SeaWorld Entertainment is a leading theme park and entertainment company. ComboApp mobile agency worked with SeaWorld Kids to market their new app collection aimed at educating users about animals and their habitats, while empowering and engaging users to do their part to help wildlife and nature.
ComboApp mobile marketing agency created a multifaceted promotional campaign for two sets of apps. In an oversaturated market, the goal was to reach the U.S. parenting community via popular blogs and podcasts.
ComboApp created a promotional video and then implemented a mobile video user acquisition campaign. We then conducted a targeted social media push and executed parent blogger community outreach. After developing a variety of creative assets for targeted demographics, ComboApp implemented assessment and performance evaluation tools to build an active user base.
The apps were featured on high profile iTunes podcasts including Kids Friday along with expansive coverage in the mommy blogger community.