Mobile App User Acquisition Management

 

Mobile App User Acquisition Management

User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals.

While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.

 

Download Mobile App User Acquisition Management whitepaper now!

 

ComboApp Team

Public Relations Services for your Mobile App

 

Public Relations Services for your Mobile App

How to shape and maintain the image of an app, brand, company, organization or individual in the eyes of the public! Let ComboApp enhance your brand recognition with outreach to high profile media outlets that cater to your target audience. We will engage users with reviews from respected outlets, forum discussions and social media campaigns.

 

Download Public Relations Services for your Mobile App whitepaper now!

 

ComboApp Team

3 UA Megatrends for Small Developers and Brands in 2015

Apple’s Swift Programming Favorable to Many

According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015. In his presentation he outlined how developers can capitalize on these shifts in regards to UA and brand building.

What are these opportunities that smaller developers can capitalize on?

Big budget game developer companies are changing their strategy from offense to defense, with the possibility of buy up inventory ahead of big releases to keep marketing costs high for other companies and deter competition. This also plays into the increased importance in cross-promotion for big releases, like King used cross-promotional tactics in collaboration with Candy Crush Soda Saga to boost the user bases of its lesser-known titles.

Alternative UA channels are coming to encourage smaller developers to not try and compete directly with these big budgets and titles and instead exploit new UA channels like product ProductHunt, Pinterest, Instagram, Vine and PewDiePie.

Brand advertising comes to mobile. The final megatrend relates to an increase in app advertising by big brands and non-gaming apps. According to Seufert, this will lead to a sudden change in mobile ad formats, which were recently more influenced by games and had more game-oriented ad formats.
Among the other trends growing throughout 2015, we can mention the consolidation of the mobile marketing industry and video becoming the next big channel for mobile marketing.

For more information on trends for mobile games developers, check out Eric’s full presentation on Slideshare.

Oles Dzyub,
Branded Content Manager at ComboApp

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