages of mHealth technology.   But when it comes to app development and promotion, developers can face serious challenges, like…

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Cracking the Mobile App Marketing Code with ComboApp

Strategy Director Sergey Kanishchev has told Thalamus how Comboapp works, how it differs from other mobile marketing companies and what are the main challenges in app marketing today.   Sergey also talked about latest trends in mobile industry, the reasons of low retention rate in mobile apps and the most effective marketing analytics tools. Read interview here.  

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5 Stages of Building An Active User Base for Your Mobile Game

Acquiring users for free-to-play mobile game is hard, but keeping them engaged is even harder. A mobile game need to have an active and loyal user base in order to be succesful and profitable.   How can you get your game discovered and bring it to a new level? The trick lies in finding a balance between acquisition and retention, tracking in-app analytics and using…

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The Do’s and Don’ts of a Successful App Launch

  Mobile app launch is a crucial moment for app developer that requires lots of time, efforts, knowledge and analysis. From choosing most relevant keywords to defining the right time for the launch, this stage of app marketing involve tons of nuances.   Comboapp has helped many developers to get their app discovered, and now shares its expertise in a form of…