Insights and Trends

AI Marketing: How It's Reshaping Digital Marketing Strategies

AI marketing is reshaping marketing strategies, and it can be a powerful tool when used right. The question for every business now is: “What are the right uses for AI Marketing for our company?” In order to answer that question we will take a look at what AI marketing is, how AI is changing the future of digital promotions, and some of the AI marketing strategies most businesses will benefit from the most. …

Best Strategies For Generating Leads On TikTok

To help you conquer TikTok, we've compiled a list of the most effective strategies aimed to unlock its full potential. Whether you're new to the app, or just want to improve your performance, these TikTok strategies will enable you to reach millions of new people, create an engaged community around your brand, and ultimately, turn those followers into customers. …

How To Make Money In The Metaverse

The Metaverse. It's a term that we are hearing with an increasing frequency, and often accompanied by conversations about how it will change our lives. But often, we don’t quite have an explanation of exactly how it is going to do so. Shopping in the metaverse is going to introduce new opportunities for e-commerce success, and this article is intended to help you learn how to make money in the metaverse to find a path to that success.…

4 Best Practices of TikTok Marketing for Businesses

Over a billion people worldwide use TikTok every month. For businesses, this means a pool of 1 billion potential customers, about 90% of whom are younger than 50. This brings a huge potential for businesses to use TikTok marketing to gain more audience for their marketing communications. Let’s discuss the top 4 ways of TikTok marketing for businesses.…

Ecommerce SEO: How To Do Keyword Research For An Ecommerce Website

Search Engine Optimization (SEO) and keyword research are important pillars that significantly affect the success of an eCommerce business. To help you get started on your eCommerce SEO strategy, this guide covers all the essential SEO tips for eCommerce sites.…

What You Should Know About Digital Marketing Analytics In 2022

Digital marketing analytics has come a long way in the last few decades. Let's explore some of the hottest digital analytics trends and tools that can help your business reach its full potential in 2022.…

Essential Website Optimization Strategies For 2022

When it comes to building a website, looks aren’t everything in the modern era. In this article we are going to cover strategies for optimizing a website, the importance of SEO website optimization, and how website optimization experts can help your business implement these strategies efficiently.…

Converting WordPress Website

Whether you choose to create a website with WordPress by coding, or, alternatively, you opt for a WP site builder, you’ll need to properly address and, hopefully, implement the best practices featured in this article.…

eCommerce Product Trends for 2022

Knowing eCommerce trends will enable you to preemptively build your eCommerce offering to take advantage of these trends. With this in mind, the other half of your effectiveness comes from offering the right products. Check out the top items to sell online in 2022.…

7 Best Ways to Generate More Leads Through Video Marketing

While generating qualified leads remains a big challenge for marketers, you can use a video marketing strategy to collect your prospect's contact information seamlessly so that you can see better sales in the long run. Check out the most powerful ways you can boost your lead generation using video marketing.…

Things People Often Overlook When Creating a Multilingual Website

CSA Research stated that 40% of the surveyed internet users said they will “never buy” from a website that wasn’t in their mother tongue. This information is alarming if you’re looking to widen your audience. To learn more about what you can do to ensure that your multilingual website is optimal, check out what people often overlook when creating a multilingual website.…

Dr. Simon Stertzer Talks About Digital Transformation In The Healthcare Industry

Technology has introduced massive changes to our world in a relatively short time. New innovations have brought us to new digital horizons in nearly every field possible. In healthcare, one of those innovators and educators is Dr. Simon H. Stertzer, an Emeritus Professor at Stanford University’s School of Medicine. We sat down with Dr. Stertzer to get his thoughts on the future of digital transformation in healthcare …

Mobile App SEO vs ASO: Does My App Need a Website?

