Mobile World Congress 2016. First Day Highlights

App marketing agency Comboapp shares hottest trends and news from Mobile World Congress 2016 in Barcelona.
 

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VP of ComboApp Group Julia Guzunova and Director of Strategy Consulting Dmitry Bondarenko


 

 

 

 

 

 

The event gets bigger and bigger every year, both in terms of number of attendees and the importance of ideas presented. Mobile conquers all aspects of our life and things are changing at light speed. Sometimes it can feel overwhelming to gather and analyze the enormous amounts of data that are generated on a daily basis through mobile. This year’s MWC is not about the future – it is about now – for every team member from senior leadership to development to marketing.  
 
Everything at MWC is on the cutting edge, including technology and marketing strategies, and all these innovations are focused on helping companies plan for their actions in the market, right now.
 
We won’t talk about how Mark Zuckerberg Helped Showcase Samsung’s Gear VR  and other top news stories; we’d rather share some of the trends we see as most impactful from Mobile Media Summit Outtakes:
 
1. Mobile marketing is all about data
 
Programmatic marketing is definitely the future of marketing, even creatives are becoming programmatic. You need to send right message to the right person at the right time. The next wave of marketing is highly personalized: it’s 1 on 1, in both content and delivery. 
 
 2. Mobile first

This one is not new, although many brands and companies ignore this new paradigm. Facebook generates 80% of revenue from mobile. 60% of sales of UK Shop Direct Group come from mobile. Most brands are starting to realize that mobile should be a priority, if they want to reach users at the right place and time. 
 
Jill Cress from Mastercard says that mobile is at the heart of engaging the consumer. Ross Sleight from SOMO claims that mobile doesn’t replace other media – it works with conjuction with it and augments it.

 

3.Connectivity of everything

 

The era of connectivity is here. Toothbrushes connected to your smartphone? OralB presented an interesting case of connected healthcare devices: a new toothbrush that tracks your activity on a smartphone. And if you think this ends in healthcare or toothbrushes, you’d be mistaken – everything will soon be connected in your home, office and everything inbetween.
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MWC16 exhibition hall: data-driven business solutions for the connected car

 

4.Voice for multi-screen interaction

 

There were a lot of comments on the Amazon Echo device – a smart speaker that allows you to control your entire home. Many believe it revolutionizes the way we interact with devices – your voice will eventually drive most of the multi-screen interactions.

 

5.VR and AR

 

Virtual Reality and Augmented Reality can help brands create very personal and powerful storytelling, but they are still untapped. Brands can add utilitarian value to a user experience. A good example is 360-degree advertising by Corona, Nescafe and Samsung. 
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Testing virtual reality from AirPush – VirtualSky
 
 

 7.Beauty industry facts

 
An amazing presentation from CMO L’Oreal Spain stresses that “Ecommerce is everywhere commerce”. Did you know that Youtube is the most influential source when people are considering purchasing beauty products? Some other facts on beauty industry:

 

  • 5 billions searches a year
  • 45 billion videos
  • 160 million beauty addicts on Facebook
  • 80% find out about new products online
  • The world’s Top 5 beauty Vloggers rack up 3.4 billion views on Youtube

 
Follow Comboapp on Twitter for live updates from MWC16: httpss://twitter.com/ComboApp

COMBOAPP WEBINAR VIDEO: APP RETARGETING BASICS

On February 17 ComboApp hosted a webinar on App Retargeting with Director of Business Development and Sales in Remerge, Irina Seals.  We talked about basics retargeting and how can it help retain users. Retargeting and retention issues are crucial for all app owners who struggle for users’ attention and engagement. 
 

In case you missed it, here is a link to Webinar video: httpss://www.youtube.com/watch?v=3rB7_ojhwXA

COMBOAPP WEBINAR: App Retargeting Basics

On February 17 at 5PM (GMT) ComboApp will be hosting a webinar to cover popular topic: app retargeting. Many app owners turn to retention strategies to create active and engaged user base for their apps. What is retargeting and how can it help retain users? We`ll talk with Director of Business Development and Sales in Remerge, Irina Seals.

 

Register here: https://bit.ly/1PivMlb to join the webinar and being able to ask your questions. See you on Feb17!

7 Hazard Mistakes of Mobile App UX-Design

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Bad interface creates one of the biggest barrier between the mobile app and its potential users. Users don’t like to find out how app works. Most apps fail, when it comes to UX design, because they are developed by small teams, who don’t have resources for good in-house designers.

 

However, it is possible to avoid common pitfalls, if you know about them. Our Head of Design, Vadym Shcherbakov, tells about typical mistakes in designing user interface. Read in our Medium blog.4

Health and Fitness Apps Promotional Methods

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Health and Fitness apps is one of the most fast-growing category. By 2017, half of all smartphone users will have at least one health or fitness app on their devices. It`s a big opportunity for app developers or publishers who are thinking about creating and marketing a health app.
 
ComboApp shares data, trends and tips that will help app developers to promote their app. January is a hot time for health and fitness apps, when people try to follow their New Year resolutions and turn to wellness apps for help. Read our article on MobyAffilites and prepare to catch a wave of New Year resolutions!

5 Ways to Stay Ahead of Your Competition

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To optimize your ASO and app marketing strategy, you need to understand your competition and monitor its various efforts. Laurie Galazzo from Apptweak explains how to monitor your competitors` keywords, ranking, updates and how to benefit from this information.
 

 

 

 

 

 

    • Start by analyzing app categories: which one is the most competitive? In which categories are your closest competitors?
    • Track your competitors’ keyword rankings performance in time, in different stores, and different locations. This will help you stand out and find new keyword opportunities.
    • Always know where your competitors are positioned in the store. Know their ranking evolution globally to position your app and to evaluate your performance as well.
    • Watch out for your competitors’ news updates and releases and try to find the best time to release your own new versions according to their strategies.
    • Find out what their users think of their app and get useful insights on how you could improve your own app and keywords.

 
Read more on Medium blog. 

ComboApp‬ expert comments on the future of ‪‎Apple Watch

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Serge Kanishchev, Strategy Director at ComboApp, has shared his thoughts on the future of Apple Watch in Empirical Works article.
 
“Talking about app promotion and monetization, Apple Watch will intensify the adoption of cleaner and native-looking ads. In order to catch the attention of potential users, app developers should demonstrate immediate value and perfect design in their app.”

Make Your App Go Viral: Basic Techniques and Helpful Tips

App InstallsEverybody wants their app to go viral. It`s like winning a lottery: you just sit still and watch your user base grow without any efforts from your side. The cost of acquiring new users decrease with each user, attracted through social channels.
 
Now, the only thing you need is to add some share buttons to your app and wait for users to invite their friends… Right?
 

 

 

 

 

 

The truth is, it`s not so simple. In order to gain virality, you need users to:

 

  • feel some emotions they want to share, like joy, amazement or pride;
  • propel vanity;
  • reward user for inviting a friend;
  • Read more on Tune blog.

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