MobileSleepDoc is an iOS mobile app designed to help diagnose and correct sleep problems such as sleep apnea, insomnia and unrestful sleep. MobileSleepDoc can be synched with the FitBit to monitor sleep quality. After an extensive search for a leading mobile apps agency, ComboApp teamed up with board certified sleep specialist Dr. Melissa Lim to evaluate MobileSleepDoc and prepare it for launch.
Needing a thorough analysis and to-market strategy for the app, ComboApp engaged a team of user interface specialists, mobile app designers and quality assurance testers to develop a roadmap for improvements. Due to wearables becoming overwhelmingly popular in the past year, ComboApp shifted marketing strategies to prepare and update the app.
During pre-launch, ComboApp conducted research to determine the best monetization model and identified key user behavior metrics. Our mobile app marketing team designed graphic assets, defined key messaging and provided media training. During the launch, ComboApp reached out to tech, fitness and wellness bloggers to receive feedback on the current version of the app.
After implementing the redesign according to the suggested improvements roadmap, and currently in soft launch (beta testing), MobileSleepDoc has an average user review rating of 4.5 stars with over 60% giving 5 star reviews while improving retention and return user rate.