SEO and Content Marketing Services

SEO marketing and digital content marketing are not solo endeavors, they are symbiotic. For example, a content strategy is made up of many moving parts, but it is SEO analysis that directs the effort.

ComboApp has extensive experience in developing, executing, analyzing and fine-tuning search engine optimization and providing content management solutions for both B2B and B2C clients.

SEO and content marketing both require consistency. New, exclusive and creative copy gets indexed faster and ranks higher than that of low-value and repetitive nature. Search engines continuously update their algorithms to become more proficient at understanding the semantic meaning of search phrases and text pieces.

SEO Marketing and Content Management

Multiple market research studies demonstrate that people want to learn before they buy and be educated instead of pitched. Our team takes a scientific approach and uses research data to craft content strategy and execute campaigns to ensure that only high-quality deliverable is put in front of your target audience when triggered by the right keywords.

With every new Google’s algorithm update quality and relevancy of text outweighs its quantity, therefore, we focus on developing copy that is clear, concise, and compelling to a target audience.

SEO Analysis and Keywords

The essential element of SEO is finding relevant keywords and making use of them in a copy, so they rank higher in the search engine results. It's critical to use keywords in an appropriate manner and follow SEO and content marketing best practices.

At ComboApp we use search engine optimization analysis tools in conjunction with AdWords database, to analyze the most popular keywords volume and measure competition. Embedding carefully selected target keywords and achieving optimum use density is essential to rank well and increase organic traffic.

Technical Search Engine Optimization

SEO marketing is not just about blogs, keywords, and backlinks, but also about optimizing robot exclusion protocol, enhancing metadata, and using tags appropriately. Technical optimization makes a web page appealing to the search engine and ensures that the site has no links with any error codes.

Otherwise, the webpage will be poorly ranked despite any great content present on it. This is vital to the success of any SEO marketing campaign. Technical search engine optimization also includes user-experience testing to improve user engagement and make content more visible and rank higher.

The Takeaway

SEO and content marketing both need each other. And they only can be successful if supported by a meticulously executed SEO analysis. When done properly, SEO and digital content marketing do not feel like marketing, but rather a way for your target audience to discover your product or brand and be educated about solutions and value you offer.