Dolby
Challenge
Dolby Laboratories wanted to launch a voice-over product and establish its presence in a market with immense potential for viral and organic growth. They sought ComboApp’s help to further cement Dolby as a leader in the sound technology space.
We were tasked with launching an impactful new product in a competitive marketplace, while simultaneously increasing brand awareness and building loyalty among key demographics.
Approach
ComboApp conducted detailed competitive analysis and market research, developed a comprehensive media plan, and provided campaign analytics support. Additionally, we provided product and monetization model optimization recommendations.
Results
ComboApp exceeded product growth goals among Gen Z and millennials, optimizing Dolby’s marketing spend by lowering user acquisition costs by more than 40%.