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Ideation & Validation

Ideation & Validation

If no one needs or wants your product, it doesn’t matter how good it looks, how much funding you secure, or how much buzz your marketing strategy generates. Lack of marketing expertise and not knowing exactly what your target audience needs and expects are the primary reasons companies close shop. Product ideation, market research, and product validation are all necessary steps in developing and implementing successful business strategy.

ComboApp works with both startups and established enterprises to ensure that you invest your time, money, and energy into a digital product or service that will perform in the marketplace.

We also provide product validation and market research services to angel investors and venture capital firms when they need accurate data and analysis to make a project funding decision. Our team believes that transparency and honest feedback offer you the best shot at success—even if you may not like what we have to say.

Ideate

ComboApp helps companies conceive and refine their product vision. This means clearly defining the opportunity through market research, taking ideas through completion of product ideation process, and asking the right questions, thinking both inside and outside the box during product validation. We believe that creativity and innovation are driven as much by process as they are by inspiration.

Know your market

So you want to build a digital product that will be used by millions, but don’t know how to do market research or your team doesn’t have time and resources to do it. Are you entering an oversaturated marketplace? Do you offer a measurable advantage over your closest competitor? Defining market opportunity is essential to any successful product, and we do in-depth market research to answer the critical questions you need to know for your product to be successful, and your investor pitch deck be thorough and complete with accurate data and market analysis.

Understand your audience

You know the market, but do you know your audience? Effective product positioning to meet the wants and needs of your target market is as important as finding the market itself. We help you understand what motivates your users, identify common behavioral patterns, look for untapped potential and more to make sure your users like what they see.