Anyone who has been involved in the development of an app knows that creating the application is just one part of the process. In order to put your app on the road to success, you will need to develop a comprehensive marketing strategy and begin to implement that strategy before your app is even launched. In this article, we will be taking a closer look at what SEO for mobile apps consists of, and how it differs from ASO.…

A Fractional CMO Can Take Your Marketing To The Next Level

When a business is looking to grow its marketing efforts quickly, sometimes they need the assistance of an experienced marketing executive. We hope to help you discover if a Fractional CMO is the right choice for your company’s needs, or if an Interim CMO or other marketing consultant would be a better fit. We will also give you a realistic expectation of what Fractional CMO services can help your business achieve.…

How to Start a Successful Ecommerce Business - A Simple Guide

The ecommerce industry is exploding. Global retail online sales are poised to touch $6.3 trillion by 2024. So, it isn’t surprising that most savvy entrepreneurs are contemplating starting an ecommerce business. To help you start a profitable and scalable ecommerce business, I’ve put together this detailed blueprint. So, let’s get started …

What Does Social Media and Blogger Outreach Have to Do with SEO?

Search engine optimization (SEO) is becoming more critical every day. Our article will focus on two potent SEO tools. Social media and blogger outreach can land you on the top results pages. But, there is a lot you need to know about how they can help.…

Dominating Marketing Trends in eCommerce in 2021

The current landscape has moved steadily towards less in person sales. Whether you are looking at eCommerce as a lifeboat, or as a path for growth, there is potential. Among the best ways to embrace eCommerce is to engage in marketing trends. This allows you to be the leader of the pack rather than the follower. …

Best Education Marketing Strategies In 2024

In 2024, education has taken on new forms. The challenges of the early part of the decade have now been overcome and left a changed educational landscape. In this article, we explain the top education marketing strategies that professionals in the education sector need to know about.…

Data-Driven Marketing: All You Need To Know In 2021

Data-driven marketing refers to the methodology of extracting actionable insights tied to consumer behavior from large data sets in order to predict consumer behavior in relation to new products, marketing positioning and users’ likelihood of interacting with a brand.…

How To Change Your Perception Of Advertising Firm Logo Designing

Advertising has a lot to do with perceptions and if you really think about it, you will realize that it also shapes people’s opinions…

8 Elements Of The Best Law Firm Website Design You Must Pay Attention To

Law firms like most other businesses are a dime a dozen. One of the crucial factors to making your legal practice stand out is the first step to being a cut above the rest. One way to achieve this is to follow best law firm website design practices…

ComboApp Records Another 5-Star Review For Amazing Mobile App Dev On Clutch

Mobile applications are one of the most convenient inventions that were created in the past decade or so…

Best eCommerce Marketing Strategies: Tips For Success In 2024

There has been a simultaneous increase in both consumers buying products online and stores selling their products online. This means that while more people are shopping, the competition is even more fierce than ever. If an eCommerce business is having a decline in sales or struggling to make a profit, they should be looking at what they can do to improve their eCommerce marketing strategy…

Best Luxury Hotel And Resort Marketing Strategies In 2024

Luxury resort marketing is any of the various marketing strategies used by the hotel and resort industry to promote their properties and increase consumer interest. A well developed plan will be designed to appeal to the varied tastes of potential visitors, and do so on a variety of platforms. Aside from traditional in-person marketing, luxury hotel marketing strategies must have a strong digital focus…

13 Higher Education Marketing Strategies In 2024

The audience for higher education institutions is diverse and can include everyone from those who are soon to graduate high school, seeking a graduate level degree, and even some vocational degrees and certifications. The right marketing strategy has become increasingly important in this highly competitive field.…

Financial Services Marketing: Best Digital Practices Guide 2023

Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve. In this article, we will take a look at the top digital practices that all financial marketers should know about…

Developing A Content Marketing Strategy For Growth-Hacking Conversions

Chances are that you already focused your marketing efforts and funds into content marketing.…

The State Of Interactive Advertising In 2021

In 2021, advertising as a passive experience is losing its power. In its place new interactive advertising methods are coming into prominence. It has become more and more important to find new and effective ways to engage people with your product…

