Good2Go
Challenge
The Good2Go app was designed to address the sensitive subject of sexual consent among college-aged individuals. ComboApp was tasked with the challenge of bringing public attention to the launch of the app. This included securing nationwide media coverage of the app in high profile media outlets to achieve significant app downloads within the first week of release.
Approach
ComboApp’s communications team created live events for Good2Go and timed the app’s media release around a relevant, strategic political moment in California in order to draw organic attention to the app. A media list of over 400 top-tier national and international media targets was created and contacted with a compelling angle which tied the passage of a critical house bill to the app. In addition, our marketing team created an optimized App Store description and visual collateral intended to draw and focus user attention. Our winning strategy also included influencer outreach, principle media training for briefing and television appearances, and social media management.
Results
ComboApp secured media coverage of the app in The Telegraph, Cosmo, the TODAY Show, MSNBC, The Doctors and other high visibility media outlets. A tremendous amount of buzz, coupled with an effective App Store optimization strategy, led Good2Go to a top spot in App Store charts and over 30K downloads within the first week of launch.
Perhaps most importantly, the amount of press that Good2Go received triggered public discussion and additional support for the issue of sexual assault on campuses.