The Ultimate Guide To Mobile App Marketing: 30 Best Tips For 2022

Every company launching a mobile product needs to have an app marketing strategy. Here at ComboApp, we’ve helped bring almost 1,000 apps to market and would like to share the top 30 actionable tips on how to market an app successfully based on what we have learned over the years of mobile app marketing experiences…

14 Law Firm Marketing Strategies To Improve Your Online Presence

20 years ago, the question of how to market a law firm was simple. Advertisements that asked if you were in need of a lawyer were ubiquitous across those mediums as well as in print and on billboards. In the modern age, the best law firm marketing strategies are much more targeted to reaching your clients at the moment when they need you and for the specific service you provide…

Healthcare Marketing Strategy: 14 Tips Updated For 2023

Healthcare marketing strategy is used to support the practices of in-person healthcare providers and telemedicine providers. In 2023, a healthcare marketing strategy can take many different forms and span multiple channels to target the right patients at the right time and in the right way…

What Is Digital Transformation Consulting In 2022?

Digital transformation consultants are like other development partners…

What Is A Full Service Marketing Agency In 2022 And Why Hire It?

During a recession or economic crisis one of the first places that companies cut costs is in the marketing department. Which, according to the Harvard Business Review, is a big mistake. Why? Because your full service marketing agency drives sales, supports your brand, and helps you understand consumer behavior in a fraught time…

7 Types Of Digital Advertising: Ultimate Guide To Digital Ads

While the term “digital advertising” has been in the online ecosystem for more than 25 years, it still can be mystifying to some business owners. There are 6 types of digital ads that digital advertising companies rely on to create a rock solid campaign for your company…

How Much Does It Cost To Create An App In 2020

The demand for mobile apps seems to be unstoppable, and global spending in major app stores is expected to climb to $157 billion by 2022…

How To Design An App: Everything You Need To Know

In this article, we explain everything you need to know to create the best app design possible, from the application design process itself, through modern approaches and trends, to mobile app design tips…

How Much Does It Cost To Build A Website For A Small Business In 2021

Having a website has become a necessity for most small businesses, but the development costs can be difficult to estimate because there are many factors that must be taken into consideration.…

How Digital Marketing Can Help Businesses During The Coronavirus Crisis

The rapid outbreak of COVID-19, the deadly infectious disease caused by the novel coronavirus, has rendered many traditional marketing methods useless, forcing businesses across all industries to leverage digital marketing channels in their fight for survival.…

What Is Paid Search Marketing: Guide To PPC Advertising

The web is a large place, and most websites are destined to live in its dark alleys, where visitors rarely dare to go…

How To Promote Your Business Locally: SEO Techniques And Solutions

SEO techniques are in a constant state of flux…

Best B2B Marketing Strategies That Will Work In 2024

Marketing strategies rarely stay relevant for a long time. Some become outdated and fall out of fashion, some stop being effective, and some become replaced by more modern marketing strategies. In this article, we describe 10 B2B marketing strategies that are guaranteed to deliver great results in 2024.…

New Website SEO Checklist: How To Get Your Website On Google In 2021

How long does it take for Google to index a new website? What are the SEO steps for a new website launch? Is it even worth marketing a website if it is less than six months old? Continue reading to get answers to these and other questions on how to SEO your website…

Best Voice Search SEO Strategies In 2020

The way we interact with the web is constantly changing.…

How To Develop A Successful Product And Why You Need Pre-Launch Marketing

There is constant pressure on companies to come up with new product ideas. What separates successful product launches from failures is very often a structured approach for creating a comprehensive product marketing strategy. This article explains what goes into developing a successful product, highlighting the importance of pre-launch marketing…

Top 4 Cyber Security Tips To Bring Mobile Device Security To The Next Level

Mobile devices have now become a part of our daily routine.…

ComboApp Climbs Clutch’s Ranking Of Mobile App Marketing Companies In 2019

Years of experience in global communications and guiding digital innovation, paired with some of the top tech talent in the world, allow us to help firms with nearly any digital marketing challenge…

How To Build An Active User Base For A Retail App

Mobile commerce grows rapidly as more users browse products and make purchases from mobile devices.…

Mobile World Congress 2016 – Last Day Highlights

he key to MWC16 day four is a large cup of coffee (or two) and an extra pair of legs to walk endless exhibition halls.…

Mobile World Congress 2016. Days 2-3 Highlights

The MWC event is incredibly enormous and so is the potential of ideas and projects that people share at this event…

Mobile World Congress 2016. First Day Highlights

App marketing agency Comboapp shares hottest trends and news from Mobile World Congress 2016 in Barcelona…

7 Hazard Mistakes Of Mobile App UX-Design

Make Your App Go Viral: Basic Techniques And Helpful Tips

Everybody wants their app to go viral…

ComboApp Is In The Top 10 Mobile App Marketing Agencies List

Mobile app development company Cheesecake Labs has composed the Top List of mobile marketing agencies in the US, and included ComboApp.…

How To Choose The Best Monetization Model For A Free App

Choosing the right monetization model for an app is crucial.…

Mobile Ad Blocking Era: The Promise Of A Better Future

While the recently launched Apple ad blocking feature casts a shadow on the mobile ad industry, it also brings a release to millions of smartphone users. …

4 Important IOS 9 Features App Developers Shouldn’t Ignore

The updated iOS features will change the way apps are searched, discovered and displayed…

The Power Of The Collective

In the age of digital world big changes happen every day. …

Android App Developer? Benefit From Facebook App Install Ads!

Business Insider has recently shared amazing data on app-install ad market`s growth: according to BI Intelligence study, US mobile app install advertising revenue will reach $4.6 billion this year and grow to $6.8 billion by the end of 2019.…

TOP 5 TIPS TO CHOOSING A PR AGENCY

So you’ve decided that you need public relations, but how do you get started? Below we’ve created a short list of how to choose the right PR agency for your brand. Best of luck!…

Top 10 Comic-Con Networking Tips

Our new client was going to attend Comic-Con last week and they had very little experience with media and networking, so we put together a quick tip list of how to discuss their brand and engage with their potential audience.…

App Growth Metrics

Can you think of one universal aspect of every single app in the store? The answer to that question would be one word, growth.…

Twitter Expands Targeting Options With Apps

Twitter is now collecting data on apps that users have on their mobile devices in order to better target and tailor advertising and other content to them.…

The App Store’s Another Fight Against User Acquisition Black-Hat Strategies

Apple recently made a number of changes to the way it features and organizes mobile apps in the iTunes App Store particularly aimed at the mobile game community.…

Apple’s WWDC 2015 – The Keynote

WWDC is the world’s largest gathering of Apple developers, alpha geeks and experts of excellence. …

Wearables Change Our Lives

Wearables – a buzz word that has become a part of our everyday jargon but what difference does it really make in people’s lives?…

AppBooster – One Stop Shop Rewarded Installs Platform User Guide

When it comes to marketing, perhaps the most persistent problem app owners have to deal with is an app discoverability.…

3 UA Megatrends For Small Developers And Brands In 2015

According to Eric Seufert of Mobile Dev Memo, there are three megatrends to be shaping the mobile game landscape in 2015.…

TOP 6 MOBILE ACQUISITIONS

On June 29, 2007, Steve Jobs presented the iPhone to the world. The release of this advanced device completely changed the way we go mobile.…

The Revenue Model Key To Developer Success

One may assume the key to app development revenue and success comes from advertising or paid downloads.…

Apple Developer Guideline Change

As recently as just couple weeks ago many iOS developers began to report on changes to Apple’s Developer Guidelines …

Promoting Your 1st App On IOS 6: The Developer`S Survival Guide

It’s never been easy to push applications to the top of the App Store, especially if it’s the first app for a developer